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©  D.R.
Basketball: "France, No1 country in terms of merchandise & sponsorship in the EME" (B. Lacheny, NBA)

"It's a great time to be a basketball fan in France. There have never been so many people playing basketball (the FFBB has recorded an all-time record of 711,000 licence-holders in 2022-23) and all our indicators are on the up. France is the leading country in Europe and the Middle East (EME) in…
Domain(s): Media
• Category(ies): Sponsors - Partners, Digital, Activation, …
• Article # 310929
• Published on 04/01/24 at 10:00
©  LFP
esports/LFP: eLigue 1 Uber Eats 2024 with 13 teams to be held from 09/01 to 29/04/2024

The eighth edition of the eLigue 1 Uber Eats, the Ligue de Football Professionnel's official professional esports championship played on the EA SPORTS FC 24 football video game, will take place from 09/01 to 29/04/2024 with 13 teams, announced the governing body on 02/01/2024. Organised with…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 310920
• Published on 04/01/24 at 09:20
©  D.R.
Cycling: Red Bull to become the majority shareholder (51%) of the German team BORA-hansgrohe

The Austrian Federal Competition Authority has been notified of the "indirect acquisition of a controlling interests of 51% in RD pro cycling GmbH & Co KG and RD Beteiligungs GmbH (owner of the professional road cycling team BORA-hansgrohe, UCI WorldTour) by Red Bull," announced the regulatory…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Finance, Investment - Shareholding, …
• Article # 310910
• Published on 04/01/24 at 08:40
©  C.R
esports: CIC (bank) official partner of Karmine Corp for 3 years (2024-2026)

Crédit Industriel et Commercial (CIC), a French banking group, has become an official partner of French esports club La Karmine Corp for three years (2024-2026), announced the organisation co-founded by content creators Kamel "Kameto" Kebir and Amine "Prime" Mekri on 03/01/2024. The CIC joins…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners, …
• Article # 310904
• Published on 03/01/24 at 17:00
©  Accor
NBA Paris Games 2024: Accor & Brooklyn Nets activations in Paris (FRA)

ALL, the Accor hotel group's reservation platform and loyalty programme, has activated its partnership with the NBA for the "NBA Paris Games 2024 by Revolut" organised at the Accor Arena (Paris, 12th arrondissement) on 11/01/2024 and presented its brand campaign on 03/01/2024. This programme is…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 310901
• Published on 03/01/24 at 16:40
©  DFB
Germany: Deutscher Fussball Bund (DFB) financial report 2022

• A turnover of €376.5m in the first financial year of Deutscher Fussball Bund GmbH & Co KG, the German Football Association's newly created commercial structure, including €156.2m in sponsorship revenue and €140.9m in audiovisual revenue; • total expenditure of €354.1m for the same structure…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Finance
• Article # 310898
• Published on 03/01/24 at 16:25
©  AOC
Great National Cause: "France is not yet enough of a sporting nation" (A. Oudéa-Castéra)

"France is a great country of sportsmen and women, but is still not, or not yet enough of, a sporting nation. We need to put sport more at the heart of our society and live it. Sport is not about speeches or protocols, it's about experiencing all the benefits it brings to our lives," declared…
Domain(s): Public Authorities & Regulations
• Category(ies): Game - pitch, Social Responsibility
• Article # 310887
• Published on 03/01/24 at 15:35
©  NTF
News Tank Football: elections, appointments & departures recorded in December 2023

• The DFL Foundation (DFL Stiftung) has extended the contract of its chair Franziska Fey for a further three years, until 2026, announced the German Professional Football League on 01/12/2023. • "The Electoral Commission of the National Professional Football League (LALIGA), in accordance with…
Domain(s): Clubs, Public Authorities & Regulations, Media
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 310875
• Published on 03/01/24 at 14:55
©  Juventus FC
Serie A TIM: 147,330 visitors to the Juventus Museum and the Stadium Tour in 2023 (+16% vs 2022)

147,330 people visited the Juventus Museum and went on the Stadium Tour (visit to the Allianz Stadium) in 2023, an increase of 16% compared to 2022, announced Juventus FC (Serie A TIM) on 01/01/2024. 2,230 visitors came to the club's museum on 30/12/2023 alone, the day of the Juventus FC - AS…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 310869
• Published on 03/01/24 at 14:00
©  Liverpool FC / X
USA/Premier League: a record 1.96 million viewers for Liverpool - Arsenal on NBC

Liverpool FC - Arsenal FC (1-1), on Matchday 18 of the 2023-24 Premier League, drew an average of 1.96 million viewers on American television group NBC (English language) on Saturday 23/12/2023 (12:30 ET, 09:30 PT), according to data from the American institute Nielsen. It was the most-watched…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 310861
• Published on 03/01/24 at 13:45