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©  D.R.
"Twitter has become an indicator of the overall commitment to a TV programme" (Nielsen)

"New research shows that Twitter TV activity (number of tweets during a broadcast) can also tell us just how engaged the general viewing population is with the programming it watches," concluded a study on the link between tweets about TV programmes and brain activity, published by Nielsen on…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 36443
• Published on 12/03/15 at 15:44
©  Gilles Bassignac pour LAGARDERE
Arnaud Lagardère reappointed as head of Lagardère until 25/03/2021

The supervisory board of the holding company Lagardère SCA, in its meeting on 11/03/2015, unanimously ratified the decision of shareholders to renew the team of its top manager Arnaud Lagardère, announced the media group Lagardère after the meeting. This renewal is for a period of six years…
Domain(s): Media
• Category(ies): Agencies, Rights Acquisitions
• Article # 36400
• Published on 12/03/15 at 15:04
©  MLS
MLS: Orlando City - NY City FC, best national TV audience of the first matchday of the 2015 season

The Orlando City SC - New York City FC (1-1) match, which marked the debut of the two new MLS (Major League Soccer, USA_CAN) franchises, garnered 539,000 viewers on average during the game on the American pay-TV channel (English language) ESPN2 on Sunday 08/03/2015 (kick-off at 17:00 Eastern…
Domain(s): Media
• Category(ies): Agencies, Clubs, Media Audiences, …
• Article # 36366
• Published on 12/03/15 at 10:34
USA: Orlando - NY City had best Twitter sports audience from 02 to 08/03/2015 (excluding basketball)

The Orlando City SC - New York City FC match (1-1), which marked the debut of the two new MLS (Major League Soccer, USA-CAN) franchises and broadcast jointly in the US on the pay-TV channels ESPN2 (English language) and ESPN Deportes (Spanish language), generated 83,000 tweets related to the match…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 36321
• Published on 11/03/15 at 18:48
©  LFP
La Liga: without piracy, TV rights would be worth "between €2bn and €2.5bn," estimates the LFP

"It is difficult to give a precise figure, but if we look at the amount of TV rights of the Premier League and we make some adjustments, if there were no piracy, we could generate an amount between €2bn and €2.5bn," said Ignacio Martinez, the director of strategic development of the LFP (Spanish…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 36277
• Published on 11/03/15 at 15:26
©  Arsenal FC
BBC: peak of 8.9 million viewers for Man Utd - Arsenal, best TV audience of the FA Cup in 2014-15

The quarter-final fixture of the FA Cup (English association cup) between Manchester United FC - Arsenal FC (1-2) allowed the British public TV channel BBC One to gather 7,266,000 viewers on average during the match on Monday 09/03/2015 (kick-off 20:45 CET), according to figures released by the…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 36203
• Published on 11/03/15 at 09:45
©  D.R.
NFL: MP & Silva becomes the distributor of the media rights in 43 European countries until 2020

MP & Silva has become the exclusive distributor of the NFL media rights in 43 European countries, announced the media rights and marketing agency and the league of professional American football on 09/03/2015. The agreement covers the distribution of TV rights and certain digital rights from the…
Domain(s): Media
• Category(ies): Agencies, Rights Acquisitions, Authorities
• Article # 36147
• Published on 10/03/15 at 17:05
2014 TV audiences in the European Top 5 countries

The year 2014 was marked by very strong TV audiences for football programmes on television, especially in the countries of the European Top 5: Germany, Spain, Italy, France and the United Kingdom (England). Notably, in Spain, the 20 best TV audiences in 2014 were all football matches.Many of the…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 36137
• Published on 10/03/15 at 16:28
©  D.R.
Eurosport: the channel acquires the TV rights in Europe to MLS from 2015 to 2018

The international TV group Eurosport acquired the exclusive TV rights to broadcast MLS (Major League Soccer, USA-CAN) in Europe (except the UK) for the 2015 to 2018 period (4 seasons), the sports TV channel announced on 05/03/2015. The amount of the agreement was not disclosed.The deal includes…
Domain(s): Media
• Category(ies): Agencies, Rights Acquisitions, Marketing - Communication
• Article # 35875
• Published on 06/03/15 at 14:11
©  Barclays Premier League
European reaction to the sale of the Premier League's 2016-2019 domestic TV rights for £5.136bn

Three weeks after the Barclays Premier League announced the sale of its 2016-2019 domestic TV rights for £5.136bn (or €6.92bn), please find a selection of responses from across Europe, including the reactions of Christian Seifert, the CEO of the DFL (Deutsche Fußball Liga, the German Professional…
Domain(s): Media
• Category(ies): Agencies, Authorities
• Article # 35834
• Published on 05/03/15 at 19:31