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©  OM
2024-25 Ligue 1 McDonald's: a record average attendance of 36,652 spectators per game on Matchday 2

Matchday 2 of the 2024-25 Ligue 1 McDonald's season drew an average of 36,652 spectators per game from Friday 23 to Sunday 25/08/2024. This is the best average attendance for a single matchday in the French top flight since News Tank began compiling the data (2016-17 season), the previous record…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Ticketing, …
• Article # 335377
• Published on 26/08/24 at 10:45
©  RB Leipzig
Bundesliga: Kraken (crypto trading), sleeve sponsor RB Leipzig from 2024-25

Kraken, a cryptocurrency trading platform, has become a sleeve sponsor of RB Leipzig (Bundesliga) from the 2024-25 season, announced the club on 23/08/2024. As part of the deal, the brand will benefit from the status of "exclusive partner", the highest level in the German club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 335365
• Published on 26/08/24 at 10:05
©  LFP
Ligue 1: launch of the Ligue 1 Pass (OTT) for match broadcasts in the UK & Ireland (£9.99/month)

LFP Media, the Ligue de Football Professionnel's commercial subsidiary, has launched the streaming platform "Ligue 1 Pass" to broadcast Ligue 1 McDonald's matches in the UK and Ireland from the 2024-25 season, announced the French league on 23/08/2024. LFP Media has collaborated with Endeavor…
Domain(s): Media
• Category(ies): Professional leagues, Media, Rights Acquisitions, …
• Article # 335342
• Published on 26/08/24 at 09:20
©  BVB
2024-25 Bundesliga: attendance on Matchday 1 (39,273 spectators on average per game)

Matchday 1 of the 2024-25 Bundesliga season drew an average of 39,273 spectators per game between Friday 23 and Sunday 25/08/2024. The average stadium fill rate was 95.3%. Borussia Dortmund - Eintracht Frankfurt (2-0) on Saturday 24/08/2024 (kick-off at 18:30 CET) was the match that posted the…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Stadiums, …
• Article # 335334
• Published on 26/08/24 at 08:40
©  D.R.
Weekly News Extra (12-23/08/2024)

• The DFB has announced a total of €74.2m in prize money for the clubs taking part in the 2024-25 DFB-Pokal , including €4.32m for the winners of the competition. • English music artist Ed Sheeran has acquired a 1.4% minority stake in Ipswich Town FC (promoted to the Premier League), for which he…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 335321
• Published on 23/08/24 at 17:10
©  BVB
Bundesliga: RWE (energy) premium & sustainability partner of Borussia Dortmund for 6 years from 2024

RWE, a multinational energy company headquartered in Essen (GER), has become a premium partner (3rd level) and sustainability partner of Borussia Dortmund (Bundesliga), as part of a "six-year" agreement (until 2030), announced the club on 22/08/2024. As part of the agreement, "RWE will develop…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility, …
• Article # 335316
• Published on 23/08/24 at 16:00
©  UEFA
UEFA Champions League: a new brand identity unveiled for the first edition with 36 teams

UEFA has unveiled "Kick of Light", the new brand identity for the UEFA Champions League, which will be rolled out from the 2024-25 edition, the first to include a 36-team league phase (compared with 32 teams divided into eight groups until 2023-24), announced the governing body on 23/08/2024. The…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, International authorities, Marketing - Communication, …
• Article # 335317
• Published on 23/08/24 at 15:50
©  TikTok
Paris 2024 Paralympic Games: IPC partners with TikTok after an agreement signed with YouTube

The International Paralympic Committee has teamed up with the social network TikTok as part of "a strategic framework focused on engaging fans" ahead of the Paris 2024 Paralympic Games, announced the IPC on 22/08/2024, the day after it signed a broadcasting agreement with YouTube (see…
Domain(s): Sponsors & Partners, Media
• Category(ies): International authorities, Media, Sponsors - Partners, …
• Article # 335296
• Published on 23/08/24 at 13:00
©  DFL
2024-25 Bundesliga: all you need to know regarding broadcasting in Germany and internationally

Borussia Mönchengladbach - Bayer 04 Leverkusen, the first match of the 2024-25 Bundesliga season, is scheduled for Friday 23/08/2024 (kick-off at 20:30 CET) and will be broadcast in Germany on the free-TV channel SAT.1 belonging to the free-TV and pay-TV group ProSiebenSat.1, as well as on the OTT…
Domain(s): Media
• Category(ies): Essentials Media, Professional leagues, Media, …
• Article # 335294
• Published on 23/08/24 at 11:30
©  DFL
DFL: Bundesliga matches & on-demand content to be broadcast in BMW vehicles in 2024-25

The Deutsche Fußball Liga has extended its cooperation agreement with BMW, under which the two partners will make content available via in-car entertainment systems in the German car manufacturer's vehicles, announced the league on 22/08/2024. Launched during the 2023-24 season, this "pilot…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 335288
• Published on 23/08/24 at 10:55