Media: archives April, 2021

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©  LPL

esports: Huya (streaming) broadcaster of the Chinese LoL league in China for €256.4m (2021-2025)

The Chinese live-streaming platform Huya has acquired, from TJ Sports (a joint venture between Riot Games and Tencent), the exclusive broadcasting rights, for China, to the LPL, the Chinese League of Legends league, its development league (LDL), and the LPL All-Star event for the 2021-2025 cycle…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 216278
• Published on
©  DFL/Getty Images/Lukas Schulze Bundesliga Collection via Getty Images 2021 DFL

Bundesliga: TV rights extended in Italy (Sky; official) and Spain (Telefonica; press)

The Pay-TV operator Sky Italia has extended its broadcasting rights in Italy for the Bundesliga, 2.Bundesliga and the DFL-Supercup for the 2021-2025 cycle, announced Bundesliga International (a subsidiary of the DFL) on 30/04/2021. Sky Italia had acquired these rights for the 2018-2021 cycle…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 216314
• Published on
©  Manchester United FC

Europa League: 1.7 million viewers for Manchester United - AS Roma in Italy on TV8 (Sky Italia)

Manchester United FC (Premier League) - AS Roma (Serie A TIM), semi-final first leg of the 2020-21 Europa League (6-2), drew an average of 1.704 million viewers on the free DTT channel TV8 (Sky Italia) on Thursday 29/04/2021 (kick-off at 21:00 CET). This figure represented an audience share of 7%…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs
• Article # 216279
• Published on

LFP TV rights: "Mediapro has almost settled the €100m due" (Marc Sénéchal, conciliator)

"I am ensuring that the conciliation agreement between Mediapro and the LFP is properly implemented. Mediapro has almost settled the €100m due. This should be the case at the end of June (2021). I also had to deal with the consequences of the break-up with the internet service providers. I have…
Domain(s): Media
• Category(ies): Agencies, Finance, Authorities, …
• Article # 216248
• Published on
©  Julien Guichard

News Tank Football: Nelson Priest replaces Brian Schneider as head of international content

Fridays follow each other, but they are not the same: on 23/04/2021, a Frenchman, the astronaut Thomas Pesquet, boarded an American rocket into space; a week later, an American disembarked from a French vessel: Brian Schneider is leaving News Tank Football. Brian, who has spent seven years with…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 216230
• Published on
©  BT

Media: BT confirms discussions for the possible sale of its BT Sport pay-TV package

"Further to media reports, BT can confirm that early discussions are being held with a number of select strategic partners, to explore ways to generate investment, strengthen our sports business, and help take it to the next stage in its growth. The discussions are confidential and may or may not…
Domain(s): Media
• Category(ies): Marketing - Communication, Agencies, Finance, …
• Article # 216181
• Published on
©  ESPN

NBA: ESPN and Marvel offering a thematic broadcast of the Warriors-Pelicans game (03/05/2021)

US pay-TV bouquet ESPN, in collaboration with the comic book publisher Marvel, is offering a special superhero-themed broadcast of the Golden State Warriors - New Orleans Pelicans NBA game on Monday, 03/05/2021 (kick-off at 19:30 US East Coast time, 01:30 CET D+1), on its linear channels ESPN2 and…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 216025
• Published on
©  Lega Serie B

Serie BKT: Sky Italia acquires non-exclusive TV rights in Italy for the 2021-2024 cycle

The Pay-TV operator Sky Italia has acquired the non-exclusive broadcasting rights to all Serie BKT matches in Italy for the 2021-2024 cycle, on 27/04/2021. "Other operators can now join Sky's offer by 15/06/2021, which will allow for greater dissemination of the Serie BKT product and a wider…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 216030
• Published on