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©  FC Barcelona
LaLiga Santander: Instagram, Facebook and Twitter accounts of the 20 clubs (December 2021)

The 20 clubs in the 2021-22 LaLiga Santander season have 564 million fans on Instagram, Facebook and Twitter, according to data compiled by News Tank Football on 01/12/2021. This total makes the Spanish first division the second most popular European Top 5 league on the three social networks…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Networks
• Article # 235690
• Published on 02/12/21 at 14:40
©  Pittsburgh Penguins
NHL: Fenway Sports Group acquires the Pittsburgh Penguins franchise

"Fenway Sports Group (FSG), a global sports, marketing, media, entertainment, and real estate company, has entered into an agreement to acquire controlling interest in the Pittsburgh Penguins hockey team (NHL)," announced the group, which owns the Boston Red Sox (MLB) and Liverpool FC (Premier…
Domain(s): Clubs
• Category(ies): Finance, Legal, Marketing - Communication, …
• Article # 235599
• Published on 01/12/21 at 18:00
©  Paris Saint-Germain
Ligue 1 Uber Eats: Instagram, Facebook and Twitter statements of the 20 clubs (December 2021)

The 20 clubs competing in the 2021-22 Ligue 1 Uber Eats season total more than 161 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/12/2021. Since September 2021, the French championship has been ahead of the Bundesliga  - which does however…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Networks
• Article # 235596
• Published on 01/12/21 at 17:35
©  FC Bayern Munich
FC Bayern Munich: partnership with the Japanese Football Association extended until 2024

FC Bayern Munich (Bundesliga) has extended its partnership with the Japanese Football Association (JFA) for three years (2021-2024), announced the club on 30/11/2021. The original agreement was also concluded for an initial period of three years on 07/05/2018. "The agreement includes the…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums, Sponsors - Partners, …
• Article # 235592
• Published on 01/12/21 at 17:15
©  FC Nantes
FC Nantes: Synergie (HR) markets its main shirt sponsorship space to raise funds for AFM-Téléthon

On the occasion of the 35th edition of the AFM-Téléthon (on 03 and 04/12/2021), Synergie, a French human resources management company and main shirt sponsor of FC Nantes (Ligue 1 Uber Eats), is giving up its shirt sponsorship space in order to display "3637" on the club's kits, the telephone…
Domain(s): Clubs
• Category(ies): Activation, Finance, Authorities, …
• Article # 235549
• Published on 01/12/21 at 14:40
©  Paris Saint-Germain
Paris Saint-Germain: entertainment for fans in Asia during match vs AS Saint-Étienne on 28/11/2021

"Sunday's match (28/11/2021) between Paris Saint-Germain and AS Saint-Étienne (3-1 victory for PSG, Matchday 15 of the Ligue 1 Uber Eats) saw the club - in collaboration with its local partners - embark on a unique and ground-breaking venture for its fans in Asia," said the Parisian club on…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 235508
• Published on 01/12/21 at 11:00
©  Real Betis Balompié
LaLiga Santander: Real Betis to open an academy in London (ENG), the club's sixth outside Spain

Real Betis Balompié (LaLiga Santander), through its Foundation and in partnership with Turnstyle Academy, a local football school, will launch in the UK, its sixth international academy, announced the club on 29/11/2021. Based in London (ENG), the academy will open its doors in December 2021…
Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Stadiums
• Article # 235428
• Published on 30/11/21 at 14:35
©  PSG
Ligue 1 Uber Eats: Paris Saint-Germain inaugurates an academy in Rwanda

Paris Saint-Germain (Ligue 1 Uber Eats) has inaugurated an academy in Rwanda in partnership with Visit Rwanda, the tourism brand of the Rwanda Development Board, a governmental agency for international investments, announced the club on 28/11/2021. "Located in the Huye district, in the…
Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Social Networks, …
• Article # 235401
• Published on 30/11/21 at 14:00
©  Paris SG
Ballon d'Or 2021: Argentine Lionel Messi (Paris-Saint-Germain), wins the trophy for the seventh time

Lionel Messi was awarded the Ballon d'Or 2021 during the ceremony held at the Théâtre du Châtelet (Paris, FRA) for the 65th edition of the trophy created by the French magazine France Football, on 29/11/2021. This is the seventh Ballon d'Or - a record - for the Argentine international after those…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners, Digital, …
• Article # 235367
• Published on 30/11/21 at 09:40
©  Paris Saint-Germain
Paris Saint-Germain: solidarity canteen at the Parc des Princes for 200 students in need of food

The Paris Saint-Germain (Ligue 1 Uber Eats), through its Endowment Fund, organised a "solidarity canteen" at the Parc des Princes (Paris, FRA) to help students in need of food on 27/11/2021. As part of this initiative, 240 hot meals were distributed to 200 students and volunteers, and all of them…
Domain(s): Clubs
• Category(ies): Activation, Social Responsibility, Stadiums
• Article # 235321
• Published on 29/11/21 at 16:30