Archives 2023 (page 150/288)

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©  D.R.

Cycling: TikTok (social network), official supplier of the men's and women's Tour de France in 2023

TikTok (Douyin in Asia) has become an official supplier of the Tour de France 2023 (from 01 to 23/07/2023) and the Tour de France Femmes avec Zwift 2023 (from 23 to 30/07/2023), announced the social network owned by the Chinese group ByteDance on 22/06/2023. TikTok has the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Networks
• Article # 292781
• Published on
©  Valencia CF

LaLiga Santander: TM Real Estate to succeed Cazoo as main shirt sponsor of Valencia CF from 2023-24

TM Real Estate Group, a Spanish holding company specialised the residential and tourism sector, has become the main shirt sponsor of Valencia CF (LaLiga Santander) as part of a "multi-year agreement" starting from the  2023-24 season, announced the club 22/06/2023. As part of this agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 292767
• Published on
©  Sportfive

Bundesliga: Sportfive extends as marketing agency of Borussia Dortmund and Bayer Leverkusen

Sportfive has extended as marketing agency of Borussia Dortmund (Bundesliga) until 30/06/2031 and of Bayer 04 Leverkusen (Bundesliga) until 30/06/2029, announced the agency on 20/06 and 21/06/2023. "Sportfive has been supporting the eight-time Bundesliga champions since 1999 in all marketing…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 292756
• Published on
©  Aston Villa FC

Premier League: BK8 (betting) to replace Cazoo as main shirt sponsor of Aston Villa FC (2023-2026)

BK8, a sports betting operator based in Malaysia, has become the principal partner and main shirt sponsor of Aston Villa FC (Premier League) for three seasons (2023-2026), announced the club on 22/06/2023.  This agreement will therefore come to an end right before the ban on main shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 292734
• Published on
©  LOSC Lille

LOSC Lille: Boulanger (distribution) to become main shirt sponsor again for 3 seasons (2023-2026)

Boulanger, a French retailer specialised in leisure, multimedia and household appliances, has extended its partnership with LOSC Lille (Ligue 1 Uber Eats) to become the club's main shirt and training kit sponsor again, for three seasons (2023-2026), announced the club on 21/06/2023. Boulanger's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 292713
• Published on
©  FIFPro

Women's World Cup 2023: highly variable qualifying conditions from one continent to another (FIFPro)

"Only one confederation, UEFA, provided a standalone qualification process for the Women's World Cup 2023. The other five (AFC, CAF, Concacaf, CONMEBOL and OFC) relied on confederation championships, which doubled up as World Cup qualification and, in the case of Concacaf and Conmebol, tripled up…
Domain(s): Public Authorities & Regulations
• Category(ies): Game - pitch, Legal, Social Responsibility
• Article # 292698
• Published on
©  FC Barcelona / Twitter

LaLiga Santander: OTT platforms DAZN and U-Next to broadcast in Japan over the 2023-2028 cycle

The OTT platform DAZN has extended its broadcasting rights to LaLiga Santander in Japan for the 2023-2028 cycle (five seasons), while U-Next has acquired these rights in the same territory and for the same period, announced both parties on 21/06/2023. Both streaming services will broadcast all…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 292662
• Published on
©  WRU

Rugby: Vodafone (telecoms) to replace Cazoo as main shirt sponsor of the Welsh national team

Vodafone, a British telecommunications operator, has extended its partnership with the Welsh Rugby Union (WRU) to become the main shirt sponsor and the back shorts sponsor of the men's national teams (senior, U20 and U18) as part of a multi-year agreement, announced both parties on 20/06/2023…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 292659
• Published on
©  RCD Mallorca

RCD Mallorca: American chairman Andy Kohlberg becomes majority shareholder of the club

Andy Kohlberg, the American chairman of RCD Mallorca (LaLiga Santander), has become the club's majority shareholder, on 19/06/2023. The investors group led by Kohlberg has acquired the stakes of several other shareholders. This reorganisation of the club's shareholding structure will be…
Domain(s): Clubs
• Category(ies): Finance, Investment - Shareholding, Legal
• Article # 292631
• Published on