Archives 2024 (page 247/290)

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LALIGA: opening of a pop-up store with the OTT platform DAZN in Madrid (ESP) until 25/02/2024

LALIGA, in collaboration with the OTT sports platform DAZN, has opened a pop-up store offering a range of activities in Madrid (ESP) from Tuesday 20 to Sunday 25/02/2024. The shop, open daily from 15:00 to 20:00, was inaugurated on Monday 19/02 in the presence of Javier Tebas, president of the…

Domain(s): Public Authorities & Regulations, Media
• Category(ies): Activation, Authorities, Media
• Article # 315905
• Published on 21/02/24 at 16:20

UEFA: 23% of the main shirt sponsors of top flight clubs are betting operators in 2023-24

23% of clubs in Europe's top leagues have a sports betting operator as their main shirt sponsor in 2023-24, according to UEFA in its annual report "The European Club Finance and Investment Landscape" published on 14/02/2024. This figure represents an increase of 1% compared to the 2022-23…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 315878
• Published on 21/02/24 at 16:00

Transfers: Chelsea, club that has generated the most on the transfer market (€2.57bn) since 2019-20

Chelsea FC (Premier League) is the club that has generated the highest volume of financial transactions for players since the 2019-20 season, with incoming and outgoing transfers totalling €2.57bn, according to the CIES Football Observatory's Weely Post published on 21/02/2024. The London club…

Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Finance, Transfer Market
• Article # 315875
• Published on 21/02/24 at 15:50

UEFA: Canal+ renews Champions League TV rights in sub-Saharan Africa (2024-2027)

Canal+ has renewed its rights to broadcast the UEFA Champions League in French-speaking sub-Saharan Africa for the 2024-2027 cycle, announced the pay and free-TV group on 20/02/2024. Canal+ will have exclusive rights to broadcast the Wednesday night fixture, as well as the final and the UEFA…

Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 315874
• Published on 21/02/24 at 15:20

Real Betis Balompié: partnership with RepScan to combat cyber-harassment of the club's youngsters

Real Betis Balompié (LALIGA EA Sports) has entered into a partnership with Spanish-American company RepScan to combat cyber-harassment targeting the club's youngsters, announced the latter on 20/02/2024. The collaboration will see the introduction of an alert service on hateful and threatening…

Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Social Responsibility
• Article # 315850
• Published on 21/02/24 at 14:30

Stade Rennais FC: a galette-saucisse (sausage in a crepe) offered to AC Milan supporters in Rennes

Stade Rennais FC (Ligue 1 Uber Eats) is offering a galette-saucisse (a sausage wrapped in a type of crepe called galette de sarrasin or Breton galette) to every AC Milan (Serie A TIM) fan who travels to Rennes (Ille-et-Vilaine, FRA) for the second leg of their Europa League play-off for the Round…

Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 315804
• Published on 21/02/24 at 13:40

2023-24 Champions League: 5.4 million viewers for Inter-Atlético on Canale 5, 1 million on Movistar

FC Inter Milan (Serie A TIM) - Club Atlético de Madrid (LALIGA EA Sports) 2023-24 Champions League Round of 16 first leg (1-0), drew an average of 5.4 million viewers on the Italian private free-TV Canale 5 (Mediaset group) in Italy, on Tuesday 20/02/2024 (kick-off at 21:00 CET), according to data…

Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 315809
• Published on 21/02/24 at 13:00

Formula 1: AlphaTauri, former namer of Visa Cash App RB F1 Team, becomes FIA's 1^st clothing partner

AlphaTauri, a clothing brand belonging to the Austrian Red Bull Group, has become the "first official clothing partner" in the history of the Fédération Internationale de l'Automobile (FIA) for three seasons (2024-2026), announced the governing body on 19/02/2024. As part of the agreement…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 315754
• Published on 21/02/24 at 11:30

LALIGA EA Sports: Ascale (kitchens) back shirt sponsor of Villarreal CF until 2024-25

Ascale, a kitchen and furniture brand belonging to the Spanish group Pamesa, has become a back shirt sponsor of Villarreal CF (LALIGA EA Sports) until the end of the 2024-25 season, announced the club on 19/02/2024. The Spanish brand has the status of official sponsor, the second level in…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 315800
• Published on 21/02/24 at 10:40

Italy: "20 or 18 teams? Sooner or later we'll have to review our league's format" (G. Gravina, FIGC)

"We need to get away from the single idea of the 20 or 18 teams that block the system. The clogged up fixture list is an important issue, which affects all of Italian football: sooner or later we'll have to review the format anyway. Germany has already done it (Bundesliga and 2. Bundesliga with 18…

Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Governance, Legal
• Article # 315792
• Published on 21/02/24 at 10:00