Archives 2024 (page 252/290)

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©  Bayer 04 Leverkusen

DFL/strategic partnership: discussions with investment firm CVC continue but Blackstone withdraws

The US investment fund Blackstone "is no longer under consideration as a strategic marketing partner" of the DFL and the Luxembourg fund CVC Capital Partners is therefore the only investor to continue discussions with the German League in connection with the creation of a new company that will…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Authorities, Finance, …
• Article # 315375
• Published on
©  OGC Nice

Ligue 1 Uber Eats: Sorare (fantasy league/NFTs) official supplier of OGC Nice from 2023-24

Sorare, a French start-up specialised in NFTs bearing the image of players, has become an official supplier of OGC Nice (Ligue 1 Uber Eats) from the 2023-24 season, announced the club on 15/02/2024. As part of the agreement, the Web3 platform has become the "official fantasy NFT partner" of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 315356
• Published on
©  BasicNet

BasicNet (Kappa): a turnover of €396.8m (+2.7%) & an EBITDA of €58.1m (-4.6%) in 2023

BasicNet, an Italian distributor and parent company of equipment manufacturer Kappa, has posted a turnover of €396.8m for the 2023 financial year (01/01 to 31/12/2023), up 2.7% on 2022 (€386.1m), according to the group on 13/02/2024. The Group's own direct sales amounted to €332.8m (+6.4…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 315355
• Published on
©  LinkedIn

DAZN: Yu Sasamoto (ex-Twitter) appointed CEO of the platform in Japan & Asia from February 2024

Yu Sasamoto has been appointed CEO of the OTT platform DAZN in Japan and Asia from February 2024, announced the streaming service on 15/02/2024. "With the recent launch of a free tier at DAZN, Mr Sasamoto will both cement DAZN's position in Japan and lead its corporate development in the wider…
Domain(s): Media
• Category(ies): Digital, Media
• Article # 315352
• Published on
©  Puma

Puma: Julie Legrand Haverkamp appointed senior director global brand strategy

Julie Legrand Haverkamp (43) has been appointed senior director global brand strategy at Puma, announced the German equipment manufacturer on 14/02/2024. The Frenchwoman will report directly to Richard Teyssier, Puma's vice president brand and marketing since 01/07/2023, after serving as…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 315347
• Published on
©  Google

USA/Women's football: Google Pixel (smartphones) official partner of the NWSL from 2024

Google Pixel, a smartphone brand from the US technology services company Google, has become an official sponsor of the National Women’s Soccer League (NWSL) under a "multi-year partnership" from 2024, announced the North American league on 13/02/2024. The agreement was negotiated by marketing…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 315346
• Published on
©  UEFA

UEFA: "Europe's 700+ top-division clubs reported €8bn in domestic TV rights revenue in 2022"

"On aggregate, Europe's 700+ top-division clubs reported €8.0bn of TV revenue from domestic football in 2022 - down 4% on 2019 (the last year before the pandemic) and down 0.5% on the average for the 2020 and 2021 seasons (with an average being used because some TV revenue was pushed from 2020…
Domain(s): Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 315334
• Published on
©  UEFA

UEFA: Premier League clubs' revenues as high as those of Spanish & German clubs combined

The 2022 revenues of the 20 Premier League clubs (€6.45bn, or €323m on average per club) are as high as those of the Spanish clubs (LALIGA EA Sports, 20 clubs, €3.3bn) and the German clubs (Bundesliga, 18 clubs, €3.2bn) combined. This is one of the most spectacular findings of "The European Club…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Stadiums, Finance, …
• Article # 315317
• Published on
©  Paris Basketball

Paris Basketball: "A target of €8m in ticket sales at the adidas arena over a season" (M. Priez)

"Ticketing constitutes a major part of our total revenue (€6.47m budget in 2022-23, €9.25m according to the 2023-24 forecast). It represents a target of over €3.2m for the 2023-24 season, a figure we hope to increase to €8m over a full season at the adidas arena. We will now have the capacity to…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 315304
• Published on
©  @Street FC

Bundesliga International: a partnership with Street FC to promote German football in the USA

Bundesliga International, the body responsible for promoting the German league abroad, has entered into a partnership with Street FC, a five-a-side pitch operator in the USA, to "deliver more opportunities for recreational football players throughout the United States, while also creating…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, International development, Authorities, …
• Article # 315299
• Published on