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©  Nike
Qatar 2022: 9 equipment suppliers, Nike (13 teams) ahead of adidas (7) & an average of €13m per deal

With 13 national federations under contract, Nike is the most represented equipment manufacturer among the 32 teams participating in the 2022 World Cup in Qatar, ahead of adidas (7 teams) and Puma (6). At the 2018 World Cup in Russia, adidas (12 federations under contract) was ahead of Nike (10…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Authorities, …
• Article # 270736
• Published on 16/11/22 at 09:40
©  Meta
Meta: 11,000 redundancies, including head of global sports partnerships Peter Hutton

Meta, parent company of the social networks Facebook and Instagram and the instant messaging platforms Whatsapp and Messenger, will be laying off more than 11,000 people from its global workforce, announced CEO Mark Zuckerberg in a letter to employees on 09/11/2022. This figure represents 13…
Domain(s): Media
• Category(ies): Marketing - Communication, Media, Social Networks
• Article # 270701
• Published on 15/11/22 at 17:50
©  Nike
Nike: launch of "Swoosh" a Web3 platform dedicated to the creation & marketing of digital assets

Nike has launched the beta version of its own Web3 platform (a blockchain-powered technology) dedicated to the creation and marketing of digital assets on 14/11/2022. The platform is called Swoosh (welcome.swoosh.nike) and is aimed at athletes, designers, collectors and consumers. "Nike…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 270690
• Published on 15/11/22 at 17:30
©  AC Milan
2022-23 Serie A TIM: an average of 32,046 spectators per game on Matchday 15 (season record)

Matchday 15 of the 2022-23 Serie A TIM season drew an average of 32,046 spectators per game, from Friday 11 to Sunday 13/11/2022. This is the best attendance for a single matchday so far this season. The average stadium fill rate was 78%. AC Milan - ACF Fiorentina (2-1) on Sunday 13/11/2022…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 270684
• Published on 15/11/22 at 17:00
©  UEFA
Convention on the Future of European Football: "Unity, solidarity & sporting merit" (A. Ceferin)

"Football dialogue can only exist where unity, inclusion solidarity and sporting merit are the common denominators," said Aleksander Ceferin, president of UEFA, during the Convention on the Future of European Football, the second edition of which was held by UEFA in Nyon (Vaud, SUI) on 09 and…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 270678
• Published on 15/11/22 at 16:20
©  RBFA
Metaverse: Belgian Football Association and ING (bank, NED) launch a virtual universe on Roblox

The RBFA and the Dutch bank and insurance company ING, partner of the Belgian Football Association, are entering the metaverse through "DEVILTIME", a virtual universe on Roblox, an online multiplayer video game platform (more than 50 million users connected daily), announced the body on…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 270672
• Published on 15/11/22 at 15:30
©  OL
OL Groupe: total revenue of €101m (+29.5%) for the first quarter of 2022-23

OL Groupe posted revenues of €101m in the first quarter of the 2022-23 financial year (from 01/07 to 30/09/2022), an increase of 29.5% compared to the same period in 2021-22 (€77.9m), announced the holding company that owns Olympique Lyonnais (Ligue 1 Uber Eats) on 14/11/2022. Excluding player…
Domain(s): Clubs
• Category(ies): Finance, Legal
• Article # 270654
• Published on 15/11/22 at 14:40
©  Premier League
Premier League: "Fan Engagement Standard" to be implemented by each of the 20 clubs

"Premier League clubs today unanimously approved the introduction of the Premier League Fan Engagement Standard (FES), which will be implemented by clubs this season (2022-23)," announced the English league on 08/11/2022. All clubs are required to publish a "fan engagement plan" by January 2023…
Domain(s): Clubs
• Category(ies): Authorities, Legal, Essentials Clubs
• Article # 270640
• Published on 15/11/22 at 14:00
©  FIFA
Qatar 2022: 100% of matches free-to-air in the UK, 75% in Germany, 44% in France, 31% in Spain

The free-to-air private channel TF1 and the pay-TV group beIN Sports France, share the broadcasting rights, in France, to the 2022 World Cup, which were acquired on 14/01/2016. 44% of the matches in the competition will be broadcast free-to-air. TF1 will broadcast 28 matches, including 12 matches…
Domain(s): Media
• Category(ies): Digital, Media, Essentials Media
• Article # 270619
• Published on 15/11/22 at 12:30
©  RFEF
Spain: Telefonica sells Copa del Rey TV rights in public places to Orange & LaLigaTV Bar

The Spanish subsidiary of the French telecommunications group Orange and the LaLigaTV Bar channel have acquired, under sublicense from the telecommunications operator Telefonica, the rights to broadcast the Copa del Rey in public establishments and the hotel sector in Spain for the 2022-23 season…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 270612
• Published on 15/11/22 at 11:40