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©  Premier League
Premier League: request submitted to UEFA to organise an international youth competition in 2026-27

The Premier League has submitted a request to UEFA for the authorisation to organise the 2026-27 Premier League International Cup, the European confederation announced on 24/04/2026. This competition, first launched in 2014-15 and held annually (except between 2019 and 2021 due to the Covid-19…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, International authorities, Professional leagues, …
• Article # 439345
• Published on 27/04/26 at 18:00
©  Lay's
2026 World Cup: Lay’s activates FIFA partnership with 40 flavours inspired by participating countries

Lay's has activated its partnership with FIFA and launched 40 limited‑edition potato chip flavours inspired by the countries of the teams competing in the 2026 World Cup, the PepsiCo brand announced on 21/04/2026. "70% of Americans say they bring Lay's when gathering to watch a big game or…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Activation, …
• Article # 439315
• Published on 27/04/26 at 17:00
©  Gamma Waves Partners
Investment: Gamma Waves Partners fund launched by A. Agnelli with G. Chiellini and R. Benetton

Andrea Agnelli, former chairman of Juventus FC (Serie A Enilive), has parterned with Italian entrepreneur Rocco Benetton (managing director of the Benetton Formula 1 Team from 1997 to 2001) and former professional footballer Giorgio Chiellini to launch the Gamma Waves Partners investment fund, the…
Domain(s): Public Authorities & Regulations
• Category(ies): Investment funds, International development, Finance
• Article # 439284
• Published on 27/04/26 at 16:00
©  adidas
TCS London Marathon 2026: Kenyan Sabastian Sawe breaks two-hour barrier (1h59’30), adidas highlighted

adidas celebrates the records set at the TCS London Marathon 2026 (GBR) by athletes competing in the German brand’s shoes, starting with Kenyan Sabastian Sawe, who won the race by setting a new world record over 42.195 kilometres in 1 hour 59 minutes and 30 seconds on 26/04/2026. The previous…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Activation, Marketing - Communication
• Article # 439279
• Published on 27/04/26 at 15:00
©  OM
2025-26 Ligue 1 McDonald's: Matchday 31 attendance (27,042 spectators on average per game)

Matchday 31 of the 2025-26 Ligue 1 McDonald's season drew an average of 27,042 spectators per game, from Friday 24 to Sunday 26/04/2026. The average stadium fill rate was 86.3%. Olympique de Marseille - OGC Nice (1-1), the last game of the matchday (kick-off at 20:45 CET), posted the highest…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 439283
• Published on 27/04/26 at 14:00
©  Two Circles
Two Circles: $174bn (€148.7bn) generated by sports rights holders in 2025, including $58bn in TV rights

Revenues collected by the sports IP owner ecosystem reached a record $174bn (€148.7bn) in 2025, equating to an average annual incrase of 6% since 2015 ($116bn/€99.1bn) and a growth rate "almost twice as fast as that of global GDP," according to the Sports IP Revenue League report published by the…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Clubs, …
• Article # 439270
• Published on 27/04/26 at 13:00
©  Real Madrid CF / X
2025-26 LALIGA EA Sports: 849,000 viewers for Real Betis Balompié - Real Madrid on DAZN LALIGA in Spain

Real Betis Balompié - Real Madrid CF (1-1), on Matchday 32 of the 2025-26 LALIGA EA Sports, drew an average of 849,000 viewers on the pay-TV channel DAZN LALIGA in Spain on Friday 24/04/2026 (kick-off at 21:00 CET), according to data from the audience measurement institute Kantar. Getafe CF …
Domain(s): Media
• Category(ies): Media, Media Audiences, Spain
• Article # 439258
• Published on 27/04/26 at 12:00
©  BVB
2025-26 Bundesliga: Matchday 31 attendance (44,786 spectators on average per game)

Matchday 31 of the 2025-26 Bundesliga season drew an average of 44,786 spectators per game, from Friday 24 to Sunday 26/04/2026. The average stadium fill rate was 99.4%. Borussia Dortmund - SC Freiburg (4-0), closing game of the matchday (kick-off at 17:30 CET), was the match that posted the…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 439224
• Published on 27/04/26 at 11:00
©  Liverpool FC
Liverpool FC: 145,617 beneficiaries of the Foundation and £365.8m social value generated in 2024-25

Liverpool FC (Premier League), via its Foundation, supported 145,617 people and generated a social value of £365.8m (€422m) in 2024-25, according to "The Red Way" impact report dedicated to the club’s CSR strategy and published on 22/04/2026. For every pound invested, £13.79 of social value was…
Domain(s): Clubs
• Category(ies): Clubs, Marketing - Communication, Social Responsibility, …
• Article # 439168
• Published on 27/04/26 at 10:00
©  Los Angeles 2028 / IOC
Los Angeles 2028: more than 4 million tickets sold for the Games during the first release phase

More than four million tickets sold during the first LA28 Olympic Games ticket release, the organising committee announced on 24/04/2026. Ticket sales for the Games began in January 2026. Among the data provided by the LA28 organising committee: • tickets were purchased by fans in 85 countries…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Event organisers, Ticketing, …
• Article # 439177
• Published on 27/04/26 at 09:00