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©  Real Madrid CF
Real Madrid CF: Hisense (electronics) partner in Spain, Africa & the Middle East (2024-2027)

Chinese electronics group Hisense has become a regional partner of Real Madrid CF (LALIGA EA Sports) in Spain, Africa and the Middle East for three seasons (2024-2027), announced the club on 28/08/2024. To celebrate the launch of their partnership, the Madrid club and Hisense have unveiled a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 335760
• Published on 29/08/24 at 13:45
©  UEFA
UEFA: after Euro 2024, Betano (betting) sponsors the Europa League & Conference League (2024-2027)

Betano, a sports betting operator belonging to the Greek group Kaizen Gaming, has become an official sponsor of the Europa League and Conference League for three seasons (2024-2027), announced UEFA on 29/08/2024. Through this agreement, the group will also promote its Stoiximan brand in Greece and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 335756
• Published on 29/08/24 at 13:00
©  Channel 4
Paralympic Games: Channel 4 partners with Snapchat for the use of augmented reality

The British public broadcaster Channel 4, the official broadcaster of the Paris 2024 Paralympic Games in the UK, has partnered with the social network Snapchat (owned by Californian company Snap Inc) to add an augmented reality feature to the channel's profile, announced the channel on…
Domain(s): Media
• Category(ies): Media, Sponsors - Partners, Digital, …
• Article # 335753
• Published on 29/08/24 at 11:30
©  News Tank
Paralympic Games: Accor, EDF, Bridgestone, Toyota, Allianz & Panasonic visible at the venues

Six brands are displaying their logos on signage at the competition venues that will be used for the Paris 2024 Paralympic Games, unlike the Olympic Games, which were previously held in a "clean venue" configuration, with no visible branding. Accor (hotels), EDF (energy), Bridgestone (tyres)…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 335750
• Published on 29/08/24 at 11:10
©  Formula One Group
Formula 1: Aggreko (GBR) to supply low-carbon energy solutions from the 2025 season

Aggreko, a British company specialised in temporary power solutions, has become an official supplier (4th level) to the Formula One Group as part of a "multi-year partnership to deliver innovative low-carbon energy generation systems at all European Grands Prix from the 2025 season," announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 335740
• Published on 29/08/24 at 10:00
©  Mondo
World Athletics: Mondo official track supplier until 2029, including Los Angeles 2028

Mondo, an Italian company specialised in flooring systems, has extended its partnership with World Athletics as an official supplier (3rd level) in the "tracks and equipment" category for a further five years, i.e. for the 2025-2029 cycle, announced the two parties on 28/08/2024. Mondo has been…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 335717
• Published on 29/08/24 at 09:20
©  DFL
Bundesliga: average price of a 500ml beer at stadiums: €5.20 - from €3.50 in Kiel to €5.50 in Munich

The average price of a beer (500ml) at Bundesliga stadiums is €5.20 (excluding deposits) at the start of the 2024-25 season, while the price of a bratwurst (sausage) is €3.80, according to the DFL, which has compiled the prices charged by the 18 Bundesliga stadiums for these two products, which…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 335710
• Published on 29/08/24 at 08:40
©  Paris Saint-Germain
Paris SG: "Onze de Légende" programme beneficiaries in South Korea for an inclusive tournament

Paris Saint-Germain (Ligue 1 McDonald's), as part of its "Onze de Légende" programme (an integral part of the PSG For Communities entity bringing together the actions of the club's Foundation and Endowment Fund), will be taking part in the K League Unified International Cup tournament being held…
Domain(s): Clubs
• Category(ies): Social Responsibility, Clubs, Game - pitch, …
• Article # 335701
• Published on 28/08/24 at 17:10
©  FIGC
Italy: FIGC wants to test innovations designed to make football more attractive

"Effective playing time, an electronic communication system between the coach and the captain, VAR on request and the possibility for the referee to explain decisions taken on the pitch using technology: these are just some of the innovations that Italy would be willing to experiment with to take…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Federations, Governance, …
• Article # 335695
• Published on 28/08/24 at 16:35
©  D.R.
2024 Paralympic Games: "Close to 250 cameras, a 25% increase compared to Tokyo" (Y. Exarchos, OBS)

"The (broadcast) quality will be elevated compared to the previous Paralympic Games. We will be using close to 250 cameras, which is almost a 25% increase compared to Tokyo 2020. The total production is gonna be around 1,450 hours. We will be deploying 2,500 people from OBS across all venues for…
Domain(s): Media
• Category(ies): Rights Acquisitions, Digital, Olympics, …
• Article # 335684
• Published on 28/08/24 at 16:20