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"A virtuous communication circle is created through the Twitter box" (F. Souplet, Stade de France)

Since the beginning of 2012, Stade de France has set up a "Twitter box" where a Live-Tweet event is organised in the evenings. "The concept is relatively simple: we organise a battle of tweets between two teams competing live from the boxes. We launch the contest 10 days before each event to…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Stadiums, Marketing - Communication
• Article # 9709
• Published on 30/11/13 at 19:10
Gregg Turner becomes director of partnerships for Sportfive France

Gregg Turner has joined Sportfive (a subsidiary of Lagardère Unlimited), the management agency of marketing and sports media rights, as director of partnerships, on the 25/11/2013. He will work directly with Vincent Tong Cuong, CEO, and Lawrence Moretti, Executive Vice President, responsible for…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Stadiums, Marketing - Communication
• Article # 12228
• Published on 29/11/13 at 19:45
©  DFB
Infront Sports & Media agency to partner German Association until 2018

The media and marketing rights agency Infront will exclusively manage the perimeter advertising for the DFB's (German Football Association) matches until 2018, the agency announced, on the 27/11/2013. Infront have been a partner of the DFB since the early 1990s.The sports marketing agency will…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 12160
• Published on 28/11/13 at 18:00
Lay's crisp brand remain partner of Ukrainian premier league in 2013-14

The Lay's crisp brand, which belongs to the American group PepsiCo, are to remain a partner of the Ukrainian premier league in 2013-14, announced the company, on the 25/11/2013. The brand have been a sponsor of the championship since the 2012-13 season.Lay's also sponsor several footballers…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 12112
• Published on 27/11/13 at 17:30
©  Puma
World Cup 2014: Puma release "Ghost of 1950" to celebrate Uruguay's qualification

German kit supplier Puma have unveiled a viral video to celebrate the qualification of Uruguay for the 2014 World Cup, following a 0-0 draw against Jordan, on the 20/11/2013 (Uruguay beat Jordan 5-0 away, on the 13/11/2013).The commercial, directed by the Notable agency, and produced by Metropolis…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 12103
• Published on 27/11/13 at 17:15
©  NIKE
Brazil: Nike present Brazil's new shirt for 2014 World Cup

Nike have unveiled the Brazilian team's new shirt for the 2014 World Cup 2014, on the 24/11/2013. The kit will be worn for the first time in a friendly match against South Africa in Johannesburg on the 05/03/2014."The Brazilian home kit is like a national flag; it symbolises the country and its…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 12101
• Published on 27/11/13 at 16:45
©  FIFA
Adidas: CEO Herbert Hainer plans to rejuvenate the group's board

"We do not need revolutionary change, but I want to prepare Adidas for a new generation," said Herbert Hainer, CEO of Adidas, on the 22/11/2013. The objective of the leader is to gradually rejuvenate the group's board.In spring 2014, Herbert Hainer will start working on Adidas' new strategic plan…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Legal, …
• Article # 12054
• Published on 26/11/13 at 18:30
©  BWIN
Bwin offering users chance to attend their partners' matches

Online betting platform Bwin have published a series of videos immortalising some of the goals scored throughout the history of their partner clubs (Olympique de Marseille, Juventus, Real Madrid, Bayern Munich and RSC Anderlecht), on the 21/11/2013. The films were animated by artist Peter Strain…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 12063
• Published on 26/11/13 at 18:00
©  D.R.
Brazil coach Luiz Felipe Scolari becomes Gillette ambassador

The coach of the Brazil national team, Luiz Felipe Scolari, has become the ambassador to American razor company Gillette for the 2013-14 season, on the 21/11/2013.Luiz Felipe Scolari, who won the World Cup in 2002 with Brazil, and who has been in charge of the national team for the second time…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 12010
• Published on 25/11/13 at 15:00
Puma: Yaya Touré (Manchester City) presents the new Puma King boot, 24/11/2013

Sportswear company Puma unveiled their latest version of the Puma King boot, on the 21/11/2013. The model was worn by the Manchester City Ivorian midfielder Yaya Toure during the Premier League match against Tottenham Hotspur on the 24/11/2013 (6-0 to Man City).Puma King (black, blue and white…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 11997
• Published on 25/11/13 at 13:40