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©     D.R.
Venezia FC: several agreements to strengthen commercial operations, merchandising and stadium project

Venezia FC (Serie BKT) has formalised a series of agreements aimed at improving the club’s commercial performance, developing its merchandising strategy and its plans for a new stadium, on 28/04/2026. The Italian side has brought in the sports and entertainment agency Elevate "to assist in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 439386
• Published on 28/04/26 at 11:05
©  US Soccer
US Soccer: Oura (smart ring) "official wearable" of the US national teams to enhance sporting performance

Oura, a Finnish health technology company, has become an official sponsor of US Soccer under a "long-term partnership" beginning in 2026, the body announced on 22/04/2026. This announcement comes ahead of the kick-off of the 2026 World Cup, which will be hosted by the United States (alongside…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 439377
• Published on 28/04/26 at 10:12
©  LALIGA
2025-26 LALIGA EA Sports: Matchday 32 attendance (28,241 spectators on average per game)

Matchday 32 of the 2025-26 LALIGA EA Sports season drew an average of 28,241 spectators per game, from Friday 24 to Monday 27/04/2026. The average stadium fill rate was 78.8%. Club Atlético de Madrid - Athletic Club (3-2) on Saturday 25/04 (kick-off at 21:00 CET) was the match that posted the…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 439370
• Published on 28/04/26 at 09:10
©  Premier League
Premier League: request submitted to UEFA to organise an international youth competition in 2026-27

The Premier League has submitted a request to UEFA for the authorisation to organise the 2026-27 Premier League International Cup, the European confederation announced on 24/04/2026. This competition, first launched in 2014-15 and held annually (except between 2019 and 2021 due to the Covid-19…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, International authorities, Professional leagues, …
• Article # 439345
• Published on 27/04/26 at 18:00
©  Lay's
2026 World Cup: Lay’s activates FIFA partnership with 40 flavours inspired by participating countries

Lay's has activated its partnership with FIFA and launched 40 limited‑edition potato chip flavours inspired by the countries of the teams competing in the 2026 World Cup, the PepsiCo brand announced on 21/04/2026. "70% of Americans say they bring Lay's when gathering to watch a big game or…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Activation, …
• Article # 439315
• Published on 27/04/26 at 17:00
©  Gamma Waves Partners
Investment: Gamma Waves Partners fund launched by A. Agnelli with G. Chiellini and R. Benetton

Andrea Agnelli, former chairman of Juventus FC (Serie A Enilive), has parterned with Italian entrepreneur Rocco Benetton (managing director of the Benetton Formula 1 Team from 1997 to 2001) and former professional footballer Giorgio Chiellini to launch the Gamma Waves Partners investment fund, the…
Domain(s): Public Authorities & Regulations
• Category(ies): Investment funds, International development, Finance
• Article # 439284
• Published on 27/04/26 at 16:00
©  adidas
TCS London Marathon 2026: Kenyan Sabastian Sawe breaks two-hour barrier (1h59’30), adidas highlighted

adidas celebrates the records set at the TCS London Marathon 2026 (GBR) by athletes competing in the German brand’s shoes, starting with Kenyan Sabastian Sawe, who won the race by setting a new world record over 42.195 kilometres in 1 hour 59 minutes and 30 seconds on 26/04/2026. The previous…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Activation, Marketing - Communication
• Article # 439279
• Published on 27/04/26 at 15:00
©  OM
2025-26 Ligue 1 McDonald's: Matchday 31 attendance (27,042 spectators on average per game)

Matchday 31 of the 2025-26 Ligue 1 McDonald's season drew an average of 27,042 spectators per game, from Friday 24 to Sunday 26/04/2026. The average stadium fill rate was 86.3%. Olympique de Marseille - OGC Nice (1-1), the last game of the matchday (kick-off at 20:45 CET), posted the highest…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 439283
• Published on 27/04/26 at 14:00
©  Two Circles
Two Circles: $174bn (€148.7bn) generated by sports rights holders in 2025, including $58bn in TV rights

Revenues collected by the sports IP owner ecosystem reached a record $174bn (€148.7bn) in 2025, equating to an average annual incrase of 6% since 2015 ($116bn/€99.1bn) and a growth rate "almost twice as fast as that of global GDP," according to the Sports IP Revenue League report published by the…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Clubs, …
• Article # 439270
• Published on 27/04/26 at 13:00
©  Real Madrid CF / X
2025-26 LALIGA EA Sports: 849,000 viewers for Real Betis Balompié - Real Madrid on DAZN LALIGA in Spain

Real Betis Balompié - Real Madrid CF (1-1), on Matchday 32 of the 2025-26 LALIGA EA Sports, drew an average of 849,000 viewers on the pay-TV channel DAZN LALIGA in Spain on Friday 24/04/2026 (kick-off at 21:00 CET), according to data from the audience measurement institute Kantar. Getafe CF …
Domain(s): Media
• Category(ies): Media, Media Audiences, Spain
• Article # 439258
• Published on 27/04/26 at 12:00