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©  Real Madrid CF

LALIGA EA Sports: average of 29,987 spectators per game (+3%) & average fill rate of 82.6% in 2024-25

The 20 LALIGA EA Sports clubs recorded an average of 29,987 spectators per match during the 2024-25 season, up 3.1% on the 2023-24 season (29,086 spectators). The Spanish top flight welcomed a total of 11.4 million spectators, compared with 11 million in 2023-24. This total puts LALIGA EA Sports 4…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 402594
• Published on
©  Paris Saint-Germain

Paris Saint-Germain: record 2025-26 home shirt sales, up 37% on 2021-22

Paris Saint-Germain (Ligue 1 McDonald's) have generated "record-breaking sales" for their 2025-26 Nike home shirt online, announced the club, based on data from official merchandising distributor Fanatics, on 19/06/2025. Sales of the shirt, which has been available since 12/06, are 37% higher…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Sponsors - Partners, …
• Article # 402551
• Published on
©  D.R.

Sport Définition: "We're being killed by the LNB & Euroleague" (David Kahn, Paris Basketball)

"Unless the French system changes fundamentally over the next few months and years, we have little potential. The main reason is the lack of digital media rights sold by the leagues for redistribution to the clubs. This is a fundamental element of any professional league in the United States. It's…
Domain(s): Clubs, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 402478
• Published on
©  AC Milan

Serie A Enilive: an average of 30,463 spectators/game (-0.7%) & average fill rate of 84% in 2024-25

The 20 Serie A Enilive clubs recorded an average attendance of 30,463 spectators per match during the 2024-25 season, down slightly (-0.7%) on the 2023-24 season (30,685 spectators). This put the Serie A third among the European Top 5 leagues in terms of average attendance, just ahead of LALIGA EA…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Professional leagues, …
• Article # 402391
• Published on
©  Real Betis Balompié

Real Betis: partnership extended with Hummel (2025-2035), with shirt production managed by the club

Real Betis Balompié (LALIGA EA Sports) have extended their partnership with Hummel for the next ten seasons (2025-2035) in order to adopt "a new business model" under which the Spanish club, accompanied by the Danish equipment manufacturer, will produce its shirts and textile merchandise…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 402311
• Published on
©  MASSIMILIANO GIORGESCHI / Mercury 13

Women's football: "Our goal is to have 5 clubs in the European Top 5 by 2026" (V.C. Reynal, Mercury 13)

"We're actively working to expand our portfolio of clubs. We've been open about our ambition to establish a presence in the top five leagues in Europe over the next two years. Our goal is to have five clubs in these leagues by the end of next year (2026). We're definitely considering France and…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Federations, …
• Article # 402190
• Published on
©  Borussia Dortmund

Bundesliga: an average of 38,657 spectators per game (-2%) & a 97.1% stadium fill rate in 2024-25

The 18 Bundesliga clubs recorded an average of 38,657 spectators per match during the 2024-25 season, down 2% compared to the 2023-24 season (39,502 spectators). However, this decline can be explained by the lower overall commercial capacity of the stadiums compared to the previous season (mainly…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Professional leagues, …
• Article # 402212
• Published on
©  IBM

Tennis/Wimbledon: an interactive assistant developed by IBM among new AI features

IBM is stepping up its partnership with the All England Lawn Tennis Club (AELTC), organiser of Wimbledon, and has launched new AI features for the 2025 edition of the Grand Slam tournament, announced the American company specialised in software, hardware and IT services on 17/06/2025. The…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 402154
• Published on
©  Paris Saint-Germain

Paris SG: a collector's edition of the 2025-26 shirt & lifestyle collection with artist The Weeknd

Paris Saint-Germain (Ligue 1 McDonald's) have teamed up with Canadian artist The Weeknd to present a series of initiatives, including a collector's edition of its 2025-26 home shirt "with a co-branded design that fuses Parisian DNA with Los Angeles energy", to mark the club's participation in the…
Domain(s): Clubs
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 402079
• Published on