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©  European Leagues
European Leagues: first discussions on the Champions League format from 2024-25

European Leagues welcomes the "consultation process led by UEFA" on the format of the Champions League from the 2024-25 season onwards, according to the organization after a board meeting and general assembly held on 05/02/2021. European Leagues considers that "the vision based on the so-called…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Legal, …
• Article # 207619
• Published on 08/02/21 at 10:14
©  CBS
NFL: 37 partners for the 55th edition of the Super Bowl (night of Sunday 07 to Monday 08/02/2021)

37 companies, including the American Cancer Society (charity association), PNC (bank), Ashley Homestore (furniture), and TECO Energy (electricity supplier) are partners in 2021 (see below) of the game between the Tampa Bay Buccaneers  and the defending champions Kansas City Chiefs, counting for…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Media Audiences, Marketing - Communication, Sponsors - Partners, …
• Article # 207585
• Published on 05/02/21 at 17:50
©  Lega Serie A
Italy: Lega Serie A crosses the 6 million followers mark on Instagram

The Lega Serie A's official account on the social network Instagram now has more than 6 million followers, with an increase of one million in the last eight months, announced the Italian League on 01/02/2021. "Six million fans from around the world share the passion for Italian football and our…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 207558
• Published on 05/02/21 at 16:34
©  D.R.
O. Marseille: "I want to sell the Vélodrome, it costs too much money" (B. Payan, Mayor of Marseille)

"I want to sell the stadium (Orange Vélodrome) because it costs me too much money. I want to sell it because it is a financial mess. I said this when I was part of the opposition. I'll do it if I find a buyer," said Benoit Payan, Mayor of Marseille (FRA), on Facebook on 03/02/2021. The words of…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 207492
• Published on 05/02/21 at 11:49
©  GSW
Global Sports Week: "We should try to form a unique governing body for the sport" (A. Gaudenzi, ATP)

"It has been two difficult seasons but, on the upside, we have worked more closely with the WTA and grand slam organizations. We have different governing bodies. We market TV rights on separate cycles, and to a certain extent, we have different rules so a lot of times it makes things complicated…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital
• Article # 207420
• Published on 04/02/21 at 17:04
©  FIFA
Covid-19: FIFA and WHO join forces to promote "fair access" to vaccines and treatments

"FIFA is teaming up with the World Health Organization (WHO) to promote the need for fair access to Covid-19 vaccines, treatments and diagnostics, and to encourage people to keep practicing life-saving, everyday public health measures to prevent the spread of the coronavirus and to protect…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 207282
• Published on 03/02/21 at 16:49
©  Mailman Group
Red Card 2021: the Premier League, the most popular league in China for the third consecutive year

The Premier League is the most popular European League on social networks in China, according to the "Red Card 2021" report by the Mailman Group, a Chinese agency that analyses and manages the digital presence of brands on the Internet, published on 28/01/2021. The English League was also ranked…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Digital, Essentials Public Authorities & Regulations
• Article # 207240
• Published on 03/02/21 at 13:00
©  GSW
Global Sports Week: "The key word in terms of commitment is sincerity" (J-B Durier, ASO)

"The key word in terms of commitment is sincerity. And its positive impact will be a great factor of resilience to get out of the crisis that is hitting us. It is a great source of growth," explained Jean- Baptiste Durier, CSR director of Amaury Sport Organization, 02/01/2021. "Great power…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Authorities, Legal, …
• Article # 207121
• Published on 02/02/21 at 15:14
©  FIVB
Volleyball: International Federation to create a new commercial entity with CVC Capital Partners

The Luxembourg investment fund CVC Capital Partners and the International Volleyball Federation (FIVB) have reached an agreement for the creation of Volleyball World, a new commercial entity, announced the body on 01/02/2021. CVC is said to have invested $300m (€248m) according to specialised…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Legal, Marketing - Communication
• Article # 207084
• Published on 02/02/21 at 13:10
©  News Tank
e-Think Sport/OTT: “Sport in competition in terms of audience time with youth” (T.Boudard, Sportall)

"Sport is in competition in terms of audience time with youth. We have to offer a quality product, by offering many different sports, different formats adapted to young people, on a complete application that meets their expectations. To be up to the task, it is better to join forces to share…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Agencies, Digital, Authorities
• Article # 206908
• Published on 02/02/21 at 11:25