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©  D.R.
Serie A TIM: AC Milan open an academy for 5-18 year olds in Houston (Texas, USA)

AC Milan (Serie A TIM) have launched an academy for young people aged 5 to 18 in Houston (Texas, USA), in partnership with Evolve Soccer, who specialises in coaching young soccer players, on 24/03/2017. This partnership extends for four years, and the "Houston AC Milan Academy" becomes the 18th of…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 90347
• Published on 30/03/17 at 17:00
©  VFB Stuttgart
2.Bundesliga: association of VfB Stuttgart crosses the 50,000 member mark

The association of VfB Stuttgart (2.Bundesliga) crossed the 50,000 member mark, said the German club on 24/03/2017. "They were 20 who created the club VfB Stuttgart 1893 eV in 1893, which now corresponds to the number of new members per day," said the club. "The accession of the 50,000th member is…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 90346
• Published on 30/03/17 at 16:14
©  ASNL
Ligue 1: two AS Nancy-Lorraine fans watch game against Marseille in a Ford pickup on the sidelines

AS Nancy-Lorraine (Ligue 1) and the Ford dealership Saint-Christophe Lorraine have offered the opportunity for two Nancy fans to watch the home game against Olympique de Marseille (Matchday 34 of Ligue 1, the weekend of 22/04/2017) in a Ford Ranger pickup truck positioned on the sidelines of the…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 90298
• Published on 30/03/17 at 11:49
©  Juventus
Sportem 2017: "We want to target the 'entertainment enthusiasts': Millennials" (S. Vigato, Juventus)

"Juventus is the top club in Italy, with a market share of 33% of football fans. We have around 300 million fans worldwide, including 14 million in Italy and 41 million in Europe. China, Indonesia, and the United States are also very important markets for us: we have fewer fans there than in our…
Domain(s): Clubs
• Category(ies): Agencies, Clubs, Digital, …
• Article # 90192
• Published on 29/03/17 at 15:42
©  NTF
Sportem 2017: "We want to help develop the eSports ecosystem and Sporting CP brand" (G. Fraga)

"We want to help develop eSports ecosystem and Sporting brand. If it works well for us, other clubs will follow. We want to commit, long term, to reach an audience that is interested less and less in sport," said Guilherme Fraga, co-founder and director of the eSports section of Sporting Clube de…
Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Media Audiences, Marketing - Communication, Rights Acquisitions, …
• Article # 90181
• Published on 29/03/17 at 13:00
©  VfL Wolfsbourg
Bundesliga: VfL Wolfsburg open an office in Beijing to develop its brand in China

VfL Wolfsburg (Bundesliga) officially opened an office in Beijing (China) in a ceremony that drew about 150 guests "from the worlds of business, politicss and sport", on 22/03/2017. VfL Wolfsburg are the first German club to open an office in the Chinese capital, while Bayern Munich opened - on…
Domain(s): Clubs
• Category(ies): Finance, Marketing - Communication
• Article # 90179
• Published on 29/03/17 at 09:54
©  Chelsea FC
Chelsea FC: a contest to win a 24 hour VIP experience at Stamford Bridge for four people

Chelsea FC (Premier League) have organized a contest which will allow one fan to win a 24 hour VIP experience for four people at Stamford Bridge, the club announced on 21/03/2017. To enter the draw, Chelsea FC fans must complete a questionnaire in which they explain what Stamford Bridge means to…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 90004
• Published on 28/03/17 at 18:42
©  Everton FC
Premier League: agreement for purchase of land and the financing of the new stadium of Everton FC

Everton FC (Premier League) and the City of Liverpool have signed an agreement for an "innovative funding model that will support the ambition of the club to build a new stadium" on the waterfront, north of the city, at Bramley Moore Dock, said the club on 23/03/2017. Everton also reached an…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Authorities, …
• Article # 90096
• Published on 28/03/17 at 16:19
©  D.R.
Serie A TIM: Inter launch an academy in Cordoba (Argentina), its seventh abroad

FC Internazionle Milano (Serie A TIM) have launched an academy for youth from 8 to 16 years old in Cordoba (Argentina), in partnership with Deportivo Atalaya, a local amateur club whose facilities will be used by residents of the Inter Academy, announced the Milanese club on 22/03/2017. The…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Stadiums
• Article # 90076
• Published on 28/03/17 at 15:39
©  FCB
FC Barcelona: presentation of Barça Innovation Hub, centre for knowledge and innovation in sport

FC Barcelona (LaLiga Santander) presented the "Barça Innovation Hub", its new centre for knowledge and innovation in sport, attended by representatives of the institutional, scientific, academic, business, and media sectors, in the Auditori 1899 near the Camp Nou on 22/03/2017. The ceremony, led…
Domain(s): Clubs
• Category(ies): Social Responsibility, Marketing - Communication, Merchandising - Licensing, …
• Article # 89947
• Published on 27/03/17 at 09:49