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©  Netflix
Basketball: Netflix announces documentary series following 5 NBA players during the 2023-24 season

The streaming platform Netflix has announced the production of a documentary series entitled "Starting 5", that follows five NBA players during the 2023-24 season, on 28/08/2024. The series will be available on Netflix from 09/10/2024. It is being produced in collaboration with Uninterrupted…
Domain(s): Media
• Category(ies): Professional leagues, Media, Digital, …
• Article # 335802
• Published on 29/08/24 at 16:35
©  D.R.
Tennis/United States: ESPN extends its media rights to the US Open for 2026-2037 ($170m per year)

ESPN (owned by The Walt Disney Company) has extended its exclusive full broadcasting rights to the US Open Grand Slam tennis tournament in the United States for the 2026-2037 cycle (twelve editions) with the USTA, announced the US pay-TV and free-to-air group on 28/08/2024. "The deal, which…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, North America
• Article # 335798
• Published on 29/08/24 at 16:00
©  Nike
Equipment suppliers: Nike supports women's football with a special logo on its 2024-25 third kits

Nike has unveiled the third kits for eight of its football clubs under contract for the 2024-25 season, on which the American brand's "Swoosh" logo, appears vertically "celebrating the ascendency of the women's game," announced the equipment manufacturer on 27/08/2024. "Designed in close…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 335778
• Published on 29/08/24 at 15:20
©  Paris 2024 / X
Paralympic Games: 10.17 million viewers in France for the opening ceremony on France 2

The opening ceremony of the Paris 2024 Paralympic Games drew an average of 10.17 million viewers on the French public TV channel France 2 (France Télévisions) on Wednesday 28/08/2024 (from 20:00 CET), according to data from the audience measurement institute Médiamétrie. This figure…
Domain(s): Media
• Category(ies): Media, Media Audiences, Olympics, …
• Article # 335752
• Published on 29/08/24 at 14:30
©  Real Madrid CF
Real Madrid CF: Hisense (electronics) partner in Spain, Africa & the Middle East (2024-2027)

Chinese electronics group Hisense has become a regional partner of Real Madrid CF (LALIGA EA Sports) in Spain, Africa and the Middle East for three seasons (2024-2027), announced the club on 28/08/2024. To celebrate the launch of their partnership, the Madrid club and Hisense have unveiled a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 335760
• Published on 29/08/24 at 13:45
©  UEFA
UEFA: after Euro 2024, Betano (betting) sponsors the Europa League & Conference League (2024-2027)

Betano, a sports betting operator belonging to the Greek group Kaizen Gaming, has become an official sponsor of the Europa League and Conference League for three seasons (2024-2027), announced UEFA on 29/08/2024. Through this agreement, the group will also promote its Stoiximan brand in Greece and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 335756
• Published on 29/08/24 at 13:00
©  Channel 4
Paralympic Games: Channel 4 partners with Snapchat for the use of augmented reality

The British public broadcaster Channel 4, the official broadcaster of the Paris 2024 Paralympic Games in the UK, has partnered with the social network Snapchat (owned by Californian company Snap Inc) to add an augmented reality feature to the channel's profile, announced the channel on…
Domain(s): Media
• Category(ies): Media, Sponsors - Partners, Digital, …
• Article # 335753
• Published on 29/08/24 at 11:30
©  News Tank
Paralympic Games: Accor, EDF, Bridgestone, Toyota, Allianz & Panasonic visible at the venues

Six brands are displaying their logos on signage at the competition venues that will be used for the Paris 2024 Paralympic Games, unlike the Olympic Games, which were previously held in a "clean venue" configuration, with no visible branding. Accor (hotels), EDF (energy), Bridgestone (tyres)…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 335750
• Published on 29/08/24 at 11:10
©  Formula One Group
Formula 1: Aggreko (GBR) to supply low-carbon energy solutions from the 2025 season

Aggreko, a British company specialised in temporary power solutions, has become an official supplier (4th level) to the Formula One Group as part of a "multi-year partnership to deliver innovative low-carbon energy generation systems at all European Grands Prix from the 2025 season," announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 335740
• Published on 29/08/24 at 10:00
©  Mondo
World Athletics: Mondo official track supplier until 2029, including Los Angeles 2028

Mondo, an Italian company specialised in flooring systems, has extended its partnership with World Athletics as an official supplier (3rd level) in the "tracks and equipment" category for a further five years, i.e. for the 2025-2029 cycle, announced the two parties on 28/08/2024. Mondo has been…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 335717
• Published on 29/08/24 at 09:20