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©  D.R.
Olympic Games: 88% of people who watched the Opening Ceremony enjoyed it (IOC study of 15 countries)

• 88% of people who watched the Opening Ceremony of the Paris 2024 Olympic Games on the evening of 26/07/2024 enjoyed it; • 76% believe it was the most memorable Opening Ceremony in the history of the Games; • 85% said it encourages them to follow the events. These are the three main figures…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities, Marketing - Communication, Olympics, …
• Article # 333852
• Published on 30/07/24 at 09:20
©  Real Madrid CF
LALIGA EA Sports: Orange (telecoms) regional partner of Real Madrid CF for three seasons (2024-2027)

French telecommunications operator Orange has become a "regional partner" (4th level) of Real Madrid CF (LALIGA EA Sports) for three seasons, over the 2024-2027 cycle, announced the Spanish club on 29/07/2024. As part of the agreement, the French group will become the "official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 333850
• Published on 30/07/24 at 08:40
©  Arsenal FC
Premier League: playing games abroad "is the way it's going" according to S. Khan (Mayor of London)

On hosting Premier League matches abroad "I think that's the way it is going. We've seen some other leagues across Europe have some of their competitive games held elsewhere. All 32 NFL teams have now played in London (ENG) and all of them have had a great experience," said Sadiq Khan, Mayor…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, International development, Authorities, …
• Article # 333834
• Published on 29/07/24 at 16:20
©  MCFC
Manchester City FC: Betway (sports betting), official global betting partner from the 2024-25 season

Betway, a sports betting operator based in Guernsey and Malta owned by Super Group, has become the "official global betting partner" (first level) of Manchester City FC (Premier League) as part of a "multi-year" agreement from the 2024-25 season, announced the club on 26/07/2024. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 333829
• Published on 29/07/24 at 15:55
©  RB Leipzig
RB Leipzig: "We're growing as a club but we're also growing as a brand" (Johann Plenge)

"The 2024 summer tour to the United States is the next step in our development. We started 15 years ago in the 5th division and the club just keeps growing. We managed to establish ourselves as a top European club. We're growing as a club but we're also growing as a brand, with increasingly more…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, International development, …
• Article # 333808
• Published on 29/07/24 at 14:55
©  Real Madrid CF
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 333794
• Published on 29/07/24 at 13:10
©  FB
IOC: "Gender parity is a common thread running through all the IOC's decisions" (Marie Sallois, IOC)

"What has changed is that gender parity is no longer the subject of separate initiatives, but is integrated into all our projects. It is a common thread running through all the IOC's decisions," said Marie Sallois, corporate and sustainable development director of the International Olympic…
Domain(s): Public Authorities & Regulations
• Category(ies): Governance, Authorities, Media, …
• Article # 333771
• Published on 29/07/24 at 12:30
©  ATP Tour / X
Paris 2024/Tennis: 2 million viewers for the Fucsovics - Nadal match on RTVE in Spain

Marton Fucsovics (HUN) - Rafael Nadal (ESP) (1-6, 6-4, 4-6), a first-round match in the Paris 2024 men's tennis tournament, drew an average of 2 million viewers on public TV channel La 1 (RTVE) in Spain on Sunday 28/07/2024 (from 15:30 CET, match duration: 2 hours 30 minutes), according to data…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 333783
• Published on 29/07/24 at 12:00
©  Canada Soccer
Olympic Games/women's football: Canada deducted 6 points for violating "fair play principles" (FIFA)

"An automatic deduction of six points from the Canadian Soccer Association's (CSA) women's representative team's standing in Group A of the Olympic football tournament (OFT), and a fine of CHF200,000 (€208,000), and Beverly Priestman (coach), Joseph Lombardi (performance analyst) and Jasmine…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities, Game - pitch, Judicial, …
• Article # 333780
• Published on 29/07/24 at 11:30
• Updated on01/08/24 at 08:01
©  FC Barcelone
FC Barcelona: 95% of new seats & VIP areas at the Spotify Camp Nou sold

FC Barcelona (LALIGA EA Sports) have sold 95% of the seats and VIP areas already on sale at the Spotify Camp Nou (Barcelona, ESP) once the stadium has been renovated, announced the Catalan club on 26/07/2024. "Most of these have been acquired with long-term contracts of between 8 and 10 years,…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 333776
• Published on 29/07/24 at 11:15