Archives August, 2025 (page 3/23)

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Paris SG: collaboration with WWE (wrestling, TKO Holdings) launch at Clash in Paris on 31/08/2025

Paris Saint-Germain (Ligue 1 McDonald's) and the American wrestling organisation WWE (TKO Holdings) have announced a "a groundbreaking long-term collaboration" aimed at expanding their reach "to new and diverse audiences," announced PSG on 27/08/2025. The collaboration will begin with Clash in…

Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 409227
• Published on 28/08/25 at 10:00

2025-26 DFB-Pokal: 4.6 million viewers for SV Wehen Wiesbaden - FC Bayern Munich on ZDF

SV Wehen Wiesbaden (3.Liga) - FC Bayern Munich (Bundesliga) (2-3), in the first round of the 2025-26 DFB-Pokal, drew an average of 4.62 million viewers on the public TV channel ZDF in Germany on Wednesday 27/08/2025 (kick-off at 20:45 CET), according to data from the audience measurement institute…

Domain(s): Media
• Category(ies): Media, Media Audiences, Germany
• Article # 409212
• Published on 28/08/25 at 09:20

United States: spending on sports TV rights at $30.5bn in 2025, up 122% compared to 2015

Spending on sports TV rights is estimated at $30.5bn (€26.2bn) in the United States in 2025, up 122% on 2015 ($13.8bn/€11.8bn), according to a study by the British consultancy Ampere Analysis published on 27/08/2025. "Over the same period, total TV industry revenues increased by just 24%…

Domain(s): Media
• Category(ies): Media, Rights Acquisitions, North America
• Article # 409180
• Published on 28/08/25 at 08:40

Activation: Ligue 1 title sponsor McDonald's unveils capsule collection dedicated to football with Kappa

American fast-food chain McDonald’s, via its subsidiary McDonald's France, has teamed up with Italian equipment manufacturer Kappa to unveil "FC McDonald's", a capsule lifestyle collection dedicated to football and "designed as a tribute to the love of the shirt, supporterism and the street", on…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Activation, …
• Article # 409167
• Published on 27/08/25 at 16:10

Los Angeles 2028: "Legacy should measured in the lasting impact we leave behind" (Reynold Hoover, CEO)

"LA28 represents more than a moment on the world stage. It’s a once-in-a-generation opportunity to uplift our communities and lead by example. This plan reflects our belief that the legacy of the Games should be measured not only in medals, but in the lasting impact we leave behind for future…

Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Legal, Marketing - Communication, …
• Article # 409146
• Published on 27/08/25 at 15:20

LALIGA: regional partnership with Arab Bank, "official banking sponsor" in the MENA region from 2025-26

Arab Bank, the Jordanian financial group, has become a regional partner of LALIGA in the MENA region from the 2025-26 season, announced the Spanish Professional League on 26/08/2025. Under the agreement, which gives the brand the status of "official bank sponsor" in the region, the two parties…

Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, International development, …
• Article # 409134
• Published on 27/08/25 at 14:30

Italy: FIGC shortlisted for the "Zero Project Awards 2026" helping to support people with disabilities

"The Italian Football Federation has been shortlisted for the Zero Project Awards 2026, an annual award established by the international organisation "the Zero Project" that works to support people with disabilities," announced the FIGC on 26/08/2025. "The FIGC's application, made at the…

Domain(s): Public Authorities & Regulations
• Category(ies): Federations, Marketing - Communication, Social Responsibility, …
• Article # 409129
• Published on 27/08/25 at 13:45

AS Saint-Étienne: Casino (supermarkets) extends partnership & becomes warm-up shirt sponsor for 2025-26

Casino, a French mass retail and supermarket group, has extended his partnership with AS Saint-Étienne (Ligue 2 BKT) to become the warm-up shirt sponsor of its men's and women's teams (Arkema Première Ligue) for the 2025-26 season, announced the club on 27/08/2025. This extension brings the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 409117
• Published on 27/08/25 at 13:00

Piracy/Serie A: 4,500 pirate signals blocked per week in 2024-25 thanks to Sportian (Globant-LALIGA)

Sportian, a joint venture between LALIGA and digital transition consultancy Globant, blocked 4,500 pirate signals per week illegally broadcasting Serie A Enilive content in 2024-25 as part of its collaboration with the Italian Professional Football League, announced the company on…

Domain(s): Media
• Category(ies): Professional leagues, Media, Rights Acquisitions, …
• Article # 409111
• Published on 27/08/25 at 11:30

Tennis: Sportcast (SuperTennis) extends exclusive TV rights to the US Open in Italy until 2030

Sportcast, the company in charge of the free DTT channel SuperTennis, has extended its exclusive rights with the USTA to broadcast the US Open Grand Slam tournament in its entirety in Italy for three additional editions over the 2028-2030 cycle, it announced on 24/08/2025. Sportcast had…

Domain(s): Media
• Category(ies): Media, Rights Acquisitions
• Article # 409074
• Published on 27/08/25 at 10:40