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©  MUFC
2021-22 Premier League: attendance for Matchday 1 (37,208 spectators on average per game)

Matchday 1 of the 2021-22 Premier League season drew an average of 37,208 spectators per game, from Friday 13 to Sunday 15/08/2021. The average fill rate was almost 96%. English stadiums are thus full again, as the authorities did not impose any capacity restrictions for the resumption of the…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 225970
• Published on 17/08/21 at 14:20
©  ECA
Super League project: ECA reinstates founding clubs except for Barça, Juventus and Real Madrid

"AC Milan, Arsenal FC, Chelsea FC, Club Atlético de Madrid, FC Inter Milan, Liverpool FC, Manchester City FC, Manchester United FC and Tottenham Hotspur FC will retain their ECA ordinary membership for the 2019-2023 cycle," announced the European Club Association on 16/08/2021. These nine…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Legal, …
• Article # 225932
• Published on 17/08/21 at 11:00
©  BVB
2021-22 Bundesliga: attendance for Matchday 1 (15,050 spectators on average per game)

Matchday 1 of the 2021-22 Bundesliga season drew an average of 15,050 spectators per game from Friday 13 to Sunday 15/08/2021. The average fill rate was only 35%. These very low numbers, unusual for the German Championship, are explained by the partial capacity (30-50% depending on the stadium…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 225918
• Published on 17/08/21 at 10:20
©  DFL
Germany/DFL: launch of the "Bundesliga Next" app to expand its digital offer for young audiences

The Deutsche Fußball Liga GmbH (DFL) has launched "Bundesliga Next", its official mobile application that enables "children and young people to consume Bundesliga content without reservation and in a protected way," announced the body on 13/08/2021. "This free service is aimed at children and…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication
• Article # 225900
• Published on 16/08/21 at 16:20
©  DFL
Germany/DFL: Donata Hopfen to succeed Christian Seifert as CEO from 01/01/2022

"Donata Hopfen will become chairwoman of the board of directors of the DFL on 01/01/2022. Born in 1976 (in Hamburg), she is currently managing director and partner at BCG Digital Ventures, a Boston Consulting Group company. In accordance with the DFL by-laws she will also assume the function of…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 225846
• Published on 16/08/21 at 11:20
©  LaLiga
LaLiga: draft agreement with investment firm CVC approved at general assembly by 38 out of 42 clubs

The general assembly of LaLiga has approved the "LaLiga Impulso" project with the support of 38 of its 42 member clubs, announced the Spanish league on 12/08/2021. A minimum of 32 votes were needed to validate the project linking Spanish professional football to the Luxembourg-based investment…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 225832
• Published on 16/08/21 at 10:02
©  AFA
FIFA: World Leagues Forum contests the extension of the next two international windows

"FIFA’s unilateral amendments to the international calendar and health regulations shall not be imposed on leagues, clubs and players," said the World Leagues Forum on 13/08/2021. "The World Leagues Forum, which represents 40 professional football leagues around the world has been informed…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Game - pitch, Legal, …
• Article # 225804
• Published on 13/08/21 at 14:40
©  D.R.
A week after Ligue 1, Bundesliga, Premier League and LaLiga resume this Friday 13/08/2021

One week after the Ligue 1 Uber Eats and eight days before the Serie A TIM, three European Top 5 leagues kick off their 2021-22 campaigns this Friday 13/08/2021. • The new season will first kick off in Germany with Borussia Mönchengladbach - FC Bayern Munich at Borussia Park (kick-off at 20:30…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Digital, Sporting Goods & Brands, …
• Article # 225785
• Published on 13/08/21 at 13:20
©  D.R.
LaLiga: partnership with Kore Software to optimise its sponsorship strategy

Kore Software, a US-based management solutions company, has become a partner of LaLiga "to optimise its approach to partnership and activation management and support its global growth," announced the body on 10/08/2021. "LaLiga will leverage Kore Software's intelligence platform to manage…
Domain(s): Public Authorities & Regulations
• Category(ies): Activation, Digital, Sponsors - Partners
• Article # 225741
• Published on 12/08/21 at 12:30
©  The FA
Women's Euro 2022: over 140,000 tickets sold in three weeks, including 53,000 for the final

More than 140,000 tickets for all 31 matches of the Women's Euro 2022 (06-31/07/2022) have been sold in a three-week pre-sale organised by the US payment solutions and financial services group Visa, including 53,000 tickets for the final of the competition at Wembley (London, ENG, 31/07/2022)…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Media, …
• Article # 225717
• Published on 11/08/21 at 15:30