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©  AB inBev
USA: AB inBev (beer) launches "National Recycling League" for MLB and NFL fans

AB inBev, a Belgian brewing group, has activated its partnership with the National Football League (NFL) and Major League Baseball (MLB) and launched the "National Recycling League", an initiative "aiming to reduce waste on game day," announced the group on 12/04/2022. More than 10 franchises are…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 248759
• Published on 15/04/22 at 17:55
©  D.R.
Qatar 2022/Belgium: ING, Côte d'Or, Carrefour, GLS and Jupiler will not activate their partnerships

ING Belgium (banking and insurance), Côte d'Or (chocolate brand, Mondelēz International group), Carrefour (supermarkets), GLS (logistics) and Jupiler (beer, AB inBev group) will not activate their partnerships with the Royal Belgian Football Association at the 2022 World Cup in Qatar, according to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 248812
• Published on 15/04/22 at 17:35
©  News Tank
Weekly News Extra (11-15/04/2022)

• For the first time in their history, the NFL and 14 of its franchises have partnered with crypto-asset operators - Socios.com for 13 teams and Blockchain.com with the Dallas Cowboys. • Atalanta BC (Serie A TIM) posted record revenues (including transfers) of €242.6m for the financial year 2021…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 248795
• Published on 15/04/22 at 17:00
©  New World TV
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 248786
• Published on 15/04/22 at 16:40
©  Football Australia
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 248783
• Published on 15/04/22 at 16:00
©  IQUII Sport
Social media: Real Madrid, the most followed European club ahead of Barça and Manchester United

With 273.4 million followers on social media (Facebook, Twitter, Instagram and YouTube, as of 11/04/2022), Real Madrid CF (LaLiga Santander) are the most followed European club, according to the fourth edition of "The European Football Club" report, published by Italian consultancy IQUII Sport on…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Social Networks
• Article # 248778
• Published on 15/04/22 at 15:20
©  IQUII Sport
Social media: Premier League, the most followed European league ahead of LaLiga and the Bundesliga

With 135 million followers on social media (Facebook, Twitter, Instagram and YouTube, as of 11/04/2022), the Premier League is the most followed European league, according to the fourth edition of "The European Football Club" report, published by the Italian consultancy IQUII Sport on…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication, Social Networks
• Article # 248777
• Published on 15/04/22 at 14:40
©  OM
Europa Conference League: 1.75 million viewers in France for PAOK FC - Olympique de Marseille on W9

PAOK FC (Interwetten Super League) - Olympique de Marseille (Ligue 1 Uber Eats), 2021-22 Europa League quarter-final second leg (0-1; 1-3 on aggregate), drew an average of 1.75 million viewers in France on the free DTT channel W9 (M6 group) on Thursday 14/04/2022 (kick-off at 21:00 CET), according…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 248754
• Published on 15/04/22 at 14:00
©  NBA
NBA: Foot Locker extends partnership and community programme in Europe

Foot Locker Europe, the regional subsidiary of the US sporting goods retailer, is extending its partnership with the National Basketball Association from 2021-22 and for several seasons, announced the North American league on 13/04/2022. The two parties have been in partnership since 2010-11…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 248746
• Published on 15/04/22 at 12:30
©  MLB
FAANG Deal Tracker: list of acquisitions, partnerships and activities in sports

The term FAANG directly refers to refers to the American groups in new technologies and the internet: Facebook / Meta (social network), Amazon (e-commerce and content), Apple (computing technology), Netflix (video on-demand and content), and Google (Alphabet group, internet). By extension, the…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 248739
• Published on 15/04/22 at 11:40