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©  Twitter
Twitter: top European clubs to conquer emerging markets

The big European clubs have been pursuing strategies to conquer emerging football markets (Asia, Middle East, United States or Brazil) since the early 2000s. A digital presence has become a must to increase brand awareness in target territories.Asia is the continent most coveted. More clubs have…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 11762
• Published on 15/11/13 at 19:12
©  Boris Helleu
Twitter: "It's not about making money, it's about what it brings to the fan" (Boris Helleu)

"Twitter enables the club to communicate at any moment and to promote proximity with fans, through its tone and content. Actually, moments of interaction are not limited to the 90 minutes of a match any more," says Boris Helleu, digital expert and senior lecturer at the University of Caen…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 8424
• Published on 15/11/13 at 19:05
Twitter: practices and strategies of European clubs

The social network Twitter is a relationship marketing tool that can increase interactivity far beyond the 90 minutes of a match. It enables the club to communicate at any moment, and promotes proximity with fans, through its tone and content.While many clubs have first been reluctant towards the…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 8417
• Published on 15/11/13 at 19:00
Serie A: Indonesian Erick Thohir president of Inter Milan, Massimo Moratti honorary president

Indonesian businessman Erick Thohir was named president of Inter Milan (Serie A) at the general meeting of the club, on the 15/11/2013. He replaces Massimo Moratti, in office since 1995, who becomes honorary president."I really want to thank my friend and new partner Massimo Moratti for the trust…
Domain(s): Clubs
• Category(ies): Finance, Legal, Social Responsibility
• Article # 11766
• Published on 15/11/13 at 19:00
More Twitter followers of Barca than in the Premier League, Bundesliga, Serie A and Ligue 1 combined

FC Barcelona (La Liga champions in 2012/13), who have more than 17.7m subscribers on Twitter, total more than the Premier League (10.6m), the Bundesliga (1.5m), Serie A (2.8m) and Ligue 1 (1.9m) combined (16.8 million).FC Barcelona have several Twitter accounts, facilitating an accumulation of…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 9686
• Published on 15/11/13 at 19:00
©  D.R.
Borussia Dortmund: turnover of €59.5 million, up 15% in the first quarter of 2013-14

Borussia Dortmund (Bundesliga, GER) recorded a turnover of €59.5 million in the first quarter of 2013-14 (from 01/07 to 30/09/2013), up 15% in one year (€52 million), announced the club, on the 13/11/2013.All areas of revenue have increased, particularly merchandising (€15.4 million, +31.6%) and…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Marketing - Communication, …
• Article # 11721
• Published on 15/11/13 at 12:00
©  D.R.
Bayern Munich announce record turnover of €432.8 million for 2012-13, up 16%

FC Bayern Munich AG, the holding company that owns Bayern Munich (Bundesliga, GER) and the Allianz Arena, the Bavarian club's stadium, have achieved a record turnover of €432.8 million for the 2012-13 season, the club said during their general meeting on the 13/11/2013. This is the first time that…
Domain(s): Clubs
• Category(ies): Finance, Stadiums, Merchandising - Licensing, …
• Article # 11699
• Published on 14/11/13 at 19:05
Renaming Hull City: "business decisions belong to me" (Assem Allam)

"A shorter club name will hopefully give us a stronger, quicker marketing impact all over the world," said Assem Allam, president of Hull City AFC (Premier League) on the 12/11/2013. He wants to rename Hull City AFC, the "Hull Tigers" from 2014-15."Having been deprived of opportunities to acquire…
Domain(s): Clubs
• Category(ies): Stadiums, Legal, Marketing - Communication, …
• Article # 11675
• Published on 14/11/13 at 17:45
©  Paris SG
Ligue 1: Paris Saint-Germain launching brand campaign in Paris region

Paris Saint-Germain (Ligue 1, FRA) are launching a major multi-media image campaign in the Paris region, based on its "dream bigger" logo, on the 13/11/2013.The corporate campaign includes three different posters on the JC Decaux billboard network, with the entire Paris Saint-Germain team posing…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 11692
• Published on 14/11/13 at 16:15
©  Valence CF
Valencia: new 61,500 seat stadium project for unfinished Nou Mestalla; halted since 2009

The British architect firm of Mark Fenwick, Fenwick Iribarren Architects, have completed a project for the construction of the Nou Mestalla stadium in Valencia, on the 13/11/2013. The work on the stadium started in 2007, but ground to a halt in February 2009 due to a lack of money.The new project…
Domain(s): Clubs
• Category(ies): Finance, Stadiums, Marketing - Communication
• Article # 11669
• Published on 14/11/13 at 15:31