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©  NFL
NFL: an average of 18.5 million viewers in the USA for the first weekend of the 2022 season

The 16 games on the first weekend of the 2022 NFL season, played from 09 to 13/09/2022, posted an average audience of 18.5 million viewers on television and digital platforms in the United States (+3% compared to 2021), representing a record since 2016, announced the North American league on…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 264141
• Published on 16/09/22 at 10:20
©  Lega Serie A
Italy: "The idea of a Serie A all-star game is worth considering" (L. Casini, Lega Serie A)

"The idea of a Serie A all-star game is worth considering. I still remember fondly the Europe - Brazil game in August 1982," said Lorenzo Casini, president of the Lega Serie A to the Italian news agency ANSA on 14/09/2022. "We need to recapture this spirit, involving clubs, presidents, sports…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Authorities, Essentials Clubs, …
• Article # 264164
• Published on 16/09/22 at 09:40
©  Uniqlo
Tennis: Roger Federer to retire from Grand Slams & the ATP Tour on Sunday 25/09/2022 after Laver Cup

"The Laver Cup next week (Friday 23 to Sunday 25/09/2022) in London (ENG) will be my final ATP event. I will play more tennis in the future, of course, but just not in the Grand Slams or on the Tour," announced Swiss tennis player Roger Federer (41) on 15/09/2022. "The past three years have…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Networks
• Article # 264151
• Published on 15/09/22 at 18:10
©  Randstad
Italy: Randstad Italia (HR) 2nd national partner of the Milano Cortina 2026 Winter Games

Randstad Italia, the national subsidiary of the Dutch human resources group, has become the second official partner in the national sponsorship programme of the Milano Cortina 2026 Olympic and Paralympic Winter Games, announced the Italian Organising Committee on 14/09/2022. The Milano Cortina…
Domain(s): Sponsors & Partners
• Category(ies): Employment - training, Authorities, Marketing - Communication
• Article # 264105
• Published on 15/09/22 at 17:35
©  Canal+
Canal+: "Discussions with Amazon regarding a distribution agreement" (Maxime Saada, Canal+)

"We would still like to distribute Amazon (in France). I met them in London (ENG) and they also want us to distribute them. It could be Prime Video and the Pass Ligue 1 or only Prime Video. All options are possible," said Maxime Saada, chairman of the board at the free and pay-TV group Canal+, on…
Domain(s): Media
• Category(ies): Media Audiences, Marketing - Communication, Media
• Article # 264101
• Published on 15/09/22 at 17:00
©  Real Betis
France: L'Équipe renews TV rights to the Copa del Rey, Supercopa de España & DFB-Pokal (2022-2025)

La chaine L'Équipe has renewed its exclusive free-to-air broadcasting rights in France to the Copa del Rey, Supercopa de España and DFB-Pokal for the next three seasons, i.e. until 2024-25, announced the French free DTT channel on 15/09/2022. The channel has held the rights to the DFB-Pokal…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 264096
• Published on 15/09/22 at 16:20
©  Stade Rennais FC
Stade Rennais FC: second season of the "Bouge!" programme, promoting an active lifestyle

Stade Rennais FC (Ligue 1 Uber Eats) has launched the second season of its "Bouge!" ("Move!") programme, which aims to combat sedentary lifestyles and promote an active lifestyle, announced the club on 12/09/2022. "During the 2021-22 school year, 20 classes (ages 8-9, 9-10 and 10-11) in the…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 263882
• Published on 15/09/22 at 15:30
©  Nike
Qatar 2022: Nike presents the kits for its 13 national teams under contract in 2022

The American equipment manufacturer Nike has unveiled the kits for its 13 national associations/federations under contract, including France (FFF), Brazil (CBF), Portugal (FPF) and England (The FA), that will be worn from 2022 onwards, notably on the occasion of the 2022 World Cup in Qatar (from…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 264085
• Published on 15/09/22 at 14:40
©  Paris Saint-Germain
Champions League: 1.93 million viewers in France for Maccabi Haifa - PSG on Canal+ & Canal+ Foot

The Maccabi Haifa FC (Israeli Premier League) - Paris Saint-Germain (Ligue 1 Uber Eats) Group H game (1-3), on Matchday 2 of the group stage of the 2022-23 Champions League, drew an average of 1.93 million viewers in France with a peak audience of 2.27 million on the pay-TV channels Canal+ (1.7…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 264076
• Published on 15/09/22 at 14:00
©  D.R.
Africa: Canal+ now owns 26.6% of MultiChoice (South African pay-TV group, owner of Supersport)

Canal+ now owns 26.6% of the South African pay-TV group MultiChoice (owner of sports pay-TV group Supersport International) from 12/09/2022, confirmed the French pay and free-TV group to News Tank Football on 14/09/2022. "This is a financial operation. Multichoice is the leader in pay-TV in…
Domain(s): Media
• Category(ies): Investment - Shareholding, Marketing - Communication, Media
• Article # 264046
• Published on 15/09/22 at 12:30