Archives August, 2025 (page 5/23)

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©  Everton FC

Everton FC: Pepsi Max (beverages) founding partner of Hill Dickinson Stadium for 5 seasons (2025-2030)

Pepsi Max, a beverage brand belonging to the American food and beverage group PepsiCo, has become a founding partner of Everton FC's (Premier League) Hill Dickinson Stadium for five seasons, over the 2025-2030 cycle, announced the club on 24/08/2025. As part of the agreement, Pepsi Max becomes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408960
• Published on
©  AC Milan

2025-26 Serie A Enilive: a record average attendance (37,462) & fill rate (93.7%) on Matchday 1

Matchday 1 of the 2025-26 Serie A Enilive season drew an average of 37,462 spectators per game, from Saturday 23 to Monday 25/08/2025. The average stadium fill rate was 93.7%. These are two figures that have not been achieved by the Italian top flight since News Tank Football began compiling…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Clubs, …
• Article # 408947
• Published on
©  Atlético de Madrid

2025-26 LALIGA EA Sports: Matchday 2 attendance (33,927 spectators on average per game)

Matchday 2 of the 2025-26 LALIGA EA Sports season drew an average of 33,927 spectators per game, from Friday 22 to Monday 25/08/2025. The average stadium fill rate was 83%. Club Atlético de Madrid - Elche CF (1-1), on Saturday 24/08 (kick-off at 17:30 CET), was the match that posted the best…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 408945
• Published on
©  TFC

Toulouse FC: Hyundai extends as an official partner for 2025-2028 via two local dealerships

Hyundai, a car manufacturer associated with local dealerships SIPA Automobiles and Automobiles Delahaye, has extended its partnership with Toulouse FC (Ligue 1 McDonald's) for a further three seasons (2025-2028), announced the club on 25/08/2025. The deal was negotiated by Sportfive, TFC's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 408940
• Published on
©  Olympique Lyonnais

Olympique Lyonnais: Stanley (tools) extends as an official partner for two seasons (2025-2027)

Stanley, a tool brand based in Lyon (FRA) and belonging to the American manufacturer Stanley Black & Decker, has extended its partnership with Olympique Lyonnais (Ligue 1 McDonald's) for a further two seasons, covering the 2025-2027 cycle, announced the club on 25/08/2025. The two parties have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408916
• Published on
©  Lega Serie A

Serie A Enilive: Starzplay (OTT) extends its broadcasting rights in the MENA region (2025-2028)

The OTT platform Starzplay has renewed its exclusive full broadcasting rights to th Serie A Enilive in the MENA region over the 2025-2028 cycle (three seasons), announced Lega Serie A on 23/08/2025. The deal is worth an estimated €28m, according to Italian daily Il Messaggero. Starzplay will…
Domain(s): Media
• Category(ies): Professional leagues, Media, Rights Acquisitions, …
• Article # 408915
• Published on
©  NWSL

NWSL: Lizbeth Ovalle to Orlando Pride ($1.5m/€1.27m), the most expensive women's football transfer ever

Mexican international Lizbeth Ovalle (born 19/10/1999), transferred from Tigres UANL (Mexican first division) to Orlando Pride (NWSL) for $1.5m (€1.27m), has become "the most expensive transfer in global women's soccer," announced the National Women’s Soccer League and the franchise on…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Game - pitch, …
• Article # 408892
• Published on
©  LFP

LFP Media: partnership with Sorare (fantasy league) & Ligue 1 McDonald's integrated into the platform

Sorare, a French start-up specialised in NFTs featuring players and fantasy leagues, has entered into a partnership with LFP Media, "marking the first official collaboration between the platform and the body responsible for developing the Ligue 1 McDonald's and Ligue 2 BKT," announced the Ligue de…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 408882
• Published on
©  FC Bayern Munich

FC Bayern Munich: Deutsche Telekom, main shirt sponsor since 2002, extends until 2031-32

Deutsche Telekom has extended as main shirt sponsor of FC Bayern Munich (Bundesliga) until the end of 2031-32, i.e. for a further seven seasons, announced the club on 22/08/2025. The German telecoms operator has been featured on the Bavarian club's kit since the 2002-03 season, and was…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 408861
• Published on
©  USTA

2025 US Open: a record 239,307 spectators for the free qualifying week (+10.8%)

A record 239,307 spectators attended the 2025 US Open qualifying matches at the UTSA Billie Jean King National Tennis Center in New York (USA) from 18 to 23/08/2025, announced the United States Tennis Association, organisers of the Grand Slam tournament, on 23/08/2025. Access to the site has…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Authorities, Ticketing, Stadiums
• Article # 408824
• Published on