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©  Degree Deodorant
Technology: an inclusive marathon held in the metaverse by Degree (deodorant, Unilever)

Degree (Sure in the UK market), an American deodorant brand belonging to the British group Unilever, held the "Degree Metathon" - "the world's first Marathon in the Metaverse" - via the virtual reality platform Decentraland on 26/04/2022. The event highlighted inclusivity and accessibility within…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Responsibility
• Article # 249830
• Published on 27/04/22 at 15:30
©  Manchester City
Champions League: 1.35 million viewers in Spain for Manchester City - Real Madrid CF on Movistar

Manchester City FC (Premier League) - Real Madrid CF (LaLiga Santander), the first leg of their 2021-22 Champions League semi-final (4-3), drew an average of 1.35 million viewers in Spain on the pay-TV channel Movistar (Telefonica group), according to data from the audience measurement institute…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 249828
• Published on 27/04/22 at 14:40
©  LFC
Champions League: head-to-head Liverpool FC - Villarreal CF (semi-final first leg, 27/04/2022)

With a turnover of €550.4m in 2020-21, Liverpool FC (Premier League) are ranked 7th in the 2022 edition of the "Deloitte Football Money League", a ranking from which Villarreal CF (LaLiga Santander) are absent (2020-21 turnover: €123.9m), as the two clubs prepare to face each other in the first…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 249809
• Published on 27/04/22 at 14:00
©  D.R.
Formula 1: McLaren Racing to provide Sanofi (FRA) with analytical tools to optimise production

Sanofi, a French pharmaceutical group, has entered into a multi-year partnership with McLaren Racing "to accelerate industrial excellence," announced the two parties on 26/04/2022. As part of this partnership, the Formula 1 team will provide Sanofi with its McLaren Accelerator technology…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 249797
• Published on 27/04/22 at 12:30
©  Athletic Club
CIES: Athletic Club, Top 5 club with the most minutes played by club-trained players in 2021-22

Athletic Club Bilbao (LaLiga Santander) is the European Top 5 (Germany, England, Spain, France and Italy) club with the highest percentage of minutes played by players trained at the club since the start of the 2021-22 season, according to the CIES Football Observatory's "Weekly Post", published…
Domain(s): Clubs
• Category(ies): Authorities, Game - pitch, Transfer Market
• Article # 249794
• Published on 27/04/22 at 11:40
©  D.R.
Exclusive "On Twitch, the quality of the match is less important than on television" (L. Salvaudon, RMC Sport)

"The first match broadcast live (on RMC Sport's Twitch channel) was Feyenoord Rotterdam - Slavia Prague in the Europa League quarter-finals (3-3, on 07/04/2022). It wasn't a major fixture, but there was a huge response, with an average of 8,000 people watching the game, even though the channel…
Domain(s): Media
• Category(ies): Marketing - Communication, Digital, Media, …
• Article # 249776
• Published on 27/04/22 at 11:00
©  Europol
Match-fixing: Europol/UEFA conference on "new ways to investigate and cooperate"

"To identify new ways to investigate and cooperate in cases related to sport corruption and match-fixing" was the theme that brought together Europol (European Union Agency for Law Enforcement Cooperation) and UEFA at a joint conference held at Europol's headquarters in The Hague, Netherlands, on…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Betting
• Article # 249763
• Published on 27/04/22 at 10:20
©  UEFA
UEFA: 46th Ordinary Congress at the Vienna Congress Center (AUT) on Wednesday 11/05/2022

The 46th Ordinary UEFA Congress will be held at the Vienna Congress Center (AUT) on Wednesday 11/05/2022 from 10:00 to 12:00 CET, confirmed the European body on 22/04/2022. Among the main topics on the agenda are: • "Report of the UEFA president and executive committee and report of the UEFA…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Legal
• Article # 249762
• Published on 27/04/22 at 09:40
©  FC Inter Milan
2021-22 Serie A TIM: Matchday 34 attendance, 21,444 fans per game, season record at the San Siro

Matchday 34 of the 2021-22 Serie A TIM season drew an average of 21,444 spectators per game, from Saturday 23 to Monday 25/04/2022. The average fill rate was 59.5%. Since 01/04/2022, Italian clubs have been able to accommodate all spectators in their stadiums, as opposed to a partial capacity…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Legal, …
• Article # 249748
• Published on 26/04/22 at 18:15
©  MCFC
Champions League: head-to-head Manchester City - Real Madrid (semi-final first leg, 26/04/2022)

With a turnover of €644.9m in 2020-21, Manchester City FC (Premier League) tops the 2022 edition of the "Deloitte Football Money League", just ahead of Real Madrid CF (LaLiga Santander) with their turnover of €640.7m, as the two clubs prepare to face each other in the first leg of their 2021-22…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Marketing - Communication, …
• Article # 249730
• Published on 26/04/22 at 17:15