Archives January, 2024 (page 11/26)

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©  DFL

Germany: CVC & Blackstone, the last potential candidates for a strategic partnership with the DFL

The Luxembourg investment fund CVC Capital Partners and the American fund Blackstone are the last two candidates in the running to become the DFL's "strategic marketing partner," according to the German Professional Football League on 17/01/2024. A third candidate has been ruled out of the…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 312462
• Published on
©  Paris Saint-Germain / X

Exclusive Broadcasting, events, social media: the LFP presents its international development strategy

• 578 million cumulative viewers for the 2022-23 Ligue 1 Uber Eats season; • 7.5% average annual audience growth rate since the 2018-19 season; • 40 million fans on social media, 84% of them outside France; • 37 events organised abroad since September 2020, in addition to the 26 planned for the…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 312435
• Published on
©  NBA / X

Mexico: Amazon acquires broadcasting rights to more than 50 NBA games per season from 2024

The American e-commerce group Amazon has acquired the exclusive rights to broadcast more than 50 NBA games per season in Mexico as part of a multi-year agreement starting in 2024, announced the National Basketball Association on 17/01/2024. "Featuring live commentaries in Spanish from local…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 312399
• Published on
©  Brighton & Hove Albion FC

Brighton & Hove Albion FC: 2024-25 season ticket prices between £595 and £965

Brighton & Hove Albion FC (Premier League) has launched its re-subscription campaign for season tickets to attend all 19 matches of the English league in 2024-25 at the American Express Stadium (31,780 capacity) at prices ranging from £595 to £965 (€692 to €1,123, excluding discounts and…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 312389
• Published on
©  DFL

DFL: EA Sports extends as partner of the Bundesliga & 2.Bundesliga (2025-2027)

Electronic Arts (EA), an American video games company based in California (USA), has extended, via its subsidiary EA Sports, its partnership with the Deutsche Fußball Liga for the Bundesliga and 2.Bundesliga, announced the German Football League on 18/01/2024. This partnership renewal covers…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Activation, Essentials Sponsors & Partners, …
• Article # 312393
• Published on
©  Brand Finance

Brand Finance: Nike (62nd) the most valuable sports brand in 2024, adidas 141st & Decathlon 230th

The American sports equipment manufacturer Nike remains the world's most valuable sports brand in 2024, according to Brand Finance, a strategy and brand valuation consultancy, which published its ranking of the 500 most valuable brands in the world, across all sectors, on 17/01/2024. Valued at…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 312385
• Published on
©  AC Milan

Serie A TIM: CFI Financial Group (trading), global partner of AC Milan from 2023-24

CFI Financial Group, an online trading provider headquartered in Dubai (UAE), has become a global partner and the "official online trading partner" of AC Milan (Serie A TIM), announced the Italian club on 18/01/2024. CFI (Credit Financier Invest) has official partner status, the third level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 312357
• Published on
©  Los Angeles FC

MLS: Los Angeles FC becomes a majority shareholder (96.5%) of Grasshopper Club Zürich (Swiss D1)

MLS franchise Los Angeles FC has become the majority shareholder in Grasshopper Club Zürich (Credit Suisse Super League) by buying out the 96.5% stake held by Chinese group Fosun, announced the two parties on 18/01/2024. The transaction has been approved by the Swiss Football League Licensing…
Domain(s): Clubs
• Category(ies): Finance, Investment - Shareholding
• Article # 312350
• Published on
©  FIFA

Benelux: FIFA launches a call for tenders for broadcasting rights to the 2026 & 2030 World Cups

FIFA has launched a call for tenders for the broadcasting rights, in the Netherlands, Belgium and Luxembourg, for the 2026 World Cup (first edition with 48 teams, co-hosted by the United States, Canada and Mexico) and the 2030 World Cup (official award decision expected at the FIFA Congress on…
Domain(s): Media
• Category(ies): Authorities, Media
• Article # 312338
• Published on