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©  Villarreal CF
LALIGA EA Sports: Ascale (kitchens) back shirt sponsor of Villarreal CF until 2024-25

Ascale, a kitchen and furniture brand belonging to the Spanish group Pamesa, has become a back shirt sponsor of Villarreal CF (LALIGA EA Sports) until the end of the 2024-25 season, announced the club on 19/02/2024. The Spanish brand has the status of official sponsor, the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 315800
• Published on 21/02/24 at 10:40
©  FIGC
Italy: "20 or 18 teams? Sooner or later we'll have to review our league's format" (G. Gravina, FIGC)

"We need to get away from the single idea of the 20 or 18 teams that block the system. The clogged up fixture list is an important issue, which affects all of Italian football: sooner or later we'll have to review the format anyway. Germany has already done it (Bundesliga and 2. Bundesliga with 18…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Governance, Legal
• Article # 315792
• Published on 21/02/24 at 10:00
©  Manchester City FC
Manchester City FC: Qualtrics (software) extends as a global partner from 2023-24

Qualtrics, an American company specialised in experience management software, has extended its role as global partner (first level) of Manchester City FC (Premier League) from the 2023-24 season, announced the club on 19/02/2024. The two parties have been linked since the 2021-22 season. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 315790
• Published on 21/02/24 at 09:20
©  Manchester United
Manchester United FC: Jim Ratcliffe (INEOS) completes acquisition of a 25% stake for $1.3bn

The acquisition of a 25% stake in Manchester United FC (Premier League) by British businessman Jim Ratcliffe (INEOS) has been completed with the approval of The Football Association and the Premier League, announced the club on 20/02/2024. The deal, valued at $1.3bn (€1.18 billion), was announced…
Domain(s): Clubs
• Category(ies): Legal, Investment - Shareholding, Essentials Clubs
• Article # 315789
• Published on 21/02/24 at 08:40
©  NBA / X
NBA: 5.5 million viewers for the 2024 All-Star Game in the United States (+20% versus 2023)

The NBA All-Star Game 2024, played at Gainbridge Fieldhouse in Indianapolis (Indiana, USA), drew an average of 5.5 million viewers on the pay-TV channels TNT, TBS and truTV (part of the Turner pay-TV group, a subsidiary of Warner Bros. Discovery) in the United States on Sunday 18/02/2024 (kick-off…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 315756
• Published on 20/02/24 at 17:10
©  Udinese Calcio
Udinese Calcio: 2,409 solar panels to be installed on the roof of the Bluenergy Stadium

Udinese Calcio (Serie A TIM) is to install 2,409 solar panels on the roof of Bluenergy Stadium (Udine, Italy), announced the club on 20/02/2024. The initiative is being carried out in collaboration with Italian natural gas and electricity supplier Bluenergy, the stadium's naming partner for the…
Domain(s): Clubs
• Category(ies): Social Responsibility, Stadiums
• Article # 315749
• Published on 20/02/24 at 16:55
©  FC Schalke 04
FC Schalke 04: Sportfive signs 5-year partnership for the marketing of sponsorship & hospitality

The German division of the sports marketing agency Sportfive has signed a five-year partnership (until 2029) with FC Schalke 04 (Bundesliga) focused on "the marketing of sponsorship and hospitality," announced the club on 20/02/2024. As part of the agreement, "the marketing rights and thus the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 315741
• Published on 20/02/24 at 16:30
©  UEFA
UEFA: €8.4bn in projected commercial revenue from clubs in 2023, 30% higher than before the pandemic

The projected commercial revenues of the clubs in the main European top flight leagues for the 2023 financial year (2022-23 season) amount to a cumulative €8.4bn, an increase of 30% compared to the last pre-pandemic financial year (2018-19), according to UEFA in its annual report "The European…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 315731
• Published on 20/02/24 at 16:00
©  FC Inter Milan / X
Serie A TIM: Infront acquires media rights for 36 territories in the APAC region over 2024-2027

Infront has acquired the exclusive media rights to market the Serie A TIM, the Coppa Italia Frecciarossa and the EA Sports FC Supercup for 36 territories in the APAC region over the 2024-2027 cycle, announced the Swiss media and marketing rights agency on 20/02/2024. The agreement, which…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Media
• Article # 315729
• Published on 20/02/24 at 15:20
©  Girona FC
Girona FC: a turnover of €59.8m (+343%) & a net profit of €675,603 in 2022-23

Girona FC (LALIGA EA Sports) posted a turnover of €59.8m for the financial year 2022-23 (01/07/2022 to 30/06/2023), up 343% on the previous season (€13.5m), according to the club's annual accounts published on its website in February 2024. The increase in the club's revenue (excluding…
Domain(s): Clubs
• Category(ies): Finance, Legal
• Article # 315726
• Published on 20/02/24 at 14:30