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©  BVB
Borussia Dortmund: record revenues of €639m (+24%) & a net profit of €44.3m in 2023-24

Borussia Dortmund (Bundesliga) posted record revenues (including transfers) of €639m in the 2023-24 financial year (01/07/2023 to 30/06/2024), up 24% on 2022-23 (€515.4m), announced the club on 16/08/2024. BVB posted a turnover excluding transfers of €509.1m (compared with €418.2m on…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Finance, …
• Article # 334939
• Published on 19/08/24 at 12:44
©  Manchester United FC
Manchester United FC: Qualcomm extends until 2028-29 & becomes the club's first back shirt sponsor

American technology company Qualcomm, main shirt sponsor of Manchester United FC (Premier League) via its Snapdragon brand, has extended its partnership with the club, announced the company on 15/08/2024. The agreement, which covered the 2024-2027 cycle, has been extended to the end of 2028-29…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334932
• Published on 19/08/24 at 11:30
©  Chelsea FC
Premier League: Fever (entertainment discovery) sleeve sponsor of Chelsea FC for the 2024-25 season

Fever, a leisure and entertainment events listing platform, has become a principal partner (1st level) and sleeve sponsor of Chelsea FC (Premier League) for the 2024-25 season, announced the club on 18/08/2024. The agreement also covers the club's women's team (Barclays Women's Super League) and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334922
• Published on 19/08/24 at 10:10
©  Emirates
Tennis: Emirates to continue as "official airline partner" of the US Open from 2024

Emirates, will continue as the "official airline partner" (first level) of the US Open for a 13th consecutive year in 2024 (played from 26/08 to 08/09), announced the United States Tennis Association (USTA), the tournament's organising body, on 15/08/2024. As part of the renewal of this…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 334911
• Published on 19/08/24 at 09:25
©  SRFC
2024-25 Ligue 1 McDonald's: attendance on Matchday 1 (18,391 spectators on average per game)

The Ligue 1 McDonald's drew an average of 18,391 spectators per game on Matchday 1 of the 2024-25 season, from Friday 16 to Sunday 18/08/2024. The average stadium fill rate was 83.7%. Stade Rennais FC - Olympique Lyonnais (0-3), on 18/08/2024 (kick-off at 20:45 CET), was the game that posted…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Stadiums, …
• Article # 334908
• Published on 19/08/24 at 09:15
©  Concacaf
Concacaf: strategic partnership with Saudi fund PIF & Riyadh Air (KSA) becomes an official sponsor

Concacaf has entered into a "multi-year partnership" with the Public Investment Fund (PIF), under which the Saudi Arabian public investment fund will be associated with all men's, women's and youth national team competitions, as well as club competitions organised by the Confederation, it…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Government, International authorities, Sponsors - Partners, …
• Article # 334882
• Published on 16/08/24 at 16:15
©  LFP
2024-25 Ligue 1 McDonald's: all you need to know regarding broadcasting in France & internationally

The OTT sports platform DAZN and pay-TV group beIN SPORTS France are the official broadcasters in France of 2024-25 Ligue 1 McDonald's as part of a new rights cycle covering the 2024-2029 cycle. The Ligue de Football Professionnel has officially awarded the domestic broadcasting rights for the…
Domain(s): Media
• Category(ies): Essentials Media, Professional leagues, Media, …
• Article # 334881
• Published on 16/08/24 at 16:00
©  Lega Serie A
Italy/Lega Serie A: Iliad (technology) presenting partner of VAR & goal-line technology

Iliad, a French telecommunications group and parent company of operator Free, has become the "innovation and technology partner" of the Lega Serie A from the 2024-25 season, announced the Italian professional league on 16/08/2024. As part of the agreement, the French company will become the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Professional leagues, Sponsors - Partners, …
• Article # 334880
• Published on 16/08/24 at 15:45
©  UEFA
UEFA Super Cup: 1 million viewers in Italy (Sky), 723,000 in Spain (Movistar)

The 2024 edition of the UEFA Super Cup, won 2-0 by Real Madrid CF (LALIGA EA Sports) versus Atalanta BC (Serie A Enilive), drew 1.003 million viewers in Italy on the channels of the pay-TV operator Sky Italia on 14/08/2024 (kick-off at 21:00 CET), according to data from the audience measurement…
Domain(s): Media
• Category(ies): Media, Media Audiences, Spain, …
• Article # 334878
• Published on 16/08/24 at 15:20
©  Arsenal FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 334877
• Published on 16/08/24 at 14:30