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©  Samba Digital
Samba Digital: a turnover of €5.5m (+44%) in 2023 & a €10m target for 2024

Samba Digital, an American marketing agency specialised in the sports industry founded in 2018, posted a turnover of €5.56m in 2023 (from 01/01/2023 to 31/12/2023), up 44% on 2022 (€3.86m), announced the agency on 16/01/2024. "At the same time, the company will continue its development in new…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Finance
• Article # 312336
• Published on 18/01/24 at 10:00
©  Bayer 04 Leverkusen
Bayer 04 Leverkusen: MG Motor (car manufacturer) official automotive partner from 2023-24

MG Motor, a car manufacturer owned by Chinese automotive giant SAIC Motor Corporation Limited, has become the "official automotive partner" of Bayer 04 Leverkusen (Bundesliga) from 2024, announced the German club on 12/01/2024. The partnership has been effective since 01/01/2024, however, neither…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 312321
• Published on 18/01/24 at 09:25
©  OL Féminin / X
DAZN: women's football matches broadcast for free in all territories until the end of 2023-24

DAZN is broadcasting women's football matches for which it holds the media rights free of charge across all the territories in which it operates until the end of the 2023-24 season, announced the OTT sports platform on 17/01/2024. This initiative is part of the "New Deal" programme launched by…
Domain(s): Media
• Category(ies): Digital, Media, Essentials Media
• Article # 312292
• Published on 18/01/24 at 08:40
©  D.R.
Common Goal: "Donating 1% of revenues, is a box to tick to show commitment" (T. Burgaud)

"The commitment that Common Goal is proposing, i.e. to donate 1% of revenues, is above all a box to tick to enter the project, to show that we want to commit. The 1% can be adjusted according to the person or entity. 1% of gross revenue, 1% of merchandising revenue, 1% of ticket sales, etc.," said…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Geopolitics, Essentials Public Authorities & Regulations
• Article # 312276
• Published on 17/01/24 at 16:30
©  D.R.
Media: Bruin acquires minority stake in Box to Box Films (Drive to Survive) for £30m

US private equity firm Bruin Capital has acquired a minority stake in London-based production company Box to Box Films, announced the two companies on 16/01/2024. The investment is valued at £30m (€34.9m) according to specialised media. Box to Box has produced several sports documentary series…
Domain(s): Media
• Category(ies): Investment - Shareholding, Marketing - Communication, Media
• Article # 312246
• Published on 17/01/24 at 15:30
©  RC Lens
RC Lens: support for BCM Gravelines-Dunkerque during the game versus Paris Saint-Germain, 14/01/2024

RC Lens (Ligue 1 Uber Eats) carried out a number of operations in support of BCM Gravelines-Dunkerque (Betclic Élite) when they played Paris Saint-Germain (0-2) at Stade Bollaert-Delelis on Sunday 14/01/2024, Matchday 18 of the 2023-24 French championship. On the occasion, the French club…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Stadiums
• Article # 312241
• Published on 17/01/24 at 14:30
©  Villarreal CF
Villarreal CF: a turnover of €111.6m (-37.4%) & net profit of €3.6m in 2022-23

Villarreal CF (LALIGA EA Sports) posted a turnover of €111.6m for the financial year 2022-23 (from 01/07/2022 to 30/06/2023), down 37.4% compared to 2021-22 (€178.1m), according to the club's accounts published on its website in January 2024. The sharp drop in turnover is largely explained by…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Finance, Legal, …
• Article # 312240
• Published on 17/01/24 at 13:40
©  RFEF
Spain: Seat (car manufacturer) extends Copa del Rey & Copa del Reina partnerships with the RFEF

Seat, a Spanish car manufacturer, has extended its partnership with the Spanish Football Federation (RFEF) as official partner of the Copa del Rey (men's) and Copa del Reina (women's) for the 2023-24 season, announced the body on 15/01/2024. The group based in Martorell (in the province of…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 312222
• Published on 17/01/24 at 13:00
©  DFL
DFL: S. Kluise named corporate strategy director & B. Zuber, digital business development director

Silke Kluise, former chief financial officer of OneFootball (an international football media platform), has been appointed director of corporate strategy for the Deutsche Fussball Liga with immediate effect, while Bastian Zuber, managing director of DFL Digital Sports, a subsidiary of the German…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Digital, Governance, …
• Article # 312213
• Published on 17/01/24 at 11:30
©  Toulouse FC
Toulouse FC: club "categorically denies" rumours of an imminent sale by RedBird Capital

"Toulouse FC (Ligue 1 Uber Eats) categorically denies the information recently published in various media and on social media claiming an official sale of the club," said the French club on 16/01/2024. According to several media reports, the sale of the club is imminent, and according to the…
Domain(s): Clubs
• Category(ies): Governance, Investment - Shareholding, Legal
• Article # 312196
• Published on 17/01/24 at 10:40