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©  Sport24
Real Madrid: Microsoft confirms talks over naming of Santiago Bernabeu stadium

The American software company Microsoft has confirmed being in talks with Real Madrid (La Liga) over the naming of the Santiago Bernabeu Stadium (85,000 seats) on the 06/11/2013. "They have proposed to us, and to other companies, renaming the stadium, but we are only talking about this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Stadiums
• Article # 11515
• Published on 07/11/13 at 18:22
©  D.R.
Borussia Dortmund and Puma offer a limited edition "winter" shirt

Borussia Dortmund (Bundesliga) have revealed a "winter" shirt for the 2013-14 season, on the 30/10/2013. Produced in partnership with Puma, the club's kit supplier, it was worn for the first time at the home game against VfB Stuttgart (6-1), match-day 11, on the 01/11/2013. The shirt will now be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 11495
• Published on 07/11/13 at 15:40
©  @Real Madrid
La Liga: Versace becomes official tailor to Real Madrid for 2013-14

Versace, the Italian fashion company, has become the official supplier of Real Madrid (La Liga BBVA) for 2013-14, the club announced on the 05/11/2013. The partnership was unveiled at the Group B Champions League match between Juventus and the Spanish club (2-2).Under the agreement, the Italian…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11469
• Published on 06/11/13 at 17:30
China: Real Madrid Foundation to partner with Chinese government to teach football in schools

The Real Madrid Foundation, in partnership with the Chinese government, have signed an agreement in Beijing (China) for the implementation of the "School Soccer Master Plan for China" project, the club announced on the 01/11/2013. The aim is to introduce football classes in Chinese state schools…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities
• Article # 11479
• Published on 06/11/13 at 16:30
©  @BSC Young Boys
Switzerland: Honda becomes shirt sponsor of Young Boys Bern until 2016-17

The Japanese car manufacturer Honda has become the shirt sponsor of Young Boys Bern (Switzerland), said the club on the 01/11/2013. Both parties are under contract until the end of the 2016-17 season.As well as front-of-shirt sponsoring, Honda will have branding at the Stade de Suisse (31,700…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11467
• Published on 06/11/13 at 16:11
Merchandising: Manchester United and Real Madrid on top (1.4 million shirts sold per year)

Manchester United (Premier League, ENG) and Real Madrid (La Liga, ESP) sell the most shirts on average, with 1.4 million sold per season. Though sales are thought to fluctuate based on team results and titles won, the largest European clubs tend to have relatively stable sales every year.FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 12120
• Published on 05/11/13 at 17:26
©  FC Barcelona
€390 million kit supplier market dominated by Nike and Adidas in the five major leagues

The shirt market for the five major European leagues (Barclays Premier League, Bundesliga, Serie A, La Liga BBVA, and Ligue 1) is worth €390 million to the 98 first division clubs (20 in England, Italy, Spain and France, 18 in Germany).The German brand Adidas (23% of clubs) and American company…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 11978
• Published on 05/11/13 at 17:25
Kit suppliers: Real Madrid-Adidas deal the largest one for a football club (€38 million per year)

Real Madrid (Liga BBVA, ESP) partners with German brand Adidas for an amount of €38 million per season until the end of the 2019-20 season. This partnership represents the largest current supplier contract in the world for a football club.The German sports equipment brand Puma will equip Arsenal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 12073
• Published on 05/11/13 at 17:25
"Towards a two-speed suppliers market in France" (Christophe Rousseau, Troisième Ligne)

"A two-speed market is starting to develop in France, in much the same way as the football league does," explained to NTF Christophe Rousseau, founder of Troisième Ligne, an agency specialising in brand management, licensing and sports merchandising, on 04/11/2013."We must differentiate between a…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sporting Goods & Brands, …
• Article # 12125
• Published on 05/11/13 at 17:25
Merchandising: with an average price of €74.85, Bundesliga shirts are the most expensive in Europe

The shirts of Bundesliga clubs are the most expensive in the five major European leagues (English, German, Spanish, Italian and French) with an average commercial sale price of €74.85. Next are those of the Serie A (€74.50), Ligue 1 (€74), and La Liga (€67.41).The cheapest are found in the Premier…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 12118
• Published on 05/11/13 at 17:25