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©  AS Roma
AS Roma: a strategic partnership with Japanese club Nagoya Grampus (J.League)

AS Roma (Serie A TIM) and Japanese club Nagoya Grampus (J.League) have signed a long-term strategic partnership, announced the Italian club on 25/11/2022. "The collaboration will see the two clubs go beyond just an exchange of knowledge in football and business operations to unite on key issues…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Sponsors - Partners
• Article # 271961
• Published on 25/11/22 at 15:50
©  D.R.
Exclusive Qatar 2022: "Our goal is to help brands reach their audience" (I. El Bouayadi, Twitter France)

"The 2022 World Cup is an unmissable event on Twitter, which is a platform that buzzes with every sporting event. Our role is to support brands so that they can express themselves as they wish and in the right conditions. We offer them three formats: sponsored video, a pre-roll before a…
Domain(s): Media
• Category(ies): Marketing - Communication, Sponsors - Partners, Digital, …
• Article # 271949
• Published on 25/11/22 at 15:30
©  TF1
Qatar 2022: Brazil - Serbia watched by 6.6 million viewers in Italy on Rai 1 (audience share: 30%)

Brazil - Serbia (2-0), on Matchday 1 of the 2022 World Cup in Group G, drew an average of 6.602 million viewers in Italy on the public TV channel Rai 1, on Thursday 24/11/2022 (kick-off at 20:00 CET), according to data from the audience measurement institute Auditel. This figure represented an…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 271927
• Published on 25/11/22 at 14:00
©  Asics
Running: Asics acquires Njuko, a European race registration platform

Asics Corporation has strengthened its strategy in the running sector by acquiring French company Njuko SAS (founded in 2012), "the leading race registration platform for running events across Europe," announced the Japanese equipment manufacturer on 23/11/2022. "Asics now offers race…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Investment - Shareholding, …
• Article # 271904
• Published on 25/11/22 at 12:30
©  Equipe d'Espagne de football
Qatar 2022: more than 300,000 subscribers to the OTT platform Gol Mundial (Mediapro) in Spain

The OTT platform Gol Mundial, launched by Mediapro to broadcast all the matches of the 2022 World Cup in Spain, has registered more than 300,000 subscribers since the beginning of the competition, according to the Spanish audiovisual group on 23/11/2022. Mediapro is marketing the platform for…
Domain(s): Media
• Category(ies): Digital, Media
• Article # 271919
• Published on 25/11/22 at 11:40
©  The FA
2022 World Cup/Group B: head-to-head, England - USA, Friday 25/11/2022 (kick-off at 20:00 CET)

With a squad estimated to be worth €1.26bn according to the Transfermarkt website (as of 25/11/2022), England's players are valued at 4.5 times more than those of the the United States (€277m), as the two nations prepare to face one another on Friday 25/11/2022 on Matchday 2 of Group B of the 2022…
Domain(s): Public Authorities & Regulations
• Category(ies): Sporting Goods & Brands, Game - pitch, Marketing - Communication, …
• Article # 271897
• Published on 25/11/22 at 11:00
©  Manchester City
Manchester City FC: new edition of the water access awareness campaign

Cityzens Giving, the charitable arm of Manchester City FC (Premier League), and Xylem, an American water management company and partner of the club, have launched the new edition of the "Water Heroes Academy" programme to raise awareness of water access issues, announced the club on…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 271896
• Published on 25/11/22 at 10:20
©  D.R.
Exclusive Women's Euro 2025: "We can organise a world-class tournament in 28 months" (E. Le Prévost, FFF)

"The most important strength of the French bid to host the Women's Euro 2025 (16 teams, 31 matches) is the ability of the French sports industry to organise a world-class tournament in 28 months," said Erwan Le Prévost, director of institutional and international affairs and international…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Stadiums, …
• Article # 271881
• Published on 25/11/22 at 09:55
©  NFL
NFL: a record audience & a sold-out stadium in Munich for the league's first ever game in Germany

The first-ever National Football League regular season game played in Germany, between the Tampa Bay Buccaneers and the Seattle Seahawk (21-16) on 13/11/2022 at the Allianz Arena in Munich, was sold out with 69,811 spectators, announced the North American League on 17/11/2022. The game…
Domain(s): Media
• Category(ies): Media Audiences, Ticketing, Authorities, …
• Article # 271847
• Published on 24/11/22 at 17:45
©  Equipe de France
Qatar 2022: "All lights are green" for TF1 in France, while audiences plummet in Germany & Spain

"There are no complaints, all the lights are green," said François Pellissier, executive vice-president business and sports at TF1 group, regarding the audience figures for the 2022 World Cup matches broadcast on TF1 (despite an audience share of less than 50% for France's first match, whereas it…
Domain(s): Media
• Category(ies): Media Audiences, Marketing - Communication, Authorities, …
• Article # 271815
• Published on 24/11/22 at 17:20