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©  NPA
France/TV rights: "Canal+ is back and in control of the game" (P. Bailly, NPA Conseil)

"Canal+ is really back in football, and quite strongly. In the use of the rights themselves, Canal+ will undoubtedly sublicense part of the lots or certain lots, but symbolically, they have gained all the rights. They therefore have control of the game: to use all the rights or to sublicense part…
Domain(s): Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Authorities, …
• Article # 257500
• Published on 05/07/22 at 11:30
©  AS Saint-Étienne
Ligue 2 BKT: ZEBet (sports betting), back shirt sponsor of AS Saint-Étienne (2022-2024)

ZEbet, a sports betting platform belonging to the Maltese group ZEturf, is continuing its commitment to AS Saint-Étienne (relegated to the Ligue 2 BKT) and has become an official partner (second level) and back shirt sponsor for two seasons (2022-2024), announced the club on 04/07/2022. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 257493
• Published on 05/07/22 at 10:40
©  Manchester United FC
England: Premier League and Sky Bet Championship clubs authorised to use safe standing from 2022-23

"Premier League and Sky Bet Championship clubs wishing to introduce licensed 'safe standing' areas at football stadiums will be able to do so from the start of the 2022-23 season," announced the Department for Digital, Culture, Media & Sport and Nigel Huddleston, Minister for Sport, on 04/07/2022…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Ticketing, Stadiums, Authorities, …
• Article # 257461
• Published on 05/07/22 at 10:00
©  Villarreal CF
LaLiga Santander: Villarreal CF to open an academy in Kuala Lumpur (Malaysia), their 2nd in Asia

Villarreal CF (LaLiga Santander) will open an academy in Kuala Lumpur, Malaysia, in August 2022, announced the club on 04/07/2022. This will be the second football academy launched in Asia by the club, which is already present in South Korea (in Seoul). "Villarreal Malaysia Academy is aimed at…
Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Stadiums
• Article # 257433
• Published on 05/07/22 at 09:20
©  Paris SG
Ligue 1 Uber Eats: 29 million additional fans for PSG on Instagram, Facebook and Twitter in 2021-22

The 20 clubs that participated in the 2021-22 Ligue 1 Uber Eats have a total of 173.3 million fans on Instagram, Facebook and Twitter as of 01/07/2022, up 33.7 million from 01/08/2021, according to data compiled by News Tank Football. The Ligue 1 Uber Eatsis the fourth most popular European Top 5…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Social Networks, …
• Article # 257459
• Published on 05/07/22 at 08:40
©  Palermo FC
Italy: City Football Group acquires Palermo FC (promoted to the Serie BKT), its 5th club in Europe

City Football Group, an investment company specialised in football (clubs, infrastructure, start-ups, etc.), has acquired a majority stake in Palermo FC (promoted to the Serie BKT after the 2021-22 Serie C playoffs), announced both parties on 04/07/2022. CFG are said to have obtained 80% of the…
Domain(s): Clubs
• Category(ies): Legal, Investment - Shareholding, Game - pitch, …
• Article # 257438
• Published on 04/07/22 at 17:15
©  avanttecno.com
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 257430
• Published on 04/07/22 at 16:45
©  NBCUniversal
United States: NBC to close its linear channel "Olympic Channel: Home of Team USA" on 30/09/2022

NBCUniversal will close its Olympic-dedicated linear channel "Olympic Channel: Home of Team USA" on 30/09/2022, announced the US media and entertainment conglomerate on 01/07/2022. "In order to best reach our target audiences, we are reevaluating our programming distribution strategy regarding…
Domain(s): Media
• Category(ies): Marketing - Communication, Media
• Article # 257418
• Published on 04/07/22 at 16:30
©  Carlos Sainz (Twitter)
Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (July 2022)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2022 Formula 1 World Championship. For this new season, which began on 20/03/2022 with the Barhain Grand Prix, three teams…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 257411
• Published on 04/07/22 at 16:00
©  RCD Mallorca
LaLiga Santander: Taica (technology) renews as main shirt sponsor of RCD Mallorca for 2022-23

Taica Corporation, a Japanese technology company, has renewed as the main shirt sponsor of RCD Mallorca (LaLiga Santander) for one additional season (2022-23), announced the club on 01/07/2022. Taica became the main shirt sponsor of the Mallorcan club for one season (2021-22) on 27/08/2021…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 257407
• Published on 04/07/22 at 15:25