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©  Sporsora
Sporsora Sports Marketing Trophies 2023: TikTok, adidas, Accor & the LFP among the nominees

The social network TikTok (sponsor of the year), the equipment manufacturer adidas (360° activation), the French hotel group Accor (360° activation and media activation) as well as the Ligue de Football Professionnel (marketing strategy of a rights holder and responsible commitment) are among the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 279753
• Published on 10/02/23 at 09:30
©  FIFA
FIFA: a record 4,387 international transfers & $1.57bn spent during 2023 winter transfer window

Men's professional football clubs spent a record $1.57bn (€1.46bn) in transfer fees during the 2023 winter transfer window (data from 01 to 31/01/2023), an increase of 49.4% compared to 2022 ($1.03bn/€900m), according to the "International Transfer Snapshot" report on the latest transfer window…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Transfer Market, Finance, …
• Article # 279737
• Published on 10/02/23 at 08:40
©  A22 Sports
Super League: A22 Sports presents a new project with 60 to 80 clubs in several divisions

The "preliminary results of a comprehensive dialogue with stakeholders across Europe on the future of club football" has been presented by A22 Sports Management, the Madrid (ESP) based company in charge of organising and promoting the European Super League project, on 09/02/2023. Among the…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 279701
• Published on 09/02/23 at 16:35
©  Barclays FA Women's Super League
UK: 37.6 million TV viewers watched women's sports in 2022 (vs 32.9 million in 2021)

37.6 million unique viewers watched women's sport in the UK in 2022, up from 32.9 million in 2021, a record high for the territory, according to research by the Women's Sport Trust published on 08/02/2023. Among the key figures released by Women's Sport Trust: • The average viewing time of…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 279692
• Published on 09/02/23 at 16:00
©  FFF
France: FFF & ANS launch joint effort for the financing of Foot5 and Futsal pitches

"The FFF and the Agence Nationale du Sport (ANS) are pooling their schemes dedicated to the financial support of projects for the creation of Foot5 and outdoor Futsal pitches for clubs and local authorities," announced the Fédération Française de Football on 02/02/2023. This shared approach is…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Investment - Shareholding, Stadiums
• Article # 279669
• Published on 09/02/23 at 15:20
©  Canal+
MotoGP: Viaplay secures broadcasting rights in 5 European countries for the 2023-2028 cycle

Viaplay has extended its full broadcasting rights to the MotoGP championship in Sweden, Norway and Denmark, and has acquired them in Finland and Iceland, over the 2023-2028 cycle, announced the Swedish broadcasting group on 09/02/2023. "Viaplay will stream up to 400 live hours of the world's…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 279663
• Published on 09/02/23 at 14:30
©  NFL
NFL: $500m in advertising revenue for Fox Sports for broadcasts during the Super Bowl on 12/02/2023

The pay and free TV group Fox Sports has sold its entire advertising inventory for a total of $500bn (€463.1bn) ahead of the Super Bowl LVII (NFL) between the Philadelphia Eagles and the Kansas City Chief at State Farm Stadium in Glendale, a suburb of Phoenix (Arizona, USA), on 12/02/2023…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Activation, Media Audiences, …
• Article # 279661
• Published on 09/02/23 at 13:45
©  Brand Finance
Brand Finance: Liverpool, Real Betis & Real Madrid, the most sustainable clubs in 2023

Liverpool FC (Premier League) is the European Top 5 club whose brand is perceived as the most sustainable, according to the ranking established by the American company Brand Finance, a strategy and brand valuation consultancy, in the first edition of its annual report "Football Sustainability…
Domain(s): Clubs
• Category(ies): Social Responsibility, Marketing - Communication, Essentials Clubs
• Article # 279655
• Published on 09/02/23 at 13:10
©  Borussia Dortmund
2022-23 DFB-Pokal: 5.25 million viewers in Germany for VfL Bochum - Dortmund on ZDF

VfL Bochum (Bundesliga) - Borussia Dortmund (Bundesliga) (1-2), Round of 16 of the 2022-23 DFB-Pokal, drew an average of 5.25 million viewers in Germany on the public TV channel German ZDF, on Wednesday 08/02/2023 (kick-off at 20:45 CET), according to data from the audience measurement institute…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 279622
• Published on 09/02/23 at 11:30
©  Olympique de Marseille
2022-23 Coupe de France: 4.2 million viewers for Marseille - Paris Saint-Germain on France 3

Olympique de Marseille (Ligue 1 Uber Eats) - Paris Saint-Germain (Ligue 1 Uber Eats) (2-1), in the Round of 16 of the 2022-23 Coupe de France, drew an average of 4.2 million viewers with a peak audience of 5.2 million on the public TV channel France 3 (France Télévisions), on Wednesday 08/02/2023…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 279618
• Published on 09/02/23 at 10:40