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©  Equipe d'Italie féminine
Women's Euro 2022: 1.6 million viewers for Italy - Iceland on Rai 1 (audience share: 15.8%)

Italy - Iceland (1-1), on Matchday 2 of the group stage (Group D) of the Women's Euro 2022, drew an average of 1.6 million viewers, in Italy, on the public channel Rai 1 on Thursday 14/07/2022 (kick-off at 18:00 CET), according to data from the audience measurement institute Auditel. The game drew…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 258695
• Published on 15/07/22 at 16:30
©  Equipe de France féminine
Women's Euro 2022: 4 million viewers for France - Belgium on TF1 (audience share: 25.5%)

France - Belgium (2-1), Les Bleues second match in the group stage (Group D) of the Women's Euro 2022, played in front of 8,173 people at the New York Stadium in Rotherham (England), drew an average of 4 million viewers in France, with a peak audience of 4.7 million, on the private free-TV…
Domain(s): Media
• Category(ies): Media Audiences, Authorities, Game - pitch, …
• Article # 258679
• Published on 15/07/22 at 15:30
©  Leeds United FC
Premier League: Wish (e-commerce) succeeds Boxt as sleeve sponsor of Leeds United FC for 2022-23

Wish, an American e-commerce platform, has become a partner and sleeve sponsor of Leeds United FC (Premier League) for the 2022-23 season, announced the club on 13/07/2022. "As part of the newly signed one-year deal, Wish branding will appear on the shirt sleeve throughout the season for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 258636
• Published on 15/07/22 at 14:30
©  Villarreal CF
LaLiga Santander: Villarreal CF unveils a new logo for the club's centenary 2022-23 season

Villarreal CF (LaLiga Santander) have unveiled a new logo for the 2022-23 season to celebrate its 100th anniversary (on 10/03/2023), said the Spanish club on the launch of its season ticket campaign on 30/06/2022. The new emblem was designed by the Spanish artist Elena Negueroles, spouse of the…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 258623
• Published on 15/07/22 at 13:00
©  Liverpool FC
Liverpool FC: Standard Chartered (bank) extends as main shirt sponsor until 2026-27 (£50m/season)

The British bank Standard Chartered has extended as a major partner and main shirt sponsor of Liverpool FC (Premier League) for four additional seasons (2023-2027), announced the club on 14/07/2022. The annual sponsorship fee will be increased to £50m (€59.1m), the most expensive agreement in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 258657
• Published on 15/07/22 at 12:00
©  Santander X
CSR: Formula One Group enters a sustainability-focused partnership with Banco Santander (ESP, bank)

Banco Santander has entered into a collaboration agreement with Formula One Group for three years (2022-2025) "to promote various sustainability initiatives that contribute to the sustainable development in the automotive industry," announced the Spanish banking group on 12/07/2022. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 258618
• Published on 15/07/22 at 11:00
©  LFC Foundation
Liverpool FC: LFC Foundation & partner Wasabi Technologies launch community mental health programme

The LFC Foundation and Wasabi Technologies, a global IT service management company specialised in cloud storage and based in the United States and official partner of Liverpool FC (Premier League), since 2021-22, have launched "Red Hot Beats" an "innovative community mental health improvement…
Domain(s): Clubs
• Category(ies): Activation, Social Responsibility, Sponsors - Partners
• Article # 258581
• Published on 15/07/22 at 10:00
©  Sénat
Stade de France incidents/Senate report: "There were a series of malfunctions" (L. Lafon)

"There were a series of malfunctions around the Stade de France on 28/05/2022. No one felt responsible. Everyone was in their own lane without any authority taking the necessary decisions. These malfunctions occurred at all stages: before the event, during and after," said Laurent Lafon…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Stadiums, Legal, …
• Article # 258591
• Published on 13/07/22 at 18:25
©  Real Madrid CF
Spain: Orange renews its distribution agreement (LaLiga Santander & European Cups) with Telefonica

The Spanish subsidiary of the French telecommunications group Orange has renewed its distribution agreement with Telefonica (telecoms) to carry its football channels for the 2022-23 season, on 12/07/2022. The value of the deal has not been communicated, but it was in the region of €300m per year…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 258578
• Published on 13/07/22 at 17:20
©  Real Madrid CF
LaLiga Santander: BMW succeeds Audi as Real Madrid's mobililty partner from 2022-23

BMW España, the German car manufacturer's Spanish subsidiary, has become a global sponsor (second level) of Real Madrid CF (LaLiga Santander) from 2022-23, announced the Madrid club on 13/07/2022. "The Real Madrid men's and women's football and basketball first teams, together with their…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 258572
• Published on 13/07/22 at 16:35