Archives July, 2022 (page 22/22)

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©  ADM

Serie A TIM: Abu Dhabi Media acquires TV rights in the MENA region until 2024-25 ($26m/year)

The pay and free-TV group Abu Dhabi Media Company has acquired the broadcasting rights to the Serie A TIM, for the Middle East and North Africa (MENA) region, until 2024-25, announced Lorenzo Casini, president of Lega Serie A, during the League's general assembly held in Milan (ITA), on…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 257207
• Published on
©  Jeton

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). The table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 257103
• Published on
©  ESTAC Troyes

ESTAC Troyes: new main shirt sponsor Winamax (2022-2024) unveiled in the metaverse

Winamax, a French sports betting operator, has become the main shirt sponsor of Espérance Sportive Troyes Aube Champagne (Ligue 1 Uber Eats) for two seasons (2022-2024), announced the club on 30/06/2022. The club unveiled its shirt for the 2022-23 season via an operation on the Roblox (metavers…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 257100
• Published on
©  FIFA

FIFA: semi-automated offside technology will be used at the 2022 World Cup in Qatar

Semi-automated offside detection technology will be used at the 2022 World Cup in Qatar, according to FIFA on 01/07/2022. Based on artificial intelligence through the use of 12 cameras placed under the roof of the stadium that track both the ball (a sensor placed within it sends data 500…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums, Digital, Game - pitch, …
• Article # 257122
• Published on
©  Sorare

Marketing: Kylian Mbappé (PSG), ambassador and investor of Sorare (NFT/fantasy league)

Kylian Mbappé, French international playing for Paris Saint-Germain (Ligue 1 Uber Eats), has become a major investor, "exclusive and long-term" ambassador and "social impact partner" of Sorare, announced the French startup specialised in NFTs bearing the image of football players on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Finance, Marketing - Communication, …
• Article # 257068
• Published on