Filter by domain
Filter by year
Filter by month
©  SRFC
2024-25 Ligue 1 McDonald's: attendance on Matchday 1 (18,391 spectators on average per game)

The Ligue 1 McDonald's drew an average of 18,391 spectators per game on Matchday 1 of the 2024-25 season, from Friday 16 to Sunday 18/08/2024. The average stadium fill rate was 83.7%. Stade Rennais FC - Olympique Lyonnais (0-3), on 18/08/2024 (kick-off at 20:45 CET), was the game that posted…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Stadiums, …
• Article # 334908
• Published on 19/08/24 at 09:15
©  Concacaf
Concacaf: strategic partnership with Saudi fund PIF & Riyadh Air (KSA) becomes an official sponsor

Concacaf has entered into a "multi-year partnership" with the Public Investment Fund (PIF), under which the Saudi Arabian public investment fund will be associated with all men's, women's and youth national team competitions, as well as club competitions organised by the Confederation, it…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Government, International authorities, Sponsors - Partners, …
• Article # 334882
• Published on 16/08/24 at 16:15
©  LFP
2024-25 Ligue 1 McDonald's: all you need to know regarding broadcasting in France & internationally

The OTT sports platform DAZN and pay-TV group beIN SPORTS France are the official broadcasters in France of 2024-25 Ligue 1 McDonald's as part of a new rights cycle covering the 2024-2029 cycle. The Ligue de Football Professionnel has officially awarded the domestic broadcasting rights for the…
Domain(s): Media
• Category(ies): Essentials Media, Professional leagues, Media, …
• Article # 334881
• Published on 16/08/24 at 16:00
©  Lega Serie A
Italy/Lega Serie A: Iliad (technology) presenting partner of VAR & goal-line technology

Iliad, a French telecommunications group and parent company of operator Free, has become the "innovation and technology partner" of the Lega Serie A from the 2024-25 season, announced the Italian professional league on 16/08/2024. As part of the agreement, the French company will become the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Professional leagues, Sponsors - Partners, …
• Article # 334880
• Published on 16/08/24 at 15:45
©  UEFA
UEFA Super Cup: 1 million viewers in Italy (Sky), 723,000 in Spain (Movistar)

The 2024 edition of the UEFA Super Cup, won 2-0 by Real Madrid CF (LALIGA EA Sports) versus Atalanta BC (Serie A Enilive), drew 1.003 million viewers in Italy on the channels of the pay-TV operator Sky Italia on 14/08/2024 (kick-off at 21:00 CET), according to data from the audience measurement…
Domain(s): Media
• Category(ies): Media, Media Audiences, Spain, …
• Article # 334878
• Published on 16/08/24 at 15:20
©  Arsenal FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 334877
• Published on 16/08/24 at 14:30
©  FC Inter Milan
Sponsorship: major changes for Serie A Enilive clubs for the 2024-25 season

With three clubs each under contract, adidas, Kappa and Joma are the most represented equipment suppliers among the 12 brands committed to the 20 clubs that comprise the Serie A Enilive in 2024-25 (i.e. the same number of equipment suppliers as in 2023-24). While Kappa and Joma already had the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 334875
• Published on 16/08/24 at 13:40
©  FIFA
FIFA: Bank of America becomes the fifth official sponsor of the 2026 World Cup

The American banking group Bank of America has become an official sponsor of the 2026 World Cup (co-hosted by the United States, Canada and Mexico from 11/06 to 19/07/2026), announced FIFA on 15/08/2024. "This would be the largest sponsorship deal ever signed by a bank for a single sporting…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 334871
• Published on 16/08/24 at 13:00
©  D.R.
France: DAZN available on Prime Video (Amazon) "via an additional subscription"

DAZN and Prime Video have entered into a "new distribution partnership in France" that "will give Prime Video subscribers access to a comprehensive selection of premium sports content from DAZN via an additional subscription," announced the two platforms on 15/08/2024. DAZN is already distributed…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Media Audiences, …
• Article # 334869
• Published on 16/08/24 at 11:30
©  Olympique de Marseille
Olympique de Marseille: McDonald's (fast food) official partner for two seasons (2024-2026)

American fast-food chain McDonald’s, via 96 franchised restaurants based "in the south-east of France", has become an official partner of Olympique de Marseille (Ligue 1 McDonald's) for two seasons (2024-2026), announced the club on 14/08/2024. As part of the agreement, "McDonald's will benefit…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334867
• Published on 16/08/24 at 10:40