Archives July, 2022 (page 2/22)

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©  Brentford FC

Premier League: Gtech (home appliances) obtains naming rights to Brentford FC's stadium (2022-2032)

Gtech, a brand belonging to the British household appliance manufacturer Grey Technology, has become a partner of Brentford FC (Premier League) and obtained the naming rights to the Brentford Community Stadium (17,250 capacity) for ten years (2022-2032), announced the club on 28/07/2022. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 260110
• Published on
©  AFC Bournemouth

Premier League: DeWalt (tools), sleeve sponsor of AFC Bournemouth for the 2022-23 season

DeWalt, a brand owned by the American tools and hardware manufacturer Stanley Black & Decker, has become the sleeve sponsor of AFC Bournemouth (promoted to the Premier League) for the 2022-23 season, announced the club on 27/07/2022. The agreement covers the men's team. "The announcement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 260087
• Published on
©  Manchester City FC

Manchester City FC: a connected scarf that captures fans' physical and emotional data

Cisco, an American company specialised in computer servers, has activated its partnership with Manchester City FC (Premier League) and created a connected scarf that can record the emotions and movements of fans during a match, announced the club on 27/07/2022. An "EmotiBit" biosensor placed…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 260070
• Published on
©  LFP

2022 Trophée des Champions: Paris Saint-Germain - FC Nantes to be broadcast in over 170 territories

The 2022 Trophée des Champions, Paris Saint-Germain (2021-22 Ligue 1 Uber Eats champions) - FC Nantes (2021-22 Coupe de France winners), at the Bloomfield Stadium in Tel Aviv (Israel), will be broadcast in more than 170 territories on Sunday 31/07/2021 (kick-off at 20:00 CET), announced the Ligue…
Domain(s): Media
• Category(ies): Digital, Media
• Article # 260067
• Published on
©  Mediapro

Mediapro: partnership with Snapchat for the distribution of sports content on the social network

Mediapro and Snapchat (owned by Californian company Snap Inc) have reached an agreement to "to bring the best sports and entertainment content to millions of young millennials and members of Generation Z" on the social network, announced the Spanish media group on 28/07/2022. "Snapchatters…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Media, …
• Article # 260064
• Published on
©  D.R.

esports: Team Heretics (ESP) acquires Misfits Gaming's spot in the LoL European Championship (LEC)

The Spanish esports organisation Team Heretics has acquired the place of the American team Misfits Gaming in the League of Legends European Championship (LEC), announced the two teams and LoL Esports, Riot Games' entity that manages the marketing of its European esports circuit, on 27/07/2022…
Domain(s): Clubs
• Category(ies): Investment - Shareholding, esport - gaming
• Article # 260047
• Published on
©  Borussia Dortmund

Bundesliga: Workday (cloud), premium partner of Borussia Dortmund for two seasons (2022-2024)

Workday, an American company specialised in cloud computing solutions for human resources and finance, has become a premium partner of Borussia Dortmund (Bundesliga) for two seasons (2022-2024), announced the club on 27/07/2022. Workday has the status of premium partner, the third level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 260035
• Published on
©  LCL

Tour de France 2022: 51 partners, €2.28m in funding for an event followed by 73% of French people

The Tour de France 2022 organised by Amaury Sport Organisation and won by Danish rider Jonas Vingegaard (Jumbo-Visma, NED) was broadcast in France, in its entirety, by the France Télévisions channels and the Eurosport pay-TV channels from 01 to 24/07/2021. 41.5 million French people, "i.e. 73…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Activation, Agencies, …
• Article # 259998
• Published on
©  Equipe de France féminine

Women's Euro 2022: 7 million viewers for Germany - France in France, 12.19 million in Germany

Germany - France (2-1), the second semi-final of the Women's Euro 2022, played in front of 27,445 people at the MK Stadium in Milton Keynes (England), drew an average of 6.23 million viewers on the private free-TV channel TF1 on Wednesday 27/07/2022 (kick-off at 20:00 local time, 21:00 CET)…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 260020
• Published on
©  D.R.

News Tank Football: Victor Bertin departs to become head of economic transformation at the CNOSF

Victor Bertin, analyst and writer at News Tank Football/News Tank Sport since March 2016, has left our strategic information agency to take up the position of head of economic transformation at the CNOSF, on 25/07/2022. Initially in charge of media content within our platform for ecosystem…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Employment - training, Authorities, …
• Article # 259994
• Published on