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©  AN
Qatar 2022: 61% of Europeans intend to follow the World Cup (CSA/TCL survey)

61% of Europeans intend to follow the 2022 World Cup in Qatar, according to a study by Hong Kong-based electronics and TV manufacturer TCL, conducted in France, the UK, Germany, Poland and Spain, in partnership with Consumer Science & Analytics (CSA), a marketing and opinion research institute…
Domain(s): Media
• Category(ies): Digital, Media
• Article # 271135
• Published on 18/11/22 at 15:30
©  PSG
Paris Saint-Germain: launch of esports courses in partnership with ArmaTeam

Paris Saint-Germain (Ligue 1 Uber Eats) has teamed up with the French esports team ArmaTeam to launch 100% esports courses lasting from two to five days, announced the club on 16/11/2022. Until now, Paris Saint-Germain has only offered hybrid football/esports courses. While the PSG academy has…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, esport - gaming
• Article # 271092
• Published on 18/11/22 at 14:40
©  Real Madrid
LaLiga Santander: Real Madrid CF to open a theme park in the Middle East at the end of 2023

Real Madrid CF (LaLiga Santander), in collaboration with the UAE company Dubai Parks and Resorts (theme parks), will open a theme park in the Middle East in the last quarter of 2023, announced the club on 17/11/2022. The club has not specified which city or country the park will be located…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners, …
• Article # 271086
• Published on 18/11/22 at 14:00
©  Manchester United FC
Manchester United FC: TeamViewer (main shirt sponsor) investors call for partnership to end

Petrus Advisers, an investment company based in London (ENG) and a shareholder of almost 3% in the German IT company TeamViewer GmbH, has called for an end to the company's partnerships with Manchester United FC (Premier League) and Mercedes-AMG Petronas F1 Team (Formula 1), via a letter addressed…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 271104
• Published on 18/11/22 at 12:30
©  FIFA
Exclusive Qatar 2022: an overview of each of the 32 teams participating in the XXII World Cup

Confederation, squad, federation president, squad value (according to Transfermarkt), FIFA ranking, cumulative number of followers on social media, equipment supplier, sponsors and match schedule: find below a presentation of each of the 32 teams participating in the 2022 World Cup in Qatar from…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Sporting Goods & Brands, …
• Article # 271051
• Published on 18/11/22 at 11:40
©  SAFF
Saudi Arabia: adidas succeeds Nike as the Federation's equipment supplier for 2023-2026

adidas has become the official equipment supplier of the Saudi Arabian Football Federation (SAFF) for four years (2023-2026), announced the body on 17/11/2022. The agreement covers the match and training kit for the men's, women's and youth teams. The German equipment manufacturer succeeds the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 271030
• Published on 18/11/22 at 11:00
©  FFF
Qatar 2022: an average of 212 products offered by the 17 federations with an official store

The Football Associations/Federations whose teams have qualified for the 2022 World Cup market an average of 212 products on their official online store, according to Licensing For Growth, an agency specialised in sports licensing and merchandising, which published a study on the "merchandising…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 270986
• Published on 18/11/22 at 10:20
©  Apple
MLS: Apple to launch the "MLS Season Pass" for the broadcast of matches on Apple TV on 01/02/2023

The American electronics group Apple and Major League Soccer will launch the "MLS Season Pass" to broadcast the North American league's matches on 01/02/2023, announced the two entities on 16/11/2022. The MLS Season Pass will be available in the USA on the Apple TV app for $14.99 per month…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Media
• Article # 271049
• Published on 18/11/22 at 09:40
©  FFF
Qatar 2022: France, Brazil & England, the most followed national teams on social media

With 29.83 million followers on its Instagram, Facebook, Twitter and TikTok accounts entitled "Équipe de France", the French national team (FFF) is the most followed on social media among the 32 teams taking part in the 2022 World Cup in Qatar, on 11/11/2022. The reigning world champions are…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Social Networks
• Article # 271013
• Published on 17/11/22 at 17:55
©  ATP
Tennis: record annual prize money of $217.9m to be distributed by the ATP in 2023 (+20.8% vs 2022)

$217.9m (€209.7m) is the record total that will be shared by tennis players on the Association of Tennis Professionals' professional circuit (ATP Tour and ATP Challenger Tour) in 2023, announced the body on 17/11/2022. This prize money is an increase of $37.5m (€36m, +20.8%) compared to 2022…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance
• Article # 271005
• Published on 17/11/22 at 17:35