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©  BWT Alpine F1 Team
Formula 1: ALL (Accor), official partner of BWT Alpine F1 Team from 2022

Accor, through its lifestyle program ALL (Accor Live Limitless), has become an official partner of BWT Alpine F1 Team (Formula 1), announced the French team on 21/07/2022. The agreement will be inaugurated during Formula 1's Lenovo Grand Prix de France 2022, which will take place at the Paul…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 259477
• Published on 22/07/22 at 17:15
©  Sportfive
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 259485
• Published on 22/07/22 at 16:20
©  Groupe BPCE
Paris 2024: Banque Populaire and Caisse d'Epargne (BPCE), official partners of the torch relays

Banques Populaires and Caisses d'Epargne have become presenting partners of the Paris 2024 Olympic and Paralympic Torch Relays, according to Groupe BPCE, premium partner of the Paris 2024 Olympic Games since January 2019, on 21/07/2022. "By becoming a partner of the Paris 2024 Torch Relays…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 259407
• Published on 22/07/22 at 11:40
©  Socios.com
Rugby: after RC Toulon, Socios.com to launch fan tokens for three English Premiership clubs

Socios.com, a cryptocurrency blockchain platform owned by ChiliZ and Mediarex Sports & Entertainment, has become a partner of three English Gallagher Premiership Rugby clubs (Harlequins FC, Leicester Tigers and Saracens RFC), announced the Maltese platform on 18/07/2022. As part of these…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 259413
• Published on 22/07/22 at 10:20
©  RB Leipzig
Bundesliga: PreZero (waste management), official supplier of RB Leipzig for 2022-2024

PreZero, a waste management company belonging to the Schwarz Group (Lidl / Kaufland), has become an official supplier (fourth level) of RB Leipzig (Bundesliga) for two seasons (2022-2024), announced the club on 20/07/2022. As part of the partnership, the German group will aim to optimise the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 259363
• Published on 21/07/22 at 17:20
©  Legends
France 2023: Legends (service provider) named official retail partner for the Rugby World Cup

Legends, an American service provider (global planning, sales, partnerships, hospitality, merchandise, and technology solutions), has been named as the "official retail partner and operator" for the Rugby World Cup France (from 08/09 to 28/10/2023), announced World Rugby on 20/07/2022. The…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 259254
• Published on 21/07/22 at 11:00
©  EA Sports
Women's football: club teams to be included in EA Sports' "FIFA" video game for the first time

The US video game publisher EA Sports will include women's football club teams for the first time ever from the 2022-23 season in its upcoming FIFA 2023 game, announced the body on 20/07/2022. The game will be released on 30/09/2022. Women's football clubs from the of the Barclays Women's Super…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners, …
• Article # 259257
• Published on 21/07/22 at 10:20
©  Bologna FC 1909
Bologna FC 1909: Lavoropiù (recruitment agency) succeeds Scala as sleeve sponsor for 2022-23

Lavoropiù, an Italian recruitment agency, has extended its partnership with Bologna FC 1909 (Serie A TIM) and become a sleeve sponsor for the 2022-23 season, announced the club on 19/07/2022. In addition to displaying its logo on the left sleeve of the Italian club's shirts, Lavoropiù will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 259165
• Published on 20/07/22 at 16:30
©  ESL Gaming
esports: Spotify (streaming), audio partner of ESL Gaming for the German-speaking market

Spotify, a Swedish audio streaming subscription service, has partnered with ESL Gaming to provide "music experiences and exclusive podcasts" for all of its German-language esports competitions, announced the organisation owned since 2022 by Saudi sovereign wealth fund the Public Investment Fund…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Media, esport - gaming
• Article # 259153
• Published on 20/07/22 at 15:30
©  EA Sports
Video games: Kylian Mbappé (PSG) to feature on the cover of "FIFA" (EA Sports) for the 3rd time

Kylian Mbappé, a French player playing for Paris Saint-Germain (Ligue 1 Uber Eats), will appear on the cover of the FIFA 23 video game, announced the American publisher EA Sports on 19/07/2022. "Paris Saint-Germain striker and global football icon Kylian Mbappé graces the cover for the third…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 259137
• Published on 20/07/22 at 14:40