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©  @D.R
SL Benfica: a strategic partnership with FC Dallas (MLS) focused on training young talents

SL Benfica (Liga Portugal Betclic) and FC Dallas (MLS) have signed a partnership that aims to develop talent from their respective academies in order to offer trained players a privileged route to the first team in both the United States and Portugal, announced the two clubs on 14/02/2024. The…
Domain(s): Clubs
• Category(ies): International development, Game - pitch
• Article # 315503
• Published on 16/02/24 at 16:50
©  News Tank
Weekly News Extra (12/02-16/02/2024)

• Jim Ratcliffe's purchase of a 25% stake in Manchester United FC (Premier League) and his subsequent investment of $300m in the club, announced on 24/12/2023, have been approved by the Premier League board, according to the League on 13/02/2024. The FA also approved the deal on the same day. …
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 315497
• Published on 16/02/24 at 16:30
©  UEFA
UEFA Champions League: 3 partners team up with 3 startups as part of an innovation competition

UEFA has teamed up its partners PepsiCo (beverages), Just Eat Takeaway.com (food delivery service) and Mastercard (payment solutions) with three London-based start-ups (Pavegen, My Emissions and Pledgeball) as part of the "Champions Innovate" competition aimed at ensuring that the Champions League…
Domain(s): Public Authorities & Regulations
• Category(ies): Activation, Social Responsibility
• Article # 315483
• Published on 16/02/24 at 15:40
©  Brentford FC
Brentford FC: a record turnover of £166.5m (+18%) & net profit of £10.9m in 2022-23

Brentford FC (Premier League) has posted a record turnover of £166.5m (€193m) for the 2022-23 financial year (01/07/2022 to 30/06/2023), up 18% on 2021-22 (£140.9m/€163.3m), announced the English club on 14/02/2024. This is a second consecutive record for the club in terms of turnover since its…
Domain(s): Clubs
• Category(ies): Finance, Legal, Essentials Clubs
• Article # 315481
• Published on 16/02/24 at 15:00
©  RCD Mallorca
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 315462
• Published on 16/02/24 at 14:30
©  PFL
MMA: Unibet (sports betting) partner of PFL Europe in the United Kingdom & France (2024-2025)

Maltese online sports betting operator Unibet (Kindred Group) has become the "official sportsbook and betting partner" of PFL Europe (Professional Fighters League Europe) in the UK and France for two years (2024-2025), announced the American mixed martial arts organisation on 16/02/2024. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Betting
• Article # 315457
• Published on 16/02/24 at 13:40
©  Borussia Dortmund
Bundesliga: Setanta Sports extends its media rights for 10 territories over the 2025-2029 cycle

The Irish pay-TV group Setanta Sports has extended its exclusive broadcasting rights to the Bundesliga and 2.Bundesliga for 10 territories in Europe and Central Asia over the 2025-2029 cycle (four seasons), announced Bundesliga International, the DFL subsidiary responsible for the commercial…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 315456
• Published on 16/02/24 at 13:00
©  Sky Deutschland / X
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 315452
• Published on 16/02/24 at 11:50
©  RC Lens / X
2023-24 Europa League: 1.22 million viewers for RC Lens - SC Freiburg on W9 (audience share: 6.6%)

RC Lens (Ligue 1 Uber Eats) - SC Freiburg (Bundesliga) (0-0), first leg of the play-offs for the Round of 16 of the 2023-24 Europa League, drew an average of 1.22 million viewers on the free DTT channel W9 (M6 group), on Thursday 15/02/2024 (kick-off at 21:00 CET), according to data from the…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 315427
• Published on 16/02/24 at 10:40
©  @D.R
FC Girondins de Bordeaux: launch of the "G-CLUB" a Web3 platform & the sale of NFTs

FC Girondins de Bordeaux (Ligue 2 BKT) is offering its supporters a fan experience with the launch of a "community platform" called "G-CLUB" based on Web3 technology, announced the club on 14/02/2024. Users will be able to register on this platform, which is designed as a "digital club", from…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 315379
• Published on 16/02/24 at 10:00