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Netflix: "We're not sure can increase profit by adding live sports" (Ted Sarandos, co-CEO)

"We're not quite so sure we can significantly increase our profit stream by adding (live) sports. I'm not saying we'd never do sports, but we'd have to see a path to growing a big revenue stream and a big profit stream with it," said Ted Sarandos, co-CEO of the streaming platform Netflix, in…
Domain(s): Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Media, …
• Article # 249438
• Published on 22/04/22 at 16:40
©  Houston Astros
MLB: Amazon installs new payment technology at Minute Maid Park, home of the Houston Astros (MLB)

Amazon, an e-commerce company, has partnered with the Houston Astros (MLB) and is installing its "Just Walk Out" technology in two food and beverage stores at Minute Maid Park, announced Major League Baseball on 13/04/2022. "Shopping at a location powered by Amazon's Just Walk Out technology…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Stadiums
• Article # 249425
• Published on 22/04/22 at 15:20
©  OL
OL Groupe: several offers to buy Pathé and IDG Capital's shares (39% of the total capital)

OL Groupe, the holding company that owns Olympique Lyonnais (Ligue 1 Uber Eats), has already received at least six offers from American and European investors who wish to acquire the shares put up for sale by the two shareholders, the French group Pathé (film production and distribution, cinema…
Domain(s): Clubs
• Category(ies): Finance, Investment - Shareholding, Essentials Clubs
• Article # 249354
• Published on 22/04/22 at 14:10
©  CAM
2021-22 LaLiga Santander: attendance for Matchday 33 (22,936 spectators on average per game)

Matchday 33 of the 2021-22 LaLiga Santander season drew an average of 22,936 spectators per game, from Tuesday 19 to Thursday 21/04/2022. The average fill rate was 66.9%. Since 04/03/2022, Spanish stadiums are no longer subject to the capacity restrictions that previously applied (75% capacity…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 249402
• Published on 22/04/22 at 13:10
©  Wada
World Anti-Doping Agency: African broadcaster SuperSport becomes an official sponsor for 2 years

The World Anti-Doping Agency (WADA) has signed a sponsorship agreement with the African broadcaster SuperSport, according to the body on 20/04/2022. "The partnership is the first of its kind and will see SuperSport become an official WADA sponsor and continental partner for an initial period of…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Marketing - Communication
• Article # 249370
• Published on 22/04/22 at 11:40
©  FC Barcelone
LaLiga Santander: 1.144 million viewers in Spain for Real Sociedad - FC Barcelona on Movistar

Real Sociedad - FC Barcelona (0-1), on Matchday 33 of the 2021-22 LaLiga Santander season, drew an average of 1.144 million viewers in Spain on the Movistar LaLiga (Telefonica group) pay-TV channels, on Thursday 21/04/2022 (kick-off at 21:30 CET), according to data from the audience measurement…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 249369
• Published on 22/04/22 at 11:00
©  WHUFC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 249339
• Published on 22/04/22 at 10:20
©  DAZN BET
DAZN: launch of a sports betting service "DAZN Bet" in partnership with Pragmatic Group

Pragmatic Group, a technology platform and content provider for the sports betting and gaming industry, has become a strategic partner of DAZN as part of a multi-year agreement, announced DAZN on 20/04/2022. The agreement covers the creation of DAZN Bet, the first sports betting service operated…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Media, …
• Article # 249318
• Published on 22/04/22 at 09:40
©  AFFA
FIFA: Elkhan Mammadov (AZE) appointed as director member associations Europe

Azerbaijani Elkhan Mammadov, born on 18/06/1979, has been appointed as director member associations Europe at FIFA effective from 01/05/2022, announced the world body on 20/04/2022: Mammadov "will be based in Paris (Hôtel de la Marine, Place de la Concorde, 8th arrondissement) with the FIFA Member…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Essentials Public Authorities & Regulations
• Article # 249289
• Published on 21/04/22 at 17:30
©  Club Brugge KV
Club Brugge: 24,000 QR codes installed at the stadium to help report racist behavior during matches

Club Brugge KV (Jupiler Pro League) has installed 24,000 QR codes behind seats at the Jan-Breydel Stadium (29,000 capacity) to allow spectators to report any racist or discriminatory behaviour at its home matches, announced the club on 20/04/2022. "We are deploying stewards whose specific task…
Domain(s): Clubs
• Category(ies): Digital, Social Responsibility, Stadiums
• Article # 249282
• Published on 21/04/22 at 17:00