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©  DBP
European Cups: Germany bids to host three finals in 2026 & three in 2027

• Deutsche Bank Park in Frankfurt am Main (Hesse) for the Europa League • The Red Bull Arena in Leipzig (Saxony) for the Europa Conference League • The MHPArena in Stuttgart (Baden-Württemberg) for the Women's Champions League These are the three stadiums (all of which will be used for Euro…
Domain(s): Public Authorities & Regulations
• Category(ies): Game - pitch, Stadiums
• Article # 315966
• Published on 22/02/24 at 10:00
©  AC Milan
Serie A TIM: AC Milan, first European club to offer an augmented reality fan cam at its stadium

AC Milan (Serie A TIM) "is the first European club to have set up an augmented reality fan cam" for the match versus SSC Napoli at the San Siro (1-0) on Sunday 11/02/2024 (Matchday 2 of the 2023-24 Italian championship), announced the club on 21/02/2024. The initiative, which will be repeated…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 315963
• Published on 22/02/24 at 09:20
©  LA28
Los Angeles 2028: the "PlayLA" programme has helped over 500,000 children play more sports

Since 2018, more than 500,000 children have been able to take part in Olympic and Paralympic sports throughout Los Angeles (California, USA) thanks to the "PlayLA" programme funded by the International Olympic Committee and the Los Angeles 2028 Organising Committee for the Olympic and Paralympic…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility
• Article # 315917
• Published on 22/02/24 at 08:40
©  DFL
DFL: ExCo unanimously abandons process of entering into a strategic marketing partnership

"At its extraordinary meeting in Frankfurt (GER) today, the executive committee of the DFL unanimously resolved not to continue the process of entering into a strategic marketing partnership," announced the Deutsche Fußball Liga on 21/02/2024. The American investment fund CVC Capital Partners was…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Authorities, Finance, …
• Article # 315948
• Published on 21/02/24 at 18:36
©  Fubo
United States: antitrust lawsuit filed by Fubo (OTT) against the ESPN/Fox/Warner platform project

The US streaming service Fubo is taking legal action against pay-TV group ESPN (The Walt Disney Company), US free-to-air pay-TV group Fox and media and entertainment conglomerate Warner Bros. Discovery regarding their plans to create a joint streaming platform in the United States, it announced on…
Domain(s): Media
• Category(ies): Digital, Legal, Media
• Article # 315925
• Published on 21/02/24 at 17:30
©  Inter Miami
United States/MLS: JPMorgan Chase (bank) acquires naming rights to Inter Miami's stadium

JPMorgan Chase & Co, an American holding company specialised in financial services, has acquired the naming rights to the stadium of Club Internacional de Fútbol Miami (MLS) as part of a "multi-year partnership" starting with the 2024 season, announced the franchise on 20/02/2024. The stadium will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 315913
• Published on 21/02/24 at 17:10
©  SSC Napoli
2023-24 Champions League: head-to-head SSC Napoli - FC Barcelona (Round of 16, 1st leg, 21/02/2024)

With a brand valued at €1.37bn in June 2023 by the American company Brand Finance, FC Barcelona (LALIGA EA Sports) occupy 3rd place in the "Football 50 2023" ranking by the strategy and brand valuation consultancy, while SSC Napoli (Serie A TIM) are in 18th place, as the two clubs prepare to face…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Social Networks, …
• Article # 315912
• Published on 21/02/24 at 16:55
©  Real Sociedad
Real Sociedad: agreement with CBI to create a virtual universe within the AlphaVerse metaverse

Real Sociedad (LALIGA EA Sports) has entered into a partnership with French investment company Crypto Blockchain Industries (CBI) to recreate some of the major landmarks of the city of San Sebastian (Basque Country, ESP) and the Reale Arena in the AlphaVerse metaverse, announced the club on…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Stadiums
• Article # 315908
• Published on 21/02/24 at 16:40
©  LALIGA
LALIGA: opening of a pop-up store with the OTT platform DAZN in Madrid (ESP) until 25/02/2024

LALIGA, in collaboration with the OTT sports platform DAZN, has opened a pop-up store offering a range of activities in Madrid (ESP) from Tuesday 20 to Sunday 25/02/2024. The shop, open daily from 15:00 to 20:00, was inaugurated on Monday 19/02 in the presence of Javier Tebas, president of the…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Activation, Authorities, Media
• Article # 315905
• Published on 21/02/24 at 16:20
©  Aston Villa FC
UEFA: 23% of the main shirt sponsors of top flight clubs are betting operators in 2023-24

23% of clubs in Europe's top leagues have a sports betting operator as their main shirt sponsor in 2023-24, according to UEFA in its annual report "The European Club Finance and Investment Landscape" published on 14/02/2024. This figure represents an increase of 1% compared to the 2022-23…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 315878
• Published on 21/02/24 at 16:00