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©  Watford FC
2021-22 European Top 5: Watford FC promoted to Premier League, Dijon FCO relegated to Ligue 2 BKT

Watford FC are assured of a top-two finish in the 2020-21 Sky Bet Championship after a 1-0 win over Millwall FC on 24/04/2021 on Matchday 44 the penultimate matchday of the English second division. The club from the north-western suburbs of London (ENG), 2nd in the league, total 88 points - 10…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication
• Article # 215815
• Published on 27/04/21 at 12:20
©  FC Lorient
esports: Lorient FC launch their 1st team for the eLigue 1 (LFP) with new partner Atlantide Wave

Atlantide Wave, a "humble and ambitious" esports club based in the Yvelines (FRA), has become a partner of Lorient FC (Ligue 1 Uber Eats) in order to launch a joint team on the FIFA 21 video game (published by EA Sports) for two seasons (2021-2022), announced the French club on 23/04/2021. This is…
Domain(s): Clubs
• Category(ies): Marketing - Communication, esport - gaming
• Article # 215710
• Published on 26/04/21 at 15:25
©  Paris SG
Ligue 1 Uber Eats: Paris Saint-Germain launch non-fungible tokens (NFTs) in collab with artist Ludo

Paris Saint-Germain (Ligue 1 Uber Eats) has teamed up "with fellow Parisian artist Ludo to release a set of unique non-fungible tokens (NFTs). The limited crypto collectibles, dropping on Saturday (24/04/2021), look to extend the connection between the club and its supporters through powerful…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 215569
• Published on 26/04/21 at 13:00
©  FC Bayern
"I cannot imagine that the Super League will ever exist" (K-H Rummenigge, FC Bayern Munich)

"With the debacle that has taken place throughout this week, I cannot imagine that the Super League will ever exist," said Karl-Heinz Rummenigge, chairman of the board of FC Bayern Munich (Bundesliga), to the French sports daily L'Equipe on 23/04/2021. The former chairman of the European Club…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Authorities, …
• Article # 215536
• Published on 23/04/21 at 13:19
©  FCGB
FC Girondins de Bordeaux: King Street fund pulls out, club placed under the protection of the courts

The American investment fund King Street Capital Management, "after having invested €46m in the club since its takeover, has indicated that it no longer wishes to support the club and finance its current and future needs," announced FC Girondins de Bordeaux, 16th in the Ligue 1 Uber Eats after 33…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Legal, …
• Article # 215506
• Published on 23/04/21 at 11:59
©  Everton FC
Premier League: Everton FC present new international strategy, focused on the USA

Everton FC (Premier League) presented the next step in their international growth strategy, which "will see the club strengthen relations with their fans and strategic partners in North America", on 16/04/2021. Among the first actions of the Liverpool (ENG) club include the organisation of…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing, …
• Article # 215508
• Published on 23/04/21 at 10:49
©  FC Barcelona
LaLiga: FC Barcelona first sports entity to reach one billion views of its Instagram Reels

FC Barcelona (LaLiga Santander) became the first sports entity in the world to exceed one billion views on its Instagram Reels, the video format launched by the social network in August 2020, announced the Catalan club on 20/04/2021. "This is an important step that strengthens the club's…
Domain(s): Clubs
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 215495
• Published on 23/04/21 at 09:40
©  Damien LG / OL
Super League: "We were cheated and furious at the way it happened" (J-M Aulas, O. Lyonnais)

"The story has ended well. For now, things are going well. As UEFA does not question the agreement that had been reached (on the new formula of the Champions League from 2024-25), there is no real damage. But we were cheated and furious at the way it happened," said Jean-Michel Aulas, president of…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 215444
• Published on 22/04/21 at 16:50
©  FC Schalke 04
Bundesliga: after 30 seasons in the top flight, Schalke 04 will be relegated at the end of 2020-21

After losing 1-0 to DSC Arminia Bielefeld in Matchday 30 of the Bundesliga on 20/04/2021, FC Schalke 04 are officially relegated to the 2.Bundesliga at the end of the 2020-21 season. Results after 30 rounds: 13 points from 2 wins, 7 draws, and 21 defeats. Thus, over the last four matchdays of…
Domain(s): Clubs
• Category(ies): Clubs, Marketing - Communication
• Article # 215260
• Published on 21/04/21 at 15:09
©  D.R.
Manchester United: executive vice-chairman Ed Woodward to step down at the end of 2021

Ed Woodward, executive vice-president of Manchester United FC (Premier League), will step down at the end of 2021, the English club said on 20/04/2021. He became executive vice-chairman in 2012, after having joined Manchester United in 2005. In question, undoubtedly, is his involvement in the…
Domain(s): Clubs
• Category(ies): Legal, Essentials Clubs
• Article # 215247
• Published on 21/04/21 at 13:19