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©  Cazoo
Exclusive Cazoo France: "Sports marketing is part of Cazoo's culture" (Romain Weill)

"Sports sponsorship is a marketing expense in the same way as display advertising (TV, print, etc.). Sports marketing is really part of Cazoo's culture: we have a balance between spending on sports sponsorship and more traditional marketing operations. It's a major line of expenditure," said…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Activation, …
• Article # 250378
• Published on 03/05/22 at 11:00
©  AELTC
Tennis/Wimbledon: a turnover of £290.2m and net profit of £33.3m for the AELTC in 2021

The All England Lawn Tennis Club (AELTC), organiser of the Wimbledon Grand Slam tournament, posted a turnover of £290.2m as of 31/07/2021 (€340m, compared to £3.81m in 2020 and £292m in 2019) in its annual accounts published on 29/04/2022. After a 2020 edition cancelled due to the Covid-19…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance
• Article # 250370
• Published on 03/05/22 at 10:20
©  Paris SG
Ligue 1 Uber Eats: Instagram, Facebook and Twitter statements of the 20 clubs (May 2022)

The 20 clubs competing in the 2021-22 Ligue 1 Uber Eats season total nearly 171 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/05/2022. Ligue 1 is the fourth most popular European Top 5 league on these three social networks combined, behind…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Networks
• Article # 250347
• Published on 03/05/22 at 09:40
©  YouTube
Women's Champions League: 691,000 million views for PSG-Lyon (semi-final second leg) on YouTube

Paris Saint-Germain (FRA) - Olympique Lyonnais (FRA) (1-2; 3-5 on aggregate), semi-final second leg of the 2021-22 Women's Football Champions League played at Parc des Princes (43,255 spectators, attendance record for a women's football club match in France) on Saturday 30/04/2022 (kick-off 9 p.m…
Domain(s): Media
• Category(ies): Media Audiences, Clubs, Digital, …
• Article # 250343
• Published on 02/05/22 at 17:40
©  Qatar 2022
Qatar 2022: 23.5 million tickets requested from 05 to 28/04/2022, responses from 31/05/2022

23.5 million orders for tickets for the 2022 World Cup in Qatar were placed during the "random selection draw sales period" held from 05 to 28/04/2022, announced FIFA on 29/04/2022. This phase began after the draw for the finals was held in Doha (QAT) on 01/04/2022 (see composition of the eight…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 250326
• Published on 02/05/22 at 17:00
©  La Lega Serie A
Serie A TIM: AC Milan - ACF Fiorentina, the first football match to be broadcast in the metaverse

The Lega Serie A has teamed up with blockchain company ConsenSys and metaverse video game "The Nemesis" to broadcast AC Milan - ACF Fiorentina (1-0), on Matchday 35 of the Serie A TIM, in the metaverse on 01/05/2022 (kick-off at 15:00 CET). "On the occasion of AC Milan - Fiorentina, thanks to…
Domain(s): Media
• Category(ies): Marketing - Communication, Digital, Essentials Media
• Article # 250320
• Published on 02/05/22 at 16:05
©  BBVA Mexico
Deal tracker: naming rights partnerships for football competitions

Please find in the infographic below the main naming rights partnerships for football competitions concluded by federations, leagues and regulatory bodies in Europe and worldwide, collected by News Tank Football, since 07/01/2019. The infographic also allows for filtering by league, country…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 250306
• Published on 02/05/22 at 15:10
©  Qatar 2022
Qatar 2022: Facebook, Twitter, Instagram & TikTok accounts of the Federations (May 2022)

Please find in the infographics below the Facebook (number of likes), Twitter (number of followers), Instagram (number of followers) and TikTok (number of followers) communities of the 29 football federations/associations and their national teams that have qualified for the 2022 World Cup in…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Social Networks
• Article # 250289
• Published on 02/05/22 at 14:00
©  Real Madrid CF
LaLiga Santander: 687,000 viewers in Spain for Real Madrid - RCD Espanyol on Movistar

Real Madrid CF - RCD Espanyol (4-0), on Matchday 34 of the 2021-22 LaLiga Santander, drew an average of 687,000 viewers in Spain on the Movistar LaLiga (Telefonica group) pay-TV channels, on Saturday 30/04/2022 (kick-off at 16:15 CET). This figure represented a cumulative audience share of…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 250280
• Published on 02/05/22 at 12:30
©  Real Madrid CF
2021-22 LaLiga Santander: 35th Spanish league title for Real Madrid CF

Real Madrid CF have been crowned as the 2021-22 champions of Spain after their 4-0 victory over RCD Espanyol at the Santiago Bernabéu (80,000 capacity) on Saturday 30/04/2022. The Madrid club has 81 points with four games to go, 15 more than FC Barcelona (2nd with 66 points), who can no longer…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners, Authorities, …
• Article # 250254
• Published on 02/05/22 at 11:40