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©  Webedia
France/esports: Orange adds the LFL (League of Legends) to its sponsorship portfolio

Orange, a French telecommunications operator, has become an official supplier (2nd level) of the Ligue Française de League of Legends (LFL) for the 2024 season, announced Webedia on 12/01/2024. Orange is thus strengthening its position in French esports. The Paris-based company is a major…
Domain(s): Sponsors & Partners
• Category(ies): Activation, esport - gaming
• Article # 311939
• Published on 15/01/24 at 13:00
©  FC Bayern Munich
2023-24 Bundesliga: attendance for Matchday 17 (39,551 spectators on average per game)

Matchday 17 of the 2023-24 Bundesliga season, the first matchday played in 2024, drew an average of 39,551 spectators per game, from Friday 12 to Sunday 14/01/2024. The average stadium fill rate was 96.6%. FC Bayern Munich - TSG 1899 Hoffeneim (3-0), on Friday 12/01 (kick-off at 20:30 CET)…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 311934
• Published on 15/01/24 at 11:30
©  LALIGA
LALIGA: 84% decline in insults on social media since the start of the 2023-24 season

Insults made during discussions related to LALIGA EA Sports on social media in Spain have fallen by 84% since the start of the 2023-24 season, compared with the second half of the 2022-23 season, according to LALIGA on 12/01/2024. The analysis, made possible by "MOOD, a tool for tracking the…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 311935
• Published on 15/01/24 at 10:40
©  Real Madrid CF / X
2024 Supercopa de España: 1.54 million viewers for Real Madrid - FC Barcelona on Movistar

Real Madrid CF (LALIGA EA Sports) - FC Barcelona (LALIGA EA Sports) (4-1), final of the 2024 Supercopa de España, drew an average of 1.54 million viewers on the two Movistar Plus+ (Telefonica group) pay-TV channels that broadcast the match (808,000 and 734,000 viewers respectively), on Sunday…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 311918
• Published on 15/01/24 at 10:00
©  Olympique de Marseille
2023-24 Ligue 1 Uber Eats: attendance for Matchday 18 (26,192 spectators on average per game)

Matchday 18 of the 2023-24 Ligue 1 Uber Eats season, the first played in 2024, drew an average of 26,192 spectators per game, from Friday 12/01 to Sunday 14/01/2024. The average stadium fill rate for the first matchday of the second half of the season was 77.3%. Olympique de Marseille - RC…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 311908
• Published on 15/01/24 at 09:20
©  D.R.
Olympique de Marseille: departure of Pedro Iriondo, board member in charge of strategy & development

Olympique de Marseille (Ligue 1 Uber Eats) has announced the departure of Pedro Iriondo (ESP), member of the management board in charge of strategy and development, on 13/01/2024. "Pedro Iriondo, who joined Olympique de Marseille in 2021, is leaving the club after having contributed to the…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 311904
• Published on 15/01/24 at 08:40
©  Toulouse FC
Toulouse FC: start of work on the club's future performance centre due to be completed in July 2025

Toulouse FC (Ligue 1 Uber Eats) began construction work on its future performance centre on 04/01/2024, according to the club on 12/01/2024. The facility, which will house the professional squad, is due to open in July 2025 (18 months of work). It is located in the heart of the Ile du Ramier…
Domain(s): Clubs
• Category(ies): Stadiums
• Article # 311881
• Published on 12/01/24 at 17:20
©  D.R.
IOC: AB InBev becomes a "TOP" partner until 2028 via its alcohol-free beer brand Corona Cero

Belgian brewery group AB InBev has become a Worldwide Olympic Partner (TOP partner) of the International Olympic Committee for five years (2024-2028), announced the IOC on 12/01/2024. The partnership covers the Olympic and Paralympic Games in Paris 2024 (summer), Milano Cortina 2026 (winter) and…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 311877
• Published on 12/01/24 at 17:10
©  D.R.
Tennis: Google Pixel (smartphones) partner of the 2024 Australian Open which has 33 sponsors

Google Pixel, the smartphone brand of US technology services company Google, has become the "official smartphone and official camera" of the Australian Open Tennis Championships from 2024, announced the organiser of the Grand Slam tournament Tennis Australia on 12/01/2024. The main draw of the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities
• Article # 311869
• Published on 12/01/24 at 17:00
©  UEFA
UEFA Euro 2024: BYD (electric vehicles, CHN) succeeds Volkswagen as e-mobility partner

Chinese car manufacturer BYD (abbreviation for Build Your Dreams) has become the 13th official sponsor of Euro 2024, which will be held in Germany from 14/06 to 14/07/2024, announced UEFA on 12/01/2024. The agreement was negotiated via the Swiss agency CAA Eleven. BYD, which has already forged…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities
• Article # 311865
• Published on 12/01/24 at 16:50