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©  Saudi Pro League
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 388637
• Published on 21/02/25 at 11:30
©  Paris FC
Ligue 2 BKT: bwin (sports betting) shorts sponsor of Paris FC from 2024-25

bwin, a Gibraltar-based sports betting operator owned by the British group Entain plc, has become a major partner (2nd leve) and shorts sponsor of Paris FC (Ligue 2 BKT) from 2024-25, announced the club on 20/02/2025. In addition to visibility on the front of the Parisian club's shorts, "bwin…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 388558
• Published on 21/02/25 at 10:40
©  Olympique Lyonnais
LFP governance: "All conflicts of interest must be disclosed & mitigated" (John Textor, OL)

"The governance of our league must change, immediately, as every Ligue 1 club should be represented on the board. All conflicts of interest must be disclosed and mitigated. These are the rules of the best football league in the world, the Premier League, and there is no shame in following a good…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Governance, …
• Article # 388626
• Published on 21/02/25 at 10:00
©  FIFA
FIFA: Coca-Cola, sponsor since 1978, extends its partnership to the Club World Cup 2025

American beverage manufacturer The Coca-Cola Company has extended its partnership with FIFA to become an official sponsor of the Club World Cup 2025, announced the body on 20/02/2025. The two parties have been linked since 1950, and the brand has been an official partner of every edition of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Federations, International authorities, …
• Article # 388576
• Published on 21/02/25 at 09:20
©  FC Lorient
Ligue 2/LALIGA: a joint armband for FC Lorient & Athletic Club Bilbao captains

FC Lorient (Ligue 2 BKT) and Athletic Club Bilbao (LALIGA EA Sports) have entered into a collaboration whereby their captain will wear the same armband during their respective home matches in their respective leagues, versus Stade Levallois (22/02) and Real Valladolid CF (23/02/2025), "to promote…
Domain(s): Clubs
• Category(ies): Clubs, International development, Game - pitch, …
• Article # 388565
• Published on 21/02/25 at 08:40
©  NBA / X
NBA: 4.7 million viewers for the 2025 All-Star Game in the United States (-13% vs 2024)

The NBA All-Star Game 2025, played at the Chase Center in San Francisco (California, USA), drew an average of 4.72 million viewers on the pay-TV channels TNT, TBS and truTV (part of the American pay-TV group Turner, a subsidiary of Warner Bros. Discovery) in the United States on Sunday 16/02/2025…
Domain(s): Media
• Category(ies): Professional leagues, Media, Media Audiences, …
• Article # 388556
• Published on 20/02/25 at 16:50
©  RFEF
Spain: Luis Rubiales, former president of the RFEF, fined €10,800 for "forced kiss" on J. Hermoso

Luis Rubiales, president of the Real Federacion Espanola de Futbol between 17/05/2018 (the date of his election) and 10/09/2023 (the date of his resignation), has been found guilty of the "offence of sexual assault" and sentenced to "an 18-month fine of €20 per day" (i.e. €10,800) in the "forced…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Federations, Governance, …
• Article # 388546
• Published on 20/02/25 at 16:30
• Updated on06/03/25 at 18:25
©  Prime Video Sport / X
2024-25 Ligue 1 McDonald's: pay-per-view matches on Prime Video in the UK

Amazon has entered into a partnership with LFP Media and has launched, via its Prime Video platform, a pay-per-view offer to watch Ligue 1 McDonald's matches in the UK from the 2024-25 season, announced the American group on 20/02/2025. No subscription to the platform is required to access the…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Digital, …
• Article # 388531
• Published on 20/02/25 at 16:00
©  D.R.
IOC: TCL (CHN) succeeds Panasonic (JPN) as worldwide audiovisual equipment & home appliances partner

TCL Technology, a Chinese manufacturer of electronic equipment including television sets, has become a worldwide partner of the International Olympic Committee for two Olympiads (Los Angeles 2028 and Brisbane 2032), i.e. between 2025 and 2032 (eight years), announced the two parties at a ceremony…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, International authorities, Sponsors - Partners, …
• Article # 388515
• Published on 20/02/25 at 15:20
©  FPF
Portugal: former international referee Pedro Proença elected FPF president with 75% of the votes

Pedro Proença, born on 03/11/1970 in Lisbon (POR), was elected president of the Federaçao Portuguesa de Futebol until 2028 at the body's general assembly held at the Cidade do Futebol (in the town of Oeiras, near Lisbon) on 14/02/2025. He will officially take office on 24/02/2025. The former…
Domain(s): Public Authorities & Regulations
• Category(ies): Federations, Professional leagues, Governance, …
• Article # 388513
• Published on 20/02/25 at 14:30