Archives June, 2023 (page 4/26)

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©  FC Bayern Munich

FC Bayern Munich: Qatar Airways, sleeve sponsor since 2018-19, will not extend beyond 2022-23

Qatari airline Qatar Airways has terminated "by mutual agreement" its sleeve sponsorship contract with FC Bayern Munich (Bundesliga) that began in the 2018-19 season, announced the German club on 28/06/2023. The club has not yet announced a replacement. The contract, which expired on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 293392
• Published on
©  News Tank

Ligue 1 Uber Eats: How do clubs work on their local identity? (2/3)

The history of Lens is closely linked to the mines. The club is an offshoot of the Compagnie des Mines, which sponsored it in the early 1930s. More broadly, the club is closely associated with the era of industrialisation in France. Our challenge, in a region that has seen the closure of mines and…
Domain(s): Clubs
• Category(ies): Social Responsibility, Marketing - Communication, Stadiums, …
• Article # 293255
• Published on
©  AELTC

Tennis: Stella Artois (beer, BEL) official partner of Wimbledon from the 2023 edition

Belgian beer brand Stella Artois (AB InBev Group) has become the "official beer" of the Wimbledon Grand Slam tournament from the 2023 edition (played from 03/07 to 16/07/2023), announced the All England Lawn Tennis Club (AELTC) on 27/06/2023. The brand was an official partner of Wimbledon…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 293334
• Published on
©  D.R.

Golf/Ryder Cup: Roc Nation (consultancy agency) enlisted to reach new audiences

Roc Nation Sports International, an agency specialised in management and career management in sport, has signed a "consultancy partnership" with Ryder Cup Europe, the organising body of the golf competition pitting the United States against Europe, on 27/06/2023. The Ryder Cup 2023 will be held at…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication, Social Networks
• Article # 293306
• Published on
©  RCD Mallorca

LaLiga Santander: Nike extends as equipment supplier of RCD Mallorca for 5 seasons (2023-2028)

Nike has extended as the equipment supplier of RCD Mallorca (LaLiga Santander) for five seasons (2023-2028), announced the club on 27/06/2023. The agreement, valued at €1m per season, also includes a renewal clause for an additional two years (2028-2030). The three-way partnership also extends…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 293315
• Published on
©  FIFA

FIFA: BMO (bank, CAN), official supporter of the Women's World Cup 2023 in North America

Bank of Montreal (BMO), a Canadian banking group, has become an official supporter (3rd level) of the Women's World Cup 2023 (in Australia and New Zealand, from 20/07 to 20/08/2023) for North America, announced FIFA on 27/06/2023. The Canadian bank is the second brand to become an official…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 293304
• Published on
©  LFP

LFP: agreement with ISG/TGI Sport for geolocalised virtual advertising during Ligue 1 matches

LFP Media has entered into a partnership with the marketing agency ISG/TGI Sport "to produce virtual feeds on several Ligue 1 Uber Eats matches from the 2023-24 season," announced the Ligue de Football Professionnel's commercial subsidiary on 27/06/2023. "From the 2023-24 season, several Ligue…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 293278
• Published on
©  FIBA

Basketball/2023 FIBA Men's World Cup: ESPN acquires broadcasting rights in the United States

The pay-TV group ESPN (owned by The Walt Disney Company) has acquired the exclusive rights to broadcast the entire 2023 FIBA Basketball World Cup (to be held in Japan, Indonesia and the Philippines from 25/08 to 10/09/2023) in the United States, announced the company on 26/06/2023. The 92 games…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 293277
• Published on
©  D.R.

LaLiga: collaboration agreement with Liga Portugal renewed until 2027

LaLiga and Liga Portugal are renewing their collaboration agreement, initially signed in September 2017, which will see the two leagues "work together for the development of football, with a closer link between clubs and their professionals" until 2027, announced the Spanish body on…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 293273
• Published on