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©  AC Milan
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 324382
• Published on 10/05/24 at 15:00
©  Qatar Airways
MotoGP: Qatar Airways named official airline for three years (2024-2026)

Qatari airline Qatar Airways has become an official (1st level) sponsor of the MotoGP circuit under a three-year agreement from the 2024 season, spanning the 2024-2026 cycle, announced the brand and Dorna Sports, the company which holds the commercial and TV rights to MotoGP, ahead of the Michelin…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 324368
• Published on 10/05/24 at 14:20
Premier League: a multi-year agreement with Fanatics (licensed products) from 2025-26

Fanatics, an American manufacturer and distributor of licensed sports products, has entered into a "multi-year agreement" with the Premier League from June 2025, announced the English league on 05/05/2024. Under the terms of this partnership, the American brand "will become the exclusive…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 324376
• Published on 10/05/24 at 13:40
©  Juventus FC
Juventus FC: launch of the "Juventus Creator Lab" dedicated to content production

Juventus FC (Serie A TIM) has launched its "Juventus Creator Lab", "a special new space" dedicated to "collaborations and partnerships with globally recognised media partners" as well as the production of "original content," announced the club on 08/05/2024. "Juventus Creator Lab is the…
Domain(s): Clubs
• Category(ies): International development, Digital, Marketing - Communication, …
• Article # 324375
• Published on 10/05/24 at 13:40
©  Atalanta BC
2023-24 Europa League: 3.1 million viewers for Atalanta BC - Olympique de Marseille on M6

Atalanta BC (Serie A TIM) - Olympique de Marseille (Ligue 1 Uber Eats) (3-0, 4-1 aggregate), 2023-24 Europa League semi-final second leg, drew an average of 3.11 million viewers on the free-TV channel M6 on Thursday 09/05/2024 (kick-off at 21:00 CET), according to data from the audience…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 324363
• Published on 10/05/24 at 13:00
©  Real Betis Balompié
LALIGA EA Sports: Real Betis Balompié begins €42.9m capital increase process

Real Betis Balompié (LALIGA EA Sports) has begun the process of increasing the club's capital by €42.9m through the issue of 117,500 new shares at a unit price of €365.44, having obtained the green light from the Spanish National Securities Market Commission (CNMV), announced the club on…
Domain(s): Clubs
• Category(ies): Finance, Legal
• Article # 324354
• Published on 10/05/24 at 11:30
©  FIFA
FIFA Women's World Cup 2027: evaluation report on the 2 bids published, Brazil's bid rated higher

FIFA has published a Bid Evaluation Report on the bids to host and organise the Women's World Cup 2027, which follows the International Federation's inspection visits to the various candidate countries on 07/05/2024. According to FIFA, "based on the findings of the report approved by the Bid…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Stadiums, Authorities, …
• Article # 324345
• Published on 10/05/24 at 10:40
©  Paris 2024
Paris 2024: official musical theme unveiled with the arrival of the Flame in Marseille on 08/05/2024

"Parade", the official musical theme of the Paris 2024 Olympic and Paralympic Games, composed by Victor le Masne, musical director for the four ceremonies (opening and closing ceremonies) of the Olympic Games, was unveiled at the ceremony to welcome the Olympic Flame to Marseille on…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities, Marketing - Communication, Olympics, …
• Article # 324335
• Published on 10/05/24 at 10:00
©  @David Atlan
Nike: "Victory Mode" tour with Kylian Mbappé to encourage young people to take up sport

Equipment manufacturer Nike, French international player Kylian Mbappé (Paris Saint-Germain) and his charity IBKM have joined forces to launch the "Victory Mode" tour, the aim of which is to give "young people across Île-de-France the opportunity to discover new sports and participate in inspiring…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Marketing - Communication, …
• Article # 324329
• Published on 10/05/24 at 09:20
©  BVB
2023-24 Champions League: a record 2.89 million viewers for Paris SG - B. Dortmund on Canal+ Foot

Paris Saint-Germain (Ligue 1 Uber Eats) - Borussia Dortmund (Bundesliga) (0-1, 0-2 aggregate), 2023-24 Champions League semi-final second leg, drew an average of 2.89 million viewers, with a peak of nearly 3.2 million on the pay-TV channel Canal+ Foot on Tuesday 07/05/2024 (kick-off at 21:00 CET)…
Domain(s): Media
• Category(ies): Media Audiences, Media, Essentials Media
• Article # 324323
• Published on 10/05/24 at 08:30