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©  ADM
Serie A TIM: Abu Dhabi Media acquires TV rights in the MENA region until 2024-25 ($26m/year)

The pay and free-TV group Abu Dhabi Media Company has acquired the broadcasting rights to the Serie A TIM, for the Middle East and North Africa (MENA) region, until 2024-25, announced Lorenzo Casini, president of Lega Serie A, during the League's general assembly held in Milan (ITA), on…

Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 257207
• Published on 01/07/22 at 15:35

©  Jeton
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). The table allows you to sort the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 257103
• Published on 01/07/22 at 12:30

©  ESTAC Troyes
ESTAC Troyes: new main shirt sponsor Winamax (2022-2024) unveiled in the metaverse

Winamax, a French sports betting operator, has become the main shirt sponsor of Espérance Sportive Troyes Aube Champagne (Ligue 1 Uber Eats) for two seasons (2022-2024), announced the club on 30/06/2022. The club unveiled its shirt for the 2022-23 season via an operation on the Roblox (metavers…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 257100
• Published on 01/07/22 at 11:40

©  FIFA
FIFA: semi-automated offside technology will be used at the 2022 World Cup in Qatar

Semi-automated offside detection technology will be used at the 2022 World Cup in Qatar, according to FIFA on 01/07/2022. Based on artificial intelligence through the use of 12 cameras placed under the roof of the stadium that track both the ball (a sensor placed within it sends data 500…

Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums, Digital, Game - pitch, …
• Article # 257122
• Published on 01/07/22 at 11:05

©  Sorare
Marketing: Kylian Mbappé (PSG), ambassador and investor of Sorare (NFT/fantasy league)

Kylian Mbappé, French international playing for Paris Saint-Germain (Ligue 1 Uber Eats), has become a major investor, "exclusive and long-term" ambassador and "social impact partner" of Sorare, announced the French startup specialised in NFTs bearing the image of football players on…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Finance, Marketing - Communication, …
• Article # 257068
• Published on 01/07/22 at 10:20

©  Sevilla FC
Sevilla FC: DeGiro (broker), main shirt sponsor for the 2022-23 season

DeGiro, part of the flatexDEGIRO AG group, the brokerage company created by the merger of Flatex and DeGiro in 2020, has become the main shirt sponsor of Sevilla FC (LaLiga Santander) for the 2022-23 season, announced the Spanish club on 30/06/2022. DeGiro succeeds Cypriot trading and payments…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 257063
• Published on 01/07/22 at 09:40

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