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©  FC Inter Milan
Sponsorship: major changes for Serie A Enilive clubs for the 2024-25 season

With three clubs each under contract, adidas, Kappa and Joma are the most represented equipment suppliers among the 12 brands committed to the 20 clubs that comprise the Serie A Enilive in 2024-25 (i.e. the same number of equipment suppliers as in 2023-24). While Kappa and Joma already had the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 334875
• Published on 16/08/24 at 13:40
©  FIFA
FIFA: Bank of America becomes the fifth official sponsor of the 2026 World Cup

The American banking group Bank of America has become an official sponsor of the 2026 World Cup (co-hosted by the United States, Canada and Mexico from 11/06 to 19/07/2026), announced FIFA on 15/08/2024. "This would be the largest sponsorship deal ever signed by a bank for a single sporting…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 334871
• Published on 16/08/24 at 13:00
©  D.R.
France: DAZN available on Prime Video (Amazon) "via an additional subscription"

DAZN and Prime Video have entered into a "new distribution partnership in France" that "will give Prime Video subscribers access to a comprehensive selection of premium sports content from DAZN via an additional subscription," announced the two platforms on 15/08/2024. DAZN is already distributed…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Media Audiences, …
• Article # 334869
• Published on 16/08/24 at 11:30
©  Olympique de Marseille
Olympique de Marseille: McDonald's (fast food) official partner for two seasons (2024-2026)

American fast-food chain McDonald’s, via 96 franchised restaurants based "in the south-east of France", has become an official partner of Olympique de Marseille (Ligue 1 McDonald's) for two seasons (2024-2026), announced the club on 14/08/2024. As part of the agreement, "McDonald's will benefit…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334867
• Published on 16/08/24 at 10:40
©  Premier League
2024-25 Premier League: all you need to know about the 20 clubs in the English top flight

Manchester City FC, winners of the last four editions of the English top flight (2020-21, 2021-22, 2022-23 and 2023-24), will be putting their title on the line again when the 2024-25 Premier League season kicks off on Friday 16/08/2024. Manchester City will be looking to retain their title…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 334862
• Published on 16/08/24 at 10:00
©  SL Benfica
Liga Portugal Betclic: Emirates extends as SL Benfica's main shirt sponsor for 5 seasons (2024-2029)

The airline Emirates has extended as the main shirt sponsor of SL Benfica (Liga Portugal Betclic) for a further five seasons, covering the 2024-2029 cycle, announced the club on 14/08/2024. The Emirates-based company became the Portuguese club's "official airline" for the 2014-15 season, before…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 334859
• Published on 16/08/24 at 09:20
©  DAZN
Ligue 1: DAZN & Free enter agreement for free near-live broadcasts on the Free FOOT app

French telecoms operator Free has entered into a partnership with the British OTT platform DAZN to "offer free and exclusive access to near-live highlights of Ligue 1 McDonald's matches on the new Free FOOT app," announced the two parties on 14/08/2024. Free, which claims "22.7 million…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Media Audiences, …
• Article # 334857
• Published on 16/08/24 at 08:40
©  Eni / X
2024-25 Serie A Enilive: all you need to know regarding broadcasting in Italy & internationally

The 2024-25 Serie A Enilive season kicks off on Saturday 17/08/2024 at 18:30 CET with two matches (Genoa CFC - FC Inter Milan and Parma Calcio 1913 - ACF Fiorentina) broadcast in Italy on DAZN, the OTT platform that holds the rights to all the matches, including 7 out of 10 on an exclusive basis…
Domain(s): Media
• Category(ies): Essentials Media, Professional leagues, Media, …
• Article # 334851
• Published on 14/08/24 at 17:00
• Updated on16/08/24 at 15:57
©  D.R.
LALIGA: beIN SPORTS extends exclusive its broadcasting rights in 23 MENA & 11 APAC countries

beIN Media Group has signed an agreement extending its exclusive broadcasting rights to LALIGA, which will enable the beIN SPORTS channel to continue showing Spanish top flight matches in 23 territories in the MENA zone until the end of the 2027-28 season and a further 11 in the APAC zone until…
Domain(s): Media
• Category(ies): Clubs, Professional leagues, Media, …
• Article # 334845
• Published on 14/08/24 at 16:40
©  ASF
UEFA Women's Euro 2025: EBU acquires full broadcasting rights for 34 European countries

The European Broadcasting Union (EBU) has acquired the rights from UEFA to broadcast the UEFA Women's Euro 2025 (to be held in Switzerland from 02 to 27/07/2025) in its entirety in 34 European territories (list below), announced the alliance of public service media organisations present in 56…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Marketing - Communication, …
• Article # 334840
• Published on 14/08/24 at 16:20