Archives 2023 (page 87/288)

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©  Falken Tyre

Sponsorship: Falken Tyre (tyres) extends as partner of Atlético Madrid & Borussia Mönchengladbach

Falken Tyre Europe GmbH has extended its sponsorship agreements with Club Atlético de Madrid (LaLiga EA Sports) and Borussia Mönchengladbach (Bundesliga) for the 2023-24 season, announced the European subsidiary of Japanese tyre brand Falken (Sumimoto Rubber Industries group) on 10/09/2023. Both…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 299720
• Published on
©  USTA

Tennis/US Open 2023: the first Grand Slam to welcome more than 950,000 spectators in 3 weeks

957,387 spectators attended the 2023 edition of the US Open Grand Slam tournament, "a record" (+7.8% compared to 888,044 spectators in 2022), according to the USTA on 10/09/2023. The tournament took place at the USTA Billie Jean King National Tennis Center (New York, USA) from 22/08 to…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Stadiums
• Article # 299688
• Published on
©  BBC

England: departure of Barbara Slater, director of BBC Sport since 2009, in "spring 2024"

Barbara Slater, the director of BBC Sport, will be retiring from her position in "spring 2024," announced the British public broadcasting group on 06/09/2023. Slater joined the BBC in 1993 and has held the post since April 2009. "Barbara has transformed BBC Sport during her 14 years in the…
Domain(s): Media
• Category(ies): Authorities, Marketing - Communication, Media
• Article # 299701
• Published on
©  UEFA

UEFA: Bitburger (beer, GER), fourth national partner of Euro 2024

German brewer Bitburger has become a national partner (2nd level) of Euro 2024 (to be held in Germany from 14/06 to 14/07/2024), announced UEFA on 11/09/2023. The agreement was negotiated by the Swiss agency CAA Eleven. As part of the partnership, the German brand will benefit from the status…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 299687
• Published on
©  LaLiga

LALIGA: strategic partnership with the Vietnam Football Federation (VFF) until 2026

LALIGA and the Vietnam Football Federation (VFF) have signed a strategic agreement that runs until June 2026 and that "will see both organisations collaborate in the exchange of expertise, with the aim of growing professional and grassroots football in Vietnam, as well as the national teams, plus…
Domain(s): Public Authorities & Regulations
• Category(ies): Employment - training, Marketing - Communication, Sponsors - Partners
• Article # 299684
• Published on
©     D.R.

Arsenal FC: Omar Mohammed Shaikh (ex-Liverpool) appointed as partnerships development director

Omar Mohammed Shaikh has been appointed partnerships development director at Arsenal FC (Premier League), announced the club on 11/09/2023. Shaikh "will lead Arsenal's partnership development team in driving commercial growth, with a focus on bringing in new business and the renewal of existing…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 299680
• Published on
©  FFF

FFF: deal reached with the French national team for a new agreement concerning players' image rights

The Fédération Française de Football (FFF) and the players of the French national team have reached agreement on a new agreement concerning the management of their image rights, announced the body on 11/09/2023. Kylian Mbappé and his entourage, followed in particular by Antoine Griezmann and…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners, Authorities, …
• Article # 299671
• Published on
©  Eurosport

US Open 2023/France: 3.6 million cumulative viewers on Eurosport, a "record since 2014"

The US Open Grand Slam recorded a cumulative audience of 3.6 million viewers on the channels of the Eurosport pay-TV group (Warner Bros. Discovery) in France, from 28/08 to 10/09/2023, an increase of 64% compared to the 2022 edition, announced the group on 11/09/2023. This is the "best edition…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 299648
• Published on
©  Paris Saint-Germain

Paris Saint-Germain: opening of the club's first UK store in London in collaboration with Lids

Paris Saint-Germain (Ligue 1 Uber Eats), in collaboration with American sporting goods retailer Lids, has opened its first UK shop on Oxford Street (London, ENG), announced the club on 11/09/2023. The 450 square metre store is also the first to be launched by a non-British sports club in the…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Stadiums
• Article # 299643
• Published on